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James Hodgins

33% of Companies Have a Mobile Marketing Strategy [New Data] - 0 views

blog.hubspot.com/...rketing-Strategy-New-Data.aspx

mobile stats web app

shared by James Hodgins on 18 May 11 - No Cached
  • 1. 33% of companies have a mobile marketing strategy.
  • 2. 62% of marketers plan to have a mobile marketing strategy within the next 12 months.
  • 3. 82% of companies plan to increase mobile marketing investment over the next 12 months.
  • ...4 more annotations...
  • 4. Mobile websites lead the pack for mobile marketing investment.
  • . The iPhone is the leading platform for mobile marketing strategy.
  • . Only 23% of marketers have advertised on mobile platforms.
  • 7. Social networking leads the pack of current and planned mobile marketing activities.
James Hodgins

3 Strategies for Getting Found in a Mobile World - 0 views

blog.hubspot.com/...g-Found-in-a-Mobile-World.aspx

mobile stats small_business websites

shared by James Hodgins on 09 Jun 11 - No Cached
  • By 2012, 20% of all search engine queries will be via a mobile device
  • 200 million Facebook users access the social network via their mobile
  • 1. Ensure a Mobile Optimized Website
  • ...3 more annotations...
  • 2. Optimize for Mobile Search Marketing
  • So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view. 
  • in fact Google says 95% of mobile searches are for local products and services.
James Hodgins

7 Key Mobile Barcode Stats for Marketers [New Data] - 0 views

blog.hubspot.com/...ts-for-Marketers-New-Data.aspx

mobile barcodes stats coupon

shared by James Hodgins on 05 May 11 - No Cached
  • 1. Microsoft Tag is the leading technology used for mobile barcodes.
  • U.S. tops growth in mobile barcode adoption.
  • Print materials lead the way for QR code placement.
  • ...4 more annotations...
  • Andriod users have used mobile barcodes 9% more than iPhone users.
  • Deals and additional information are the top uses for mobile barcodes.
  • Mobile barcodes are low on the list for ways consumers want to receive coupons.
  • 64% of mobile barcode users are women.
James Hodgins

The State of Mobile Web in #highered Survey Report | collegewebeditor.com - 0 views

collegewebeditor.com/...web-in-higher-ed-survey-report

education mobile stats

shared by James Hodgins on 05 Apr 11 - No Cached
  • 37% of the survey respondents provide a solution (mobile website, accessible website, native mobile device applications etc.) targeting and serving owners of mobile devices. They have implemented this solution within the last year in 68% of the cases. 57% of the survey respondents plan to implement a solution in the future, in less than a year in 69% of the cases.
  • 89% of the survey respondents identify current students as a target audience for the mobile solution. 86% of the survey respondents planning a solution will target prospective students. 76% of the survey respondents with an existing solution want to serve faculty and staff.
  • 81% of the existing or planned mobile solutions have the goal of supporting campus life by providing a calendar of events, bus schedules or maps among others. More than half of the surveyed institutions identify marketing and branding as a goal for their mobile web solution.
James Hodgins

Nearly Half of All Mobile Users Use Their Phone to Shop - 0 views

www.marketingpilgrim.com/...s-use-their-phone-to-shop.html

retail mobile stats coupon

shared by James Hodgins on 31 Mar 11 - No Cached
  • While 89.7 percent of the U.S. population aged 18 to 64 have mobile phones, only 49.1 percent are using their phones to shop.
  • What really surprised me is how low “looking for coupons” fell in the activity hierarchy.  So many surveys preach that people use mobile for deals, deals, deals, but it looks like solid information is more important.
  • 51% of shoppers are more likely to buy from a mobile-specific site but only 4.8% of retailers have them.
James Hodgins

Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes | DigitalNext: A B... - 0 views

adage.com/...227920

text mobile stats smartphone

shared by James Hodgins on 06 Jun 11 - No Cached
  • precisely measurable ROI statistics including consumer participation per the dollar spent.
  • easy for consumers to use and understand.
  • Texting is mainstream.
  • ...3 more annotations...
  • 90% of mobile subscribers have an internet-ready phone.
  • text message use continues to grow while mobile phone calls (remember them) have been relatively static for the past five years.
  • Text messaging is the key communication tool of the modern era," said Neil Strother, practice director at ABI Research in Oyster Bay, NY. "It is a great place for marketers to communicate with consumers."
James Hodgins

