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James Hodgins

Infographic Reveals The Best Times To Post To Twitter & Facebook - SocialTimes.com - 0 views

socialtimes.com/ost-to-twitter-facebook_b67570

socialmedia stats facebook twitter

shared by James Hodgins on 23 Jun 11 - No Cached
  • The best time to tweet is 5PM ET 1 to 4 tweets per hour is ideal The best days to tweet are midweek and on the weekends The best day to share on Facebook is Saturday The best time to share on Facebook is Noon ET
James Hodgins

The CMO Site - Keith Dawson - Consumers Roll Out Welcome Mat for Brands on Social Media - 0 views

www.thecmosite.com/author.asp

socialmedia stats facebook twitter retail

shared by James Hodgins on 23 Jun 11 - No Cached
  • Shoppers who go online are willing to interact with retailers on social networks in order to find information on deals, contests, and products in general
  • 42 percent of online shoppers follow a retail brand via a social network
  • The average such shopper follows six retailers. Fifty-eight percent are looking for news on deals, 49 percent want information on products, and 39 percent are after details of events and contests.
  • ...1 more annotation...
  • 56 percent of Facebook users and 67 percent of Twitter users visited a retailer's Website prompted by a post or tweet. Interestingly, while the number who follow retailers' blogs is far lower than the populations using Facebook and Twitter, blog followers click through, research products, and comment on brands at a far higher rate than do the users of the major social networks.
James Hodgins

Almost Half of Moms 'Like' Your Brand on Their Own | Ad Age Stat - Advertising Age - 0 views

adage.com/...228300

facebook stats pages

shared by James Hodgins on 22 Jun 11 - No Cached
  • Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.
  • About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.
  • 62% say that a positive product experience is the biggest motivator for them to talk with others about a brand. 33% most wanted to share coupons with friends.
  • ...2 more annotations...
  • 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
  • 29% report that email is still the top way that they want to hear from companies
James Hodgins

60seconds | Adverblog - 1 views

www.adverblog.com/...60seconds

socialmedia stats infographic

shared by James Hodgins on 17 Jun 11 - No Cached
  • James Hodgins on 17 Jun 11
     
    Covers pretty much all web activity
James Hodgins

Older Facebook Users Catching On to 'Liking' Brands - eMarketer - 0 views

www.emarketer.com/Article.aspx

socialmedia stats facebook pages likes demographics

shared by James Hodgins on 16 Jun 11 - No Cached
  • Overall, 59% of adult Facebook users had “liked” a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise.
  • Typically, social media users report connecting with brands to get deals and discounts, as well as information about products and special offers.
  • affluent social media users tended to follow brands because of a preexisting affinity for them, and a desire to be kept informed.
James Hodgins

Facebook Users Have More Close Friends [STUDY] - 0 views

mashable.com/...facebook-users-real-friends

socialmedia stats facebook linkedin twitter

shared by James Hodgins on 16 Jun 11 - No Cached
  • Facebook is, by far, the most engaging social platform out there, as 52% of Facebook users engage with the site daily. For comparison, 33% of Twitter users engage with the service every day, while only 7% of MySpace and 6% of LinkedIn users do the same.
James Hodgins

Social Networking Accounts for 1 of Every 6 Minutes Spent Online [STATS] - 0 views

mashable.com/...y-6-minutes-spent-online-stats

socialmedia stats facebook linkedin twitter blog

shared by James Hodgins on 16 Jun 11 - No Cached
  • the average online user in the U.S. now spends nearly 16% of his or her time on social networking sites such as Facebook, LinkedIn, Tumblr or Twitter. That’s up from just 8% in July 2007. In the last year alone, social networking use has increased by approximately 25%.
  • Facebook now reaches 73% of the U.S. Internet population each month
  • LinkedIn, Tumblr and Twitter all hit record highs in May, 2011. LinkedIn now attracts 33.4 million U.S. visitors, more than Twitter’s 27 million and Tumblr’s 10.7 million.
  • ...1 more annotation...
  • Tumblr is the fastest-growing of the three companies though, boasting 166% growth in the last year. LinkedIn’s U.S. audience rose by a strong 58% in the last twelve months.
James Hodgins

Mobile Social Media Use Nearly Doubled in Past Year - 0 views

www.marketingpilgrim.com/...arly-doubled-in-past-year.html

mobile stats socialmedia

shared by James Hodgins on 15 Jun 11 - No Cached
  • you can see that every category showed growth, with social networking and map usage on mobile nearly doubling. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.
  • Location-based services also showed double digit increases with maps, restaurants, and again, weather coming out as the big winners.
James Hodgins

Americans Watching More Video Than Ever Before [STUDY] - 0 views

mashable.com/...nielsen-video-study

video stats online mobile media

shared by James Hodgins on 15 Jun 11 - No Cached
  • U.S. consumers also now spend an average of four hours and 20 minutes per month watching video on the web, a full hour and 10 minutes above what they spent in Q1 2010.
  • those who watch the least amount of traditional TV — particularly those in the 18 to 34 age demographic — are watching more online video.
  • adults ages 35 to 49 comprised the largest segment (27%) of the Internet video audience. Meanwhile, 25 to 34-year-olds accounted for the highest percentage (30%) of mobile video viewership.
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

www.marketingprofs.com/...ing-to-advertising-on-facebook

socialmedia stats facebook mobile location coupon google small_business

shared by James Hodgins on 13 Jun 11 - No Cached
  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
  • ...8 more annotations...
  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
James Hodgins

