Skip to main content

Home/ The Price Group/ Group items tagged restaurant

Rss Feed Group items tagged

James Hodgins

Wiley Cerilli: Social Media Marketing: 5 Restaurants That Get It - 0 views

  •  
    Great examples of restaurants using social media
James Hodgins

Why Mobile Users Aren't Checking In [INFOGRAPHIC] - 0 views

  • Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population
  • 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
  • Ninety percent of respondents actively using checkin applications indicated they use Facebook Places
  • ...3 more annotations...
  • More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%)
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%)
James Hodgins

9 Companies Doing Social Media Right and Why | Social Media Examiner - 0 views

  • #1: Martell Home Builders
  • Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.
  • #2: Zappos
  • ...17 more annotations...
  • Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they’ll engage with you and come back for more.
  • #3: Giantnerd
  • Since adding the Like button, their average order has increased by 50%!
  • With WikiNerdia, potential customers can also ask product questions and the nerd community comes on board to answer the questions.
  • Let your customers be your salesforce. Think of multiple opportunities for your customers to tell others about you. Social sharing buttons, exclusive social communities and real-time engagement opportunities are all great ways to turn your existing customers into word-of-mouth advocates.
  • #4: Ford Motor Company
  • Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.
  • #5: Convince & Convert
  • Give your readers every opportunity to share your content with their networks.
  • #6: Cree
  • Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done by infusing the hot buttons of bad lighting in the workplace and people’s passion for environmentally friendly products. Find your cause and use it in your messages and share it on your channels.
  • #7: Emmy’s Closet
  • hey’ve also included social share buttons so fans can share their favorite items on their Facebook profile with their friends and their friends can then click through and buy products via Etsy as well. The share buttons create a viral buying experience.
  • #8: San Chez Bistro
  • San Chez encourages their patrons to use Twitter to reserve a seat at their restaurant.
  • #9: Cranium
  • Create experiences on your social channels. How can you tailor your programs or product experiences to get your fans engaged and interested?
James Hodgins

Chains with most 'active' Facebook fans | Nation's Restaurant News - 0 views

  • 1. YO! Sushi (6.4%) 2. Papa Murphy’s Pizza (2.4%) 3. Denny’s (2.0%) 4. O’Charley’s (2.0%) 5. A&W (1.8%) 6. White Castle Burgers (1.7%) 7. Panera Bread (1.7%) 8. Arby’s (1.7%) 9. Burger King (1.6%) 10. The Melting Pot (1.3%)
  • Hooters achieves much of its social interaction by encouraging its employees — the company’s 17,000 “Hooters girls” whom McNeil describes as “local celebrities” — to network with their hundreds of personal Facebook friends and have them check out the corporate page or follow their activities at work.
James Hodgins

Consumers slow to respond to location-based marketing: study - Mobile Marketer - Research - 0 views

  • Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.
  • Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).
  • Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).
  • ...1 more annotation...
  • 9 percent of respondents use location-based services to get coupons or special offers. Just 2 percent use them to win prizes or enter raffles.
James Hodgins

Buffalo Wild Wings Gets Interactive With SCVNGR Promo - 0 views

  • ike snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.
James Hodgins

What's Behind the Food Photography Trend? [INFOGRAPHIC] - 0 views

  •  
    See opportunities for brands: 12% of posts mention a brand 80 billion photos uploaded to social platforms That's 9.6 billion photos that exhibit a brand each year.
James Hodgins

Mobile Social Media Use Nearly Doubled in Past Year - 0 views

  • you can see that every category showed growth, with social networking and map usage on mobile nearly doubling. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.
  • Location-based services also showed double digit increases with maps, restaurants, and again, weather coming out as the big winners.
James Hodgins

How Tasti D-Lite Has Raised the Bar for Social Media Success - 0 views

  • How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?
  • Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.
  • What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.
  • ...2 more annotations...
  • There are other fun things, like the guestbook. When I go to the Tasti D-Lite near my home in Nashville, I always peruse the comments,
  • In March, we launched a “Healthy Habits Search” campaign, in which we’re asking consumers to tell us their stories of what Tasti D-Lite means to them in their lives and in their health.
James Hodgins

HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS] - 0 views

  • Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST).
  • Thursday and Friday have 18% more engagement than other days of the week
  • Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.
  • ...1 more annotation...
  • Posts with 80 characters or less — the length of a short tweet — garnered 27% more engagement than posts that were more than 80 characters.
James Hodgins

Catering Social Media, Social Media for Catering - MustHaveMenus - 0 views

  • Set up some Google Alerts to see what’s being said about you online.
  • discuss tips for hiring a great cater and give your visitors ideas on how caterers price events. Discuss trends in the industry, and you can also provide ideas for what works best for different event types.
  • Your blog is also a great place to post photos and recaps of successful events.
  • ...1 more annotation...
  • Announce open dates Announce specials and deadlines for holiday orders Link to blog posts or press clips Give quick tips on successful events Give a snapshot of the inner workings of your business
1 - 12 of 12
Showing 20 items per page