Why Mobile Users Aren't Checking In [INFOGRAPHIC] - 0 views

mashable.com/...social-location-apps-study

location mobile stats restaurant facebook

shared by James Hodgins on 05 May 11 - No Cached
  • Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population
  • 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
  • Ninety percent of respondents actively using checkin applications indicated they use Facebook Places
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  • More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%)
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%)
James Hodgins

Mobile Social Media Use Nearly Doubled in Past Year - 0 views

www.marketingpilgrim.com/...arly-doubled-in-past-year.html

mobile stats socialmedia

shared by James Hodgins on 15 Jun 11 - No Cached
  • you can see that every category showed growth, with social networking and map usage on mobile nearly doubling. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.
  • Location-based services also showed double digit increases with maps, restaurants, and again, weather coming out as the big winners.
James Hodgins

12 Mind-Blowing Statistics Every Marketer Should Know - 0 views

blog.hubspot.com/...very-Marketer-Should-Know.aspx

stats email web facebook blog small_business retail mobile

shared by James Hodgins on 04 Apr 11 - No Cached
  • 78% of Internet users conduct product research online.
  • In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds
  • 78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.
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  • 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
  • 200 Million Americans have registered on the FTC's "Do Not Call" list. That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
  • 91% of email users have unsubscribed from a company email they previously opted-in to.
  • 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
  • 57% of businesses have acquired a customer through their company blog.
  • 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
  • The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  • Companies that blog get 55% more web traffic.
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

www.marketingprofs.com/...ing-to-advertising-on-facebook

socialmedia stats facebook mobile location coupon google small_business

shared by James Hodgins on 13 Jun 11 - No Cached
  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
  • ...8 more annotations...
  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
James Hodgins

Consumers slow to respond to location-based marketing: study - Mobile Marketer - Research - 0 views

www.mobilemarketer.com/...8773.html

mobile location stats

shared by James Hodgins on 19 Jan 11 - No Cached
  • Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.
  • Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).
  • Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).
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  • 9 percent of respondents use location-based services to get coupons or special offers. Just 2 percent use them to win prizes or enter raffles.
James Hodgins

Social Media - Small Business Marketing: Social, Search Fastest-Growing Channels : Mark... - 0 views

www.marketingprofs.com/...earch-fastest-growing-channels

socialmedia small_business stats

shared by James Hodgins on 17 Mar 11 - No Cached
  • James Hodgins on 17 Mar 11
     
    Use of Various Business Solutions Usage of Social Media Accomplishments Using Social Media Awareness and Usage of Mobile Marketing
James Hodgins

QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views

adage.com/...149474

barcodes mobile examples strategy stats

shared by James Hodgins on 21 Mar 11 - No Cached
  • Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
  • There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
  • The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
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  • the use of QR codes
  • resulted in the most-successful sweepstakes campaign it's run. More than 20% of the 25,000 entries it received during a four-week period came directly from QR code scans.
  • Best Buy has also created a "Live Mobile Scan Map" at bbyscan.com/map which tracks the items scanned in stores across the country.
  • Mr. Knisely said the company has even been experimenting with QR codes as a polling tool. A sign hanging in Best Buy headquarters asks employees to scan a code corresponding with how they're feeling. One code is positioned inside an image of a thumbs up, the other a thumbs down. When the code is scanned, employees see how many others are in a good or bad mood. Mr. Knisely says that sort of tool could be used to ask customers about their experience in the store.
  • James Hodgins on 21 Mar 11
     
    Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
James Hodgins

The Social Habit 2011 - 0 views

www.edisonresearch.com/...the_social_habit_2011.php

socialmedia stats facebook twitter location mobile retail brands

shared by James Hodgins on 31 May 11 - No Cached
  • Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.
  • Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
  • 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
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  • Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
  • Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.
  • One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
  • Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.
  • Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
James Hodgins

Americans Watching More Video Than Ever Before [STUDY] - 0 views

mashable.com/...nielsen-video-study

video stats online mobile media

shared by James Hodgins on 15 Jun 11 - No Cached
  • U.S. consumers also now spend an average of four hours and 20 minutes per month watching video on the web, a full hour and 10 minutes above what they spent in Q1 2010.
  • those who watch the least amount of traditional TV — particularly those in the 18 to 34 age demographic — are watching more online video.
  • adults ages 35 to 49 comprised the largest segment (27%) of the Internet video audience. Meanwhile, 25 to 34-year-olds accounted for the highest percentage (30%) of mobile video viewership.
James Hodgins

The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views

www.thecmosite.com/author.asp

socialmedia strategy stats inbound small_business blog

shared by James Hodgins on 11 Apr 11 - No Cached