Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.
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5 Ways Retailers Are Winning Big With Facebook Commerce - 0 views
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Great strategies and examples for using Facebook for retail, going beyond setting up an ecommerce page.
Wiley Cerilli: Social Media Marketing: 5 Restaurants That Get It - 0 views
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Great examples of restaurants using social media
Car dealers turn toward social media - USATODAY.com - 0 views
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Great ideas and examples of how other dealerships are using Facebook
6 Successful Foursquare Marketing Campaigns to Learn From - 0 views
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Some great examples of Foursquare campaigns. I really like the eye doctor giving away homemade hot sauce.
Breathtaking Facebook Fan Pages | Designs Mag - 0 views
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Great examples of Facebook custom tab design with videos and like buttons
Why Chocolate Companies Are So Sweet on Social Media - 0 views
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Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
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Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
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Some good ideas highlighted for small businesses and retail clients.
Top 10 Business Blogs and Why They Are Successful | Social Media Examiner - 0 views
Buffalo Wild Wings Gets Interactive With SCVNGR Promo - 0 views
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ike snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.
HOW TO: Use QR Codes for Event Marketing - 0 views
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Great list of strategies for using QR Codes.
4 Innovative Ways to Use Web Video for Small Business - 0 views
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Cool ideas on how smaller and unconventional businesses are using video.
QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views
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Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
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There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
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The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
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Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
Pharma and Healthcare Social Media Wiki | Dose of Digital - 1 views
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1 Brand Sponsored Patient Communities 2 Patient Communities (Non-Brand Controlled) 3 Healthcare Professional Communities 4 Facebook 5 YouTube 6 Twitter (Pharma & Healthcare Companies) 7 Blogs (Pharma & Healthcare Companies) 8 MySpace 9 Miscellaneous 10 Wikis 11 Non-English Based Programs 12 Blogs (Patients and Caregivers) 13 Blogs (Industry Observers) 14 Twitter (Industry Observers) 15 Marketing Professional Communities 16 Additional Resources
Top 5 Mistakes to Avoid on Your Company Blog - 0 views
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Great strategy and things to think about for any business blog
Checking in on University check-ins | USA TODAY College - 0 views
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Some pretty fun ideas of how to use LBS on college campuses.
10 Proven Strategies for Greater Likeability on Facebook - 0 views
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. Never Stop Listening
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1. Never Stop Listening
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Listening is 50% of communication
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Why Brands Should Turn 'Likes' Into 'Loyalty' | DigitalNext: A Blog on Emerging Media a... - 0 views
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Chart on Facebook Wall Post Engagement Metrics Discounts are a tool, not a strategy
9 Companies Doing Social Media Right and Why | Social Media Examiner - 0 views
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#1: Martell Home Builders
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Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.
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#2: Zappos
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