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Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again

65.7% of surveyed local merchants say they use Facebook for marketing.

ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).

#1: Martell Home Builders

Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.

#2: Zappos

he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)

A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.

About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.

1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)

100 years is 53 million minutes, which parses out to 5.8 hours per user. Or 12 minutes per day.

the average American spent 8.7 hours a night sleeping. Men spent just 16 minutes a day doing housework (women spent 36 minutes). Exercise? 18 minutes. Religious and spiritual activities? Nine minutes.

Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.

80% have increased slightly or substantially their use of social tools in the previous 12 months.  

Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.

According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL. Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link.

ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.

C.O.R.E., which stands for customize, optimize, respond and empower -- a proprietary mission and framework.

"'R' is really that the interactive marketing organization needs to be actually responsive to address consumers' concerns in real time with people and technology," she said. "And it goes beyond customer service at this point. It's about the brand promise. If they like the spokesperson in your campaign, why can't they talk to them [just like the Man Your Man Could Smell Like in the Old Spice ads]?" Finally, she said, "'E' is the empower part for the interactive marketing team: Allow them to test new things."

The Profile Picture—The Most Important Visual Element

The Profile Picture and the Photostrip Should Work Together

The Photostrip—Roll with the Randomness!

90% of Marketers indicated that social media is important for their business. 2. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media. 3. 58% of marketers use social media for 6 hours or more each week. 4. 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. 5. 70% of marketers want to learn more about Facebook. 6. 69% of marketers want to learn more about blogging. 7. The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers.

Only 28% of businesses are outsourcing some portion of their social media marketing.9. 32% of the surveyed marketers said they have less than one year of experience with social media.

B2C companies were more likely (50%) than B2B (42%) to increase their use of online ads.

Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.

About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)