Group items tagged

Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.

80% have increased slightly or substantially their use of social tools in the previous 12 months.  

Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.

78% of Internet users conduct product research online.

In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds

78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.

Want to accumulate as many followers as possible? Then tweet a lot

But if your goal is to drive more traffic to your site, you should show a little more restraint;

It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.

of all shares, 60% were of links to published content. Additionally, 36% of shares were of embedded content.

A measly 4%, which is made up of URLs for brands or corporate websites.

while email still leads the pack as the top sharing vehicle for content with 93% of internet users using it, it's not ahead in the race by much. Social networks trail slightly behind at 89%, and sharing through blogs is a close third at 82%.

1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)

Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.

About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)