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Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population

48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.

Ninety percent of respondents actively using checkin applications indicated they use Facebook Places

#1: Martell Home Builders

Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.

#2: Zappos

1. YO! Sushi (6.4%) 2. Papa Murphy’s Pizza (2.4%) 3. Denny’s (2.0%) 4. O’Charley’s (2.0%) 5. A&W (1.8%) 6. White Castle Burgers (1.7%) 7. Panera Bread (1.7%) 8. Arby’s (1.7%) 9. Burger King (1.6%) 10. The Melting Pot (1.3%)

Hooters achieves much of its social interaction by encouraging its employees — the company’s 17,000 “Hooters girls” whom McNeil describes as “local celebrities” — to network with their hundreds of personal Facebook friends and have them check out the corporate page or follow their activities at work.

Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.

Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).

Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).

ike snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.

you can see that every category showed growth, with social networking and map usage on mobile nearly doubling. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.

Location-based services also showed double digit increases with maps, restaurants, and again, weather coming out as the big winners.

How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?

Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.

What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.

Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST).

Thursday and Friday have 18% more engagement than other days of the week

Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.

Set up some Google Alerts to see what’s being said about you online.

discuss tips for hiring a great cater and give your visitors ideas on how caterers price events. Discuss trends in the industry, and you can also provide ideas for what works best for different event types.

Your blog is also a great place to post photos and recaps of successful events.