Group items tagged

On a busy day, Twitter gets about 170 million tweets, 1.25% means 2.125 million tweets daily link to pictures from third-party services

1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)

1. Microsoft Tag is the leading technology used for mobile barcodes.

U.S. tops growth in mobile barcode adoption.

Print materials lead the way for QR code placement.

the average online user in the U.S. now spends nearly 16% of his or her time on social networking sites such as Facebook, LinkedIn, Tumblr or Twitter. That’s up from just 8% in July 2007. In the last year alone, social networking use has increased by approximately 25%.

Facebook now reaches 73% of the U.S. Internet population each month

LinkedIn, Tumblr and Twitter all hit record highs in May, 2011. LinkedIn now attracts 33.4 million U.S. visitors, more than Twitter’s 27 million and Tumblr’s 10.7 million.

10 million people currently use Foursquare 3 million check-ins occur each day 400,000 businesses use Foursquare as a marketing tool 78,387 venue mayors are ousted each day 358 million check-ins have occurred outside the United States

uploaded more than 13 million hours of video content to its servers in the last 12 months, resulting in more than 700 billion YouTube video views

uploaded 850,000 minutes of video and watched 1.9 billion videos per day in the past year

100 years is 53 million minutes, which parses out to 5.8 hours per user. Or 12 minutes per day.

the average American spent 8.7 hours a night sleeping. Men spent just 16 minutes a day doing housework (women spent 36 minutes). Exercise? 18 minutes. Religious and spiritual activities? Nine minutes.

Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST).

Thursday and Friday have 18% more engagement than other days of the week

Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.

Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.

About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)

Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.

Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).

Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).

52% used their smartphones to find a store location.48% used them to browse for products.40% compared prices with their smartphones.35% looked for discounts, deals, coupons or discount codes on their phones.34% checked product availability at retail stores or websites.

There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.

381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. North Korea was the last country to check in. The Rally to Restore Sanity on October 30 was the biggest event of the year, with 30,525 checkins made in Washington, D.C. that day. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages.