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Tara Lennon

Apple building Twitter into iOS and it's a game-changer - MacDailyNews - Welcome Home - 0 views

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    13% of online adults use the status update service Twitter, increase from the 8%  in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device. Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%).
James Hodgins

Twitter Works, but Is It Working for Your Brand? - Marketing with Meaning - 0 views

  • 6 Rules of Humanizing Your Brand Be human and humble (this should come naturally). Follow the 80% (value add content)/20% (marketing) rule. Establish Twitter-specific objectives, strategy, and measurement, and optimize. Seek out your advocates and follow them first; don’t make them find you. Interact with customers, like you would with a friend in a coffee shop. Be relevant to their interests, be available to address their needs, and embrace negative comments as opportunities.
  • It’s an opportunity to peek behind the curtain of a company
  • as opposed to Facebook’s walled garden. Twitter is about the conversation, in real time. On Facebook, conversations are fragmented over time based on when you access and check the posts within your social circle.
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  • Twitter is publi
  • In short, being on Twitter badly is worse than not being on Twitter.
  • “It isn’t about who follows you; it’s about who you follow.”
James Hodgins

5 Ways to Use Twitter to Connect With Local Customers | Social Media Examiner - 0 views

  • search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event
  • #1: Find Local People Using Tweets Near You
  • Search Twitter for your city name.
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  • #2: Find Local People With Your City Name in Their Profile
  • #3: Find Local People With Twitter Advanced Search
  • #4: Find Local People Using Twitter Grader
  • #5: Find Local People Using Twellowhood.
James Hodgins

How to Build Your Twitter Tribe | Social Media Examiner - 0 views

  • A fundamental question when creating your own tribe is to ask yourself, “Whom can I help on Twitter?”
  • TweetDeck’s Directory
  • WeFollow,
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  • Include the person’s username when retweeting their tweet
  • Reply in a timely manner
  • Thank others for retweeting your tweets.
  • think of tweets like small blog posts.
  • Another big timesaver for me is Twitter Lists.
James Hodgins

Why Chocolate Companies Are So Sweet on Social Media - 0 views

  • Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  
  • Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
  • Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
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    Some good ideas highlighted for small businesses and retail clients.
James Hodgins

Pharma and Healthcare Social Media Wiki | Dose of Digital - 1 views

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    1 Brand Sponsored Patient Communities 2 Patient Communities (Non-Brand Controlled) 3 Healthcare Professional Communities 4 Facebook 5 YouTube 6 Twitter (Pharma & Healthcare Companies) 7 Blogs (Pharma & Healthcare Companies) 8 MySpace 9 Miscellaneous 10 Wikis 11 Non-English Based Programs 12 Blogs (Patients and Caregivers) 13 Blogs (Industry Observers) 14 Twitter (Industry Observers) 15 Marketing Professional Communities 16 Additional Resources
James Hodgins

Tweet late, email early, and don't forget about Saturday: Using data to devel... - 0 views

  • Want to accumulate as many followers as possible? Then tweet a lot
  • But if your goal is to drive more traffic to your site, you should show a little more restraint;
  • It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.
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  • Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m.
  • On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike
  • Most people who unsubscribe do so after receiving their first email.
  • Facebook does not reward frequent posting in the same way Twitter does, however, and it’s much easier to flood (and annoy) Facebook fans
  • he recommends tweeting the same links two or three times a day
  • Email more, and embrace the weekends.
  • Facebook participation on weekdays is infinitesimal in comparison.
  • The most important time to reach subscribers is right away, especially in the first couple of days after signup.
  • readers are more likely to open an email newsletter and click links on weekends.
  • For all days of the week, early-morning hours (between 4 and 7 a.m.) are the best times to reach readers
James Hodgins

The State of Photo Sharing on Twitter [STATS] - 1 views

  • On a busy day, Twitter gets about 170 million tweets, 1.25% means 2.125 million tweets daily link to pictures from third-party services
James Hodgins

The Social Habit 2011 - 0 views

  • Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.
  • Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
  • 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
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  • Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
  • Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.
  • One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
  • Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.
  • Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
James Hodgins

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

  • Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.
  • 80% have increased slightly or substantially their use of social tools in the previous 12 months.  
  • Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.
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  • 95% of small business owners say they use Facebook for business; among them, 82% say their efforts are moderately (52%) or very (30%) effective.
  • 60% use Twitter; among them 33% say Twitter is moderately effective and 14% say it's very effective. 58% use LinkedIn; among them 35% say LinkedIn is moderately effective and 12% say it's very effective.
  • Just 45% of small business owners use video sharing (e.g., YouTube, Vimeo, Blip), but nearly three-quarters say such tools are moderately (46%) or very effective (27%).
James Hodgins

Social Networking Accounts for 1 of Every 6 Minutes Spent Online [STATS] - 0 views

  • the average online user in the U.S. now spends nearly 16% of his or her time on social networking sites such as Facebook, LinkedIn, Tumblr or Twitter. That’s up from just 8% in July 2007. In the last year alone, social networking use has increased by approximately 25%.
  • Facebook now reaches 73% of the U.S. Internet population each month
  • LinkedIn, Tumblr and Twitter all hit record highs in May, 2011. LinkedIn now attracts 33.4 million U.S. visitors, more than Twitter’s 27 million and Tumblr’s 10.7 million.
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  • Tumblr is the fastest-growing of the three companies though, boasting 166% growth in the last year. LinkedIn’s U.S. audience rose by a strong 58% in the last twelve months.
James Hodgins

The CMO Site - Keith Dawson - Consumers Roll Out Welcome Mat for Brands on Social Media - 0 views

  • Shoppers who go online are willing to interact with retailers on social networks in order to find information on deals, contests, and products in general
  • 42 percent of online shoppers follow a retail brand via a social network
  • The average such shopper follows six retailers. Fifty-eight percent are looking for news on deals, 49 percent want information on products, and 39 percent are after details of events and contests.
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  • 56 percent of Facebook users and 67 percent of Twitter users visited a retailer's Website prompted by a post or tweet. Interestingly, while the number who follow retailers' blogs is far lower than the populations using Facebook and Twitter, blog followers click through, research products, and comment on brands at a far higher rate than do the users of the major social networks.
James Hodgins

Infographic Reveals The Best Times To Post To Twitter & Facebook - SocialTimes.com - 0 views

  • The best time to tweet is 5PM ET 1 to 4 tweets per hour is ideal The best days to tweet are midweek and on the weekends The best day to share on Facebook is Saturday The best time to share on Facebook is Noon ET
James Hodgins

Social Media Has Scorching Impact On Small Biz - Forbes.com - 0 views

  • Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
  • although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
  • 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
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  • 60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits.
  • The majority of small businesses--68%--use social media for networking, 63% tap these sites to attract new customers and 61% leverage social media to increase brand awareness
James Hodgins

Facebook Users Have More Close Friends [STUDY] - 0 views

  • Facebook is, by far, the most engaging social platform out there, as 52% of Facebook users engage with the site daily. For comparison, 33% of Twitter users engage with the service every day, while only 7% of MySpace and 6% of LinkedIn users do the same.
James Hodgins

How Tasti D-Lite Has Raised the Bar for Social Media Success - 0 views

  • How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?
  • Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.
  • What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.
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  • There are other fun things, like the guestbook. When I go to the Tasti D-Lite near my home in Nashville, I always peruse the comments,
  • In March, we launched a “Healthy Habits Search” campaign, in which we’re asking consumers to tell us their stories of what Tasti D-Lite means to them in their lives and in their health.
James Hodgins

The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views