Skip to main content

Home/ The Price Group/ Group items tagged examples

Rss Feed Group items tagged

James Hodgins

5 Ways Retailers Are Winning Big With Facebook Commerce - 0 views

  •  
    Great strategies and examples for using Facebook for retail, going beyond setting up an ecommerce page.
James Hodgins

Wiley Cerilli: Social Media Marketing: 5 Restaurants That Get It - 0 views

  •  
    Great examples of restaurants using social media
James Hodgins

Car dealers turn toward social media - USATODAY.com - 0 views

  •  
    Great ideas and examples of how other dealerships are using Facebook
James Hodgins

6 Successful Foursquare Marketing Campaigns to Learn From - 0 views

  •  
    Some great examples of Foursquare campaigns. I really like the eye doctor giving away homemade hot sauce.
James Hodgins

Breathtaking Facebook Fan Pages | Designs Mag - 0 views

  •  
    Great examples of Facebook custom tab design with videos and like buttons
James Hodgins

Why Chocolate Companies Are So Sweet on Social Media - 0 views

  • Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  
  • Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
  • Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
  •  
    Some good ideas highlighted for small businesses and retail clients.
James Hodgins

Buffalo Wild Wings Gets Interactive With SCVNGR Promo - 0 views

  • ike snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.
James Hodgins

HOW TO: Use QR Codes for Event Marketing - 0 views

  •  
    Great list of strategies for using QR Codes.
James Hodgins

4 Innovative Ways to Use Web Video for Small Business - 0 views

  •  
    Cool ideas on how smaller and unconventional businesses are using video.
James Hodgins

QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views

  • Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
  • There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
  • The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
  • ...4 more annotations...
  • the use of QR codes
  • resulted in the most-successful sweepstakes campaign it's run. More than 20% of the 25,000 entries it received during a four-week period came directly from QR code scans.
  • Best Buy has also created a "Live Mobile Scan Map" at bbyscan.com/map which tracks the items scanned in stores across the country.
  • Mr. Knisely said the company has even been experimenting with QR codes as a polling tool. A sign hanging in Best Buy headquarters asks employees to scan a code corresponding with how they're feeling. One code is positioned inside an image of a thumbs up, the other a thumbs down. When the code is scanned, employees see how many others are in a good or bad mood. Mr. Knisely says that sort of tool could be used to ask customers about their experience in the store.
  •  
    Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
James Hodgins

Pharma and Healthcare Social Media Wiki | Dose of Digital - 1 views

  •  
    1 Brand Sponsored Patient Communities 2 Patient Communities (Non-Brand Controlled) 3 Healthcare Professional Communities 4 Facebook 5 YouTube 6 Twitter (Pharma & Healthcare Companies) 7 Blogs (Pharma & Healthcare Companies) 8 MySpace 9 Miscellaneous 10 Wikis 11 Non-English Based Programs 12 Blogs (Patients and Caregivers) 13 Blogs (Industry Observers) 14 Twitter (Industry Observers) 15 Marketing Professional Communities 16 Additional Resources
James Hodgins

Top 5 Mistakes to Avoid on Your Company Blog - 0 views

  •  
    Great strategy and things to think about for any business blog
James Hodgins

Checking in on University check-ins | USA TODAY College - 0 views

  •  
    Some pretty fun ideas of how to use LBS on college campuses.
James Hodgins

10 Proven Strategies for Greater Likeability on Facebook - 0 views

  • . Never Stop Listening
  • 1. Never Stop Listening
  • Listening is 50% of communication
  • ...15 more annotations...
  • 2. Leverage Facebook’s EdgeRank Formula
  • use photos and videos, keep the text short and drive as many Likes and comments as possible.
  • 3. Improvise Your Engagement
  • Social media marketing is more like improv comedy — a back-and-forth between performers and audience, different every time yet totally effective at a fraction of the cost, when done right.
  • 4. Respond Quickly to Negative Comments
  • “I’m sorry” are the two most powerful words for brands in social media.
  • 5. Respond to Positive Comments, Too
  • “Thank you” are the other two most powerful words for brands in social media.
  • 6. Be Authentic and Transparent
  • Share insights from real people, behind-the-scenes footage, and your brand’s personality.
  • 7. Provide Value (for Free!)
  • 8. Share and Inspire Stories
  • 9. Consistently Deliver Surprise and Delight
  • 10. Don’t Sell
  • But there’s a huge difference between using social networks to aggressively sell versus making it easy for consumers to buy.
James Hodgins

Why Brands Should Turn 'Likes' Into 'Loyalty' | DigitalNext: A Blog on Emerging Media a... - 0 views

  •  
    Chart on Facebook Wall Post Engagement Metrics Discounts are a tool, not a strategy
James Hodgins

9 Companies Doing Social Media Right and Why | Social Media Examiner - 0 views

  • #1: Martell Home Builders
  • Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.
  • #2: Zappos
  • ...17 more annotations...
  • Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they’ll engage with you and come back for more.
  • #3: Giantnerd
  • Since adding the Like button, their average order has increased by 50%!
  • With WikiNerdia, potential customers can also ask product questions and the nerd community comes on board to answer the questions.
  • #5: Convince & Convert
  • #4: Ford Motor Company
  • Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.
  • Let your customers be your salesforce. Think of multiple opportunities for your customers to tell others about you. Social sharing buttons, exclusive social communities and real-time engagement opportunities are all great ways to turn your existing customers into word-of-mouth advocates.
  • Give your readers every opportunity to share your content with their networks.
  • #6: Cree
  • Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done by infusing the hot buttons of bad lighting in the workplace and people’s passion for environmentally friendly products. Find your cause and use it in your messages and share it on your channels.
  • #7: Emmy’s Closet
  • hey’ve also included social share buttons so fans can share their favorite items on their Facebook profile with their friends and their friends can then click through and buy products via Etsy as well. The share buttons create a viral buying experience.
  • #8: San Chez Bistro
  • San Chez encourages their patrons to use Twitter to reserve a seat at their restaurant.
  • #9: Cranium
  • Create experiences on your social channels. How can you tailor your programs or product experiences to get your fans engaged and interested?
1 - 20 of 34 Next ›
Showing 20 items per page