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10 million people currently use Foursquare 3 million check-ins occur each day 400,000 businesses use Foursquare as a marketing tool 78,387 venue mayors are ousted each day 358 million check-ins have occurred outside the United States

How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?

Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.

What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.

Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.

Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).

Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).

381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. North Korea was the last country to check in. The Rally to Restore Sanity on October 30 was the biggest event of the year, with 30,525 checkins made in Washington, D.C. that day. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages.

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population

48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.

Ninety percent of respondents actively using checkin applications indicated they use Facebook Places

Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again

65.7% of surveyed local merchants say they use Facebook for marketing.

ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).