3 Types Of Facebook Image Ads That Work - 0 views

searchengineland.com/book-image-ads-that-work-80162

facebook ads images how_to stats

shared by James Hodgins on 13 Jun 11 - No Cached
  • Lower your impression share so ads appear less often.
  • Ads with a purpose or a clever hook work better than ads with no purpose.
  • Experts suggest 7 to 10 images per campaign.
  • ...7 more annotations...
  • You’re doing well if you see conversions in the 0.4% to 0.5% range.
  • Happy Women
  • Women who look overjoyed, free and are looking directly at the camera convert best.
  • Colorful Logos
  • Recently, experts say logos have been converting better
  • Headshots
  • In general, happy pictures where people are looking directly at the camera work best.
James Hodgins

How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] - 0 views

mashable.com/...media-agency-budgets

socialmedia Digital advertising budget stats infographic search

shared by James Hodgins on 10 Jun 11 - No Cached
  • Facebook ranked as one of the Top 10 online advertising properties earlier this year.
  • Of the money going to online buys, nearly half goes to search and a quarter goes to display.
  • At least a quarter of social media users connect with businesses along with their friends
James Hodgins

43 Percent of U.S. Businesses Using Social Media to Win New Business - SocialTimes.com - 0 views

socialtimes.com/dia-to-win-new-business_b65728

socialmedia small_business stats

shared by James Hodgins on 10 Jun 11 - No Cached
  • 43 percent of firms are successfully using social networking to win new customers, up eight percentage points from last year’s survey.
James Hodgins

3 Strategies for Getting Found in a Mobile World - 0 views

blog.hubspot.com/...g-Found-in-a-Mobile-World.aspx

mobile stats small_business websites

shared by James Hodgins on 09 Jun 11 - No Cached
  • By 2012, 20% of all search engine queries will be via a mobile device
  • 200 million Facebook users access the social network via their mobile
  • 1. Ensure a Mobile Optimized Website
  • ...3 more annotations...
  • 2. Optimize for Mobile Search Marketing
  • So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view. 
  • in fact Google says 95% of mobile searches are for local products and services.
James Hodgins

Ultimate Blogger's Guide to Search Engine Optimization | Social Media Examiner - 0 views

www.socialmediaexaminer.com/-to-search-engine-optimization

SEO blog how_to strategy content inbound

shared by James Hodgins on 08 Jun 11 - No Cached
  • Use the right blogging platform.
  • WordPress. It’s powerful, easy to learn and has plenty of SEO plugins that increase your chances of topping the search engine results.
  • Own your domain.
  • ...20 more annotations...
  • Be committed.
  • How to Improve Your On-Page Optimization
  • Brainstorm your keyword phrases.
  • Test your beliefs.
  • keyword analysis tools
  • Start blogging!
  • Start creating new blog posts of 300–700 words 2–3 times a week.
  • Start your post title with your best keywords.
  • Use your keyword phrase through the body of the post.
  • Link to appropriate pages on your website.
  • Keyword Questions: Struggling with blogger’s block? This tool from WordTracker returns popular search engine queries based on your keywords.
  • All In One SEO Pack
  • This plugin allows you to easily add unique meta-descriptions, meta-tags and titles to each post, improve the page title format and reduce the chances that the search engines will get confused by duplicate content on your blog.
  • Off-Page Optimization
  • There are a number of variables that affect how important each link is.
  • How Do You Get More Incoming Links?
  • create quality content that’s valuable to your audience.
  • Numbered lists:
  • How-to articles
  • Guest blog
James Hodgins

Insights Into Why SMB's Are Using Social Media More - 0 views

www.marketingpilgrim.com/...e-using-social-media-more.html

socialmedia stats email mobile

shared by James Hodgins on 06 Jun 11 - No Cached
  • James Hodgins on 06 Jun 11
     
    Graph comparing different methods' Ease of Use Cost-effectiveness Knowledge Effectiveness Competition
James Hodgins

Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes | DigitalNext: A B... - 0 views

adage.com/...227920

text mobile stats smartphone

shared by James Hodgins on 06 Jun 11 - No Cached
  • precisely measurable ROI statistics including consumer participation per the dollar spent.
  • easy for consumers to use and understand.
  • Texting is mainstream.
  • ...3 more annotations...
  • text message use continues to grow while mobile phone calls (remember them) have been relatively static for the past five years.
  • 90% of mobile subscribers have an internet-ready phone.
  • Text messaging is the key communication tool of the modern era," said Neil Strother, practice director at ABI Research in Oyster Bay, NY. "It is a great place for marketers to communicate with consumers."
James Hodgins

The State of Photo Sharing on Twitter [STATS] - 1 views

mashable.com/...twitter-photo-sharing-stats

twitter photos stats

shared by James Hodgins on 02 Jun 11 - No Cached
  • On a busy day, Twitter gets about 170 million tweets, 1.25% means 2.125 million tweets daily link to pictures from third-party services
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