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Tara Lennon

Social Media - LinkedIn Now No. 2 US Social Network, Surpasses MySpace : MarketingProfs... - 0 views

www.marketingprofs.com/...cial-network-surpasses-myspace

Twitter social media linkedin stats

shared by Tara Lennon on 22 Jul 11 - No Cached
  • Tara Lennon on 22 Jul 11
     
    LinkedIn increased gradually. Twitter's jump looks like it's taken place in the last 3 months. Thank you, Anthony Wiener.
James Hodgins

Social Networking Accounts for 1 of Every 6 Minutes Spent Online [STATS] - 0 views

mashable.com/...y-6-minutes-spent-online-stats

socialmedia stats facebook linkedin twitter blog

shared by James Hodgins on 16 Jun 11 - No Cached
  • the average online user in the U.S. now spends nearly 16% of his or her time on social networking sites such as Facebook, LinkedIn, Tumblr or Twitter. That’s up from just 8% in July 2007. In the last year alone, social networking use has increased by approximately 25%.
  • Facebook now reaches 73% of the U.S. Internet population each month
  • LinkedIn, Tumblr and Twitter all hit record highs in May, 2011. LinkedIn now attracts 33.4 million U.S. visitors, more than Twitter’s 27 million and Tumblr’s 10.7 million.
  • ...1 more annotation...
  • Tumblr is the fastest-growing of the three companies though, boasting 166% growth in the last year. LinkedIn’s U.S. audience rose by a strong 58% in the last twelve months.
James Hodgins

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

www.marketingprofs.com/...ing-email-still-most-effective

socialmedia stats email blog online advertising facebook twitter media linkedin youtube small_business

shared by James Hodgins on 19 May 11 - No Cached
  • Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.
  • 80% have increased slightly or substantially their use of social tools in the previous 12 months.  
  • Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.
  • ...3 more annotations...
  • 95% of small business owners say they use Facebook for business; among them, 82% say their efforts are moderately (52%) or very (30%) effective.
  • 60% use Twitter; among them 33% say Twitter is moderately effective and 14% say it's very effective. 58% use LinkedIn; among them 35% say LinkedIn is moderately effective and 12% say it's very effective.
  • Just 45% of small business owners use video sharing (e.g., YouTube, Vimeo, Blip), but nearly three-quarters say such tools are moderately (46%) or very effective (27%).
James Hodgins

Social Media Has Scorching Impact On Small Biz - Forbes.com - 0 views

www.forbes.com/...weeksmb-growth-lessons-10.html

socialmedia stats small_business facebook

shared by James Hodgins on 25 Jan 11 - No Cached
  • Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
  • although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
  • 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
  • ...2 more annotations...
  • 60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits.
  • The majority of small businesses--68%--use social media for networking, 63% tap these sites to attract new customers and 61% leverage social media to increase brand awareness
James Hodgins

Facebook Users Have More Close Friends [STUDY] - 0 views

mashable.com/...facebook-users-real-friends

socialmedia stats facebook linkedin twitter

shared by James Hodgins on 16 Jun 11 - No Cached
  • Facebook is, by far, the most engaging social platform out there, as 52% of Facebook users engage with the site daily. For comparison, 33% of Twitter users engage with the service every day, while only 7% of MySpace and 6% of LinkedIn users do the same.
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

www.marketingprofs.com/...ing-to-advertising-on-facebook

socialmedia stats facebook mobile location coupon google small_business

shared by James Hodgins on 13 Jun 11 - No Cached
  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
  • ...8 more annotations...
  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
James Hodgins

The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views

www.thecmosite.com/author.asp

socialmedia strategy stats inbound small_business blog

shared by James Hodgins on 11 Apr 11 - No Cached