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James Hodgins

How Consumers Are Using Smartphones in Stores [STUDY] - 0 views

mashable.com/...smartphones-retail

mobile stats retail

shared by James Hodgins on 20 Dec 10 - No Cached
  • 52% used their smartphones to find a store location.48% used them to browse for products.40% compared prices with their smartphones.35% looked for discounts, deals, coupons or discount codes on their phones.34% checked product availability at retail stores or websites.
James Hodgins

46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data] - 0 views

blog.hubspot.com/...le-Times-Per-Day-New-Data.aspx

socialmedia stats facebook smartphone demographics

shared by James Hodgins on 01 Jun 11 - No Cached
  • Nearly 9 in 10 Americans have internet access.
  • More than half of Americans ages 12+ have a profile on one or more social networking sites.
  • Social networking use is growing most in the 35-44 age demographic.
  • ...1 more annotation...
  • The smartphone is the "first screen."
James Hodgins

The Social Habit 2011 - 0 views

www.edisonresearch.com/...the_social_habit_2011.php

socialmedia stats facebook twitter location mobile retail brands

shared by James Hodgins on 31 May 11 - No Cached
  • Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.
  • Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
  • 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
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  • Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
  • Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.
  • One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
  • Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.
  • Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
James Hodgins

Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes | DigitalNext: A B... - 0 views

adage.com/...227920

text mobile stats smartphone

shared by James Hodgins on 06 Jun 11 - No Cached
  • precisely measurable ROI statistics including consumer participation per the dollar spent.
  • easy for consumers to use and understand.
  • Texting is mainstream.
  • ...3 more annotations...
  • 90% of mobile subscribers have an internet-ready phone.
  • text message use continues to grow while mobile phone calls (remember them) have been relatively static for the past five years.
  • Text messaging is the key communication tool of the modern era," said Neil Strother, practice director at ABI Research in Oyster Bay, NY. "It is a great place for marketers to communicate with consumers."
James Hodgins

Why Mobile Users Aren't Checking In [INFOGRAPHIC] - 0 views

mashable.com/...social-location-apps-study

location mobile stats restaurant facebook

shared by James Hodgins on 05 May 11 - No Cached
  • Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population
  • 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
  • Ninety percent of respondents actively using checkin applications indicated they use Facebook Places
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  • More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%)
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%)
James Hodgins

How Tasti D-Lite Has Raised the Bar for Social Media Success - 0 views

mashable.com/...tasti-d-lite-social-media

restaurant socialmedia location loyalty coupon

shared by James Hodgins on 14 Apr 11 - No Cached
  • How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?
  • Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.
  • What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.
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  • There are other fun things, like the guestbook. When I go to the Tasti D-Lite near my home in Nashville, I always peruse the comments,
  • In March, we launched a “Healthy Habits Search” campaign, in which we’re asking consumers to tell us their stories of what Tasti D-Lite means to them in their lives and in their health.
James Hodgins

12 Mind-Blowing Statistics Every Marketer Should Know - 0 views

blog.hubspot.com/...very-Marketer-Should-Know.aspx

stats email web facebook blog small_business retail mobile

shared by James Hodgins on 04 Apr 11 - No Cached
  • 78% of Internet users conduct product research online.
  • In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds
  • 78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.
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  • 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
  • 200 Million Americans have registered on the FTC's "Do Not Call" list. That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
  • 91% of email users have unsubscribed from a company email they previously opted-in to.
  • 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
  • 57% of businesses have acquired a customer through their company blog.
  • 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
  • The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  • Companies that blog get 55% more web traffic.
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