Group items tagged

6 Rules of Humanizing Your Brand Be human and humble (this should come naturally). Follow the 80% (value add content)/20% (marketing) rule. Establish Twitter-specific objectives, strategy, and measurement, and optimize. Seek out your advocates and follow them first; don’t make them find you. Interact with customers, like you would with a friend in a coffee shop. Be relevant to their interests, be available to address their needs, and embrace negative comments as opportunities.

It’s an opportunity to peek behind the curtain of a company

as opposed to Facebook’s walled garden. Twitter is about the conversation, in real time. On Facebook, conversations are fragmented over time based on when you access and check the posts within your social circle.

search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event

#1: Find Local People Using Tweets Near You

Search Twitter for your city name.

A fundamental question when creating your own tribe is to ask yourself, “Whom can I help on Twitter?”

TweetDeck’s Directory

WeFollow,

Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  

Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.

Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.

Want to accumulate as many followers as possible? Then tweet a lot

But if your goal is to drive more traffic to your site, you should show a little more restraint;

It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.

On a busy day, Twitter gets about 170 million tweets, 1.25% means 2.125 million tweets daily link to pictures from third-party services

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.

80% have increased slightly or substantially their use of social tools in the previous 12 months.  

Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.

the average online user in the U.S. now spends nearly 16% of his or her time on social networking sites such as Facebook, LinkedIn, Tumblr or Twitter. That’s up from just 8% in July 2007. In the last year alone, social networking use has increased by approximately 25%.

Facebook now reaches 73% of the U.S. Internet population each month

LinkedIn, Tumblr and Twitter all hit record highs in May, 2011. LinkedIn now attracts 33.4 million U.S. visitors, more than Twitter’s 27 million and Tumblr’s 10.7 million.

Shoppers who go online are willing to interact with retailers on social networks in order to find information on deals, contests, and products in general

42 percent of online shoppers follow a retail brand via a social network

The average such shopper follows six retailers. Fifty-eight percent are looking for news on deals, 49 percent want information on products, and 39 percent are after details of events and contests.

The best time to tweet is 5PM ET 1 to 4 tweets per hour is ideal The best days to tweet are midweek and on the weekends The best day to share on Facebook is Saturday The best time to share on Facebook is Noon ET

Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.

although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses

46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts

Facebook is, by far, the most engaging social platform out there, as 52% of Facebook users engage with the site daily. For comparison, 33% of Twitter users engage with the service every day, while only 7% of MySpace and 6% of LinkedIn users do the same.

How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?

Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.

What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.