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James Hodgins

6 Successful Foursquare Marketing Campaigns to Learn From - 0 views

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    Some great examples of Foursquare campaigns. I really like the eye doctor giving away homemade hot sauce.
James Hodgins

5 Amazing Foursquare Stats [Infographic] - 0 views

  • 10 million people currently use Foursquare 3 million check-ins occur each day 400,000 businesses use Foursquare as a marketing tool 78,387 venue mayors are ousted each day 358 million check-ins have occurred outside the United States
James Hodgins

How Tasti D-Lite Has Raised the Bar for Social Media Success - 0 views

  • How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?
  • Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.
  • What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.
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  • There are other fun things, like the guestbook. When I go to the Tasti D-Lite near my home in Nashville, I always peruse the comments,
  • In March, we launched a “Healthy Habits Search” campaign, in which we’re asking consumers to tell us their stories of what Tasti D-Lite means to them in their lives and in their health.
James Hodgins

Consumers slow to respond to location-based marketing: study - Mobile Marketer - Research - 0 views

  • Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.
  • Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).
  • Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).
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  • 9 percent of respondents use location-based services to get coupons or special offers. Just 2 percent use them to win prizes or enter raffles.
James Hodgins

Foursquare's Rise to 6 Million Users [INFOGRAPHIC] - 1 views

  • 381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. North Korea was the last country to check in. The Rally to Restore Sanity on October 30 was the biggest event of the year, with 30,525 checkins made in Washington, D.C. that day. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages.
James Hodgins

The Social Habit 2011 - 0 views

  • Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.
  • Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
  • 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
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  • Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
  • Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.
  • One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
  • Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.
  • Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
James Hodgins

Why Mobile Users Aren't Checking In [INFOGRAPHIC] - 0 views

  • Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population
  • 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
  • Ninety percent of respondents actively using checkin applications indicated they use Facebook Places
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  • More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%)
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%)
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
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  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
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