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showcase your organization.

#3: Post Shareable Photos

Try to think of content that is likely to be interesting and worthwhile in some way.

#2: Make Sure Your Photos Represent Your Brand Well

#4: If You’re Local, Show It Off

show members of your organization interacting with your city in some meaningful way.

#5: Show Off a More Personal Side of Your Organization

Show something a little less formal to humanize your organization and show the personalities of the people who work there.

#6: Add New Photos Often

need to create experiences

The 84 official Facebook pages boasted an average of 1.8 million fans. In a single month, fans contributed on average 857 fan posts to each corporate wall, and each corporate wall post averaged 1,456 Likes and 157 comments.

2. Leverage Facebook’s EdgeRank Formula

use photos and videos, keep the text short and drive as many Likes and comments as possible.

3. Improvise Your Engagement

Social media marketing is more like improv comedy — a back-and-forth between performers and audience, different every time yet totally effective at a fraction of the cost, when done right.

4. Respond Quickly to Negative Comments

“I’m sorry” are the two most powerful words for brands in social media.

5. Respond to Positive Comments, Too

“Thank you” are the other two most powerful words for brands in social media.

6. Be Authentic and Transparent

Share insights from real people, behind-the-scenes footage, and your brand’s personality.

7. Provide Value (for Free!)

8. Share and Inspire Stories

9. Consistently Deliver Surprise and Delight

10. Don’t Sell

But there’s a huge difference between using social networks to aggressively sell versus making it easy for consumers to buy.

Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they’ll engage with you and come back for more.

#3: Giantnerd

Since adding the Like button, their average order has increased by 50%!

With WikiNerdia, potential customers can also ask product questions and the nerd community comes on board to answer the questions.

Let your customers be your salesforce. Think of multiple opportunities for your customers to tell others about you. Social sharing buttons, exclusive social communities and real-time engagement opportunities are all great ways to turn your existing customers into word-of-mouth advocates.

#4: Ford Motor Company

Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.

#5: Convince & Convert

Give your readers every opportunity to share your content with their networks.

#6: Cree

Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done by infusing the hot buttons of bad lighting in the workplace and people’s passion for environmentally friendly products. Find your cause and use it in your messages and share it on your channels.

#7: Emmy’s Closet

hey’ve also included social share buttons so fans can share their favorite items on their Facebook profile with their friends and their friends can then click through and buy products via Etsy as well. The share buttons create a viral buying experience.

#8: San Chez Bistro

San Chez encourages their patrons to use Twitter to reserve a seat at their restaurant.

#9: Cranium

Create experiences on your social channels. How can you tailor your programs or product experiences to get your fans engaged and interested?

Announce open dates Announce specials and deadlines for holiday orders Link to blog posts or press clips Give quick tips on successful events Give a snapshot of the inner workings of your business