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Tara Lennon

amednews: Patients social media use raises practical issues for doctors :: March 28, 20... - 0 views

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    Already posted this from this source or other but now annotating thoughts. "Nearly 16%" is not a lot. Re-phrase to "ONLY 16%." Let's make it more than it really is by using a modifier to fit our agenda. :)~  So, 3,308 out of 22,000 Americans like to use Facebook as a source of health care info. Likes of ACS are more about their cause and not necessarily to seek info from them on their FB page. CDC likes are probably all government employees. Not ready anymore - too cynical today.
James Hodgins

Almost Half of Moms 'Like' Your Brand on Their Own | Ad Age Stat - Advertising Age - 0 views

  • Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.
  • About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.
  • 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
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  • 62% say that a positive product experience is the biggest motivator for them to talk with others about a brand. 33% most wanted to share coupons with friends.
  • 29% report that email is still the top way that they want to hear from companies
James Hodgins

Older Facebook Users Catching On to 'Liking' Brands - eMarketer - 0 views

  • Overall, 59% of adult Facebook users had “liked” a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise.
  • Typically, social media users report connecting with brands to get deals and discounts, as well as information about products and special offers.
  • affluent social media users tended to follow brands because of a preexisting affinity for them, and a desire to be kept informed.
James Hodgins

How Tasti D-Lite Has Raised the Bar for Social Media Success - 0 views

  • How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?
  • Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.
  • What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.
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  • There are other fun things, like the guestbook. When I go to the Tasti D-Lite near my home in Nashville, I always peruse the comments,
  • In March, we launched a “Healthy Habits Search” campaign, in which we’re asking consumers to tell us their stories of what Tasti D-Lite means to them in their lives and in their health.
James Hodgins

Marketers Failing Interactive Part of Interactive Marketing | CMO Strategy - Advertisin... - 0 views

  • C.O.R.E., which stands for customize, optimize, respond and empower -- a proprietary mission and framework.
  • "'R' is really that the interactive marketing organization needs to be actually responsive to address consumers' concerns in real time with people and technology," she said. "And it goes beyond customer service at this point. It's about the brand promise. If they like the spokesperson in your campaign, why can't they talk to them [just like the Man Your Man Could Smell Like in the Old Spice ads]?" Finally, she said, "'E' is the empower part for the interactive marketing team: Allow them to test new things."
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    C.O.R.E., customize, optimize, respond and empower
James Hodgins

Breathtaking Facebook Fan Pages | Designs Mag - 0 views

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    Great examples of Facebook custom tab design with videos and like buttons
James Hodgins

9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views

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    #1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
James Hodgins

10 Proven Strategies for Greater Likeability on Facebook - 0 views

  • . Never Stop Listening
  • 1. Never Stop Listening
  • Listening is 50% of communication
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  • 2. Leverage Facebook’s EdgeRank Formula
  • use photos and videos, keep the text short and drive as many Likes and comments as possible.
  • 3. Improvise Your Engagement
  • Social media marketing is more like improv comedy — a back-and-forth between performers and audience, different every time yet totally effective at a fraction of the cost, when done right.
  • 4. Respond Quickly to Negative Comments
  • “I’m sorry” are the two most powerful words for brands in social media.
  • 5. Respond to Positive Comments, Too
  • “Thank you” are the other two most powerful words for brands in social media.
  • 6. Be Authentic and Transparent
  • Share insights from real people, behind-the-scenes footage, and your brand’s personality.
  • 7. Provide Value (for Free!)
  • 8. Share and Inspire Stories
  • 9. Consistently Deliver Surprise and Delight
  • 10. Don’t Sell
  • But there’s a huge difference between using social networks to aggressively sell versus making it easy for consumers to buy.
James Hodgins

Why Brands Should Turn 'Likes' Into 'Loyalty' | DigitalNext: A Blog on Emerging Media a... - 0 views

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    Chart on Facebook Wall Post Engagement Metrics Discounts are a tool, not a strategy
Tara Lennon

Social Media - LinkedIn Now No. 2 US Social Network, Surpasses MySpace : MarketingProfs... - 0 views

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    LinkedIn increased gradually. Twitter's jump looks like it's taken place in the last 3 months. Thank you, Anthony Wiener.
James Hodgins

9 Companies Doing Social Media Right and Why | Social Media Examiner - 0 views

  • #1: Martell Home Builders
  • Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.
  • #2: Zappos
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  • Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they’ll engage with you and come back for more.
  • #3: Giantnerd
  • Since adding the Like button, their average order has increased by 50%!
  • With WikiNerdia, potential customers can also ask product questions and the nerd community comes on board to answer the questions.
  • #5: Convince & Convert
  • #4: Ford Motor Company
  • Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.
  • Let your customers be your salesforce. Think of multiple opportunities for your customers to tell others about you. Social sharing buttons, exclusive social communities and real-time engagement opportunities are all great ways to turn your existing customers into word-of-mouth advocates.
  • Give your readers every opportunity to share your content with their networks.
  • #6: Cree
  • Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done by infusing the hot buttons of bad lighting in the workplace and people’s passion for environmentally friendly products. Find your cause and use it in your messages and share it on your channels.
  • #7: Emmy’s Closet
  • hey’ve also included social share buttons so fans can share their favorite items on their Facebook profile with their friends and their friends can then click through and buy products via Etsy as well. The share buttons create a viral buying experience.
  • #8: San Chez Bistro
  • San Chez encourages their patrons to use Twitter to reserve a seat at their restaurant.
  • #9: Cranium
  • Create experiences on your social channels. How can you tailor your programs or product experiences to get your fans engaged and interested?
James Hodgins

Nearly Half of All Mobile Users Use Their Phone to Shop - 0 views

  • While 89.7 percent of the U.S. population aged 18 to 64 have mobile phones, only 49.1 percent are using their phones to shop.
  • What really surprised me is how low “looking for coupons” fell in the activity hierarchy.  So many surveys preach that people use mobile for deals, deals, deals, but it looks like solid information is more important.
  • 51% of shoppers are more likely to buy from a mobile-specific site but only 4.8% of retailers have them.
James Hodgins

Small Businesses Benefit Most From Social Media, Study Reveals | Social Media Examiner - 0 views

  • Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.
  • 88% of all marketers found social media helps get them increased exposure. Additionally, 72% of those surveyed saw increased traffic and subscriptions as a result of social media.
  • Small business owners were more likely than all other groups (89.2% reporting benefits) to see increased exposure.
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  • 75% of those spending as little as 6 hours per week on social media marketing saw increased traffic.
  • those who commit at least 6 hours per week will see significant rewards f
  • Only 28% of all marketers outsource any part of their social media marketing. Even though this is a 100% increase over 2010, marketers are still not sure how and when to outsource their social media.
  • 50% of the marketers have less than 1 year of experience
Tara Lennon

Social Media Case Study: National Home Builder - 0 views

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    Takeaways - become a resource! Strive for more interaction! 1st comment has some good points as well.  I like the cross promotion into social media. Proverbial nail on the head!
Tara Lennon

Sterling Custom Homes Embraces Social Media | mRELEVANCE - 0 views

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    I like this one! Blogging is vital to drive interest and interaction, keeping those websites up at the top of the searches. The get that engagement and interaction is how to use social media to brand and market themselves with it.
James Hodgins

6 Successful Foursquare Marketing Campaigns to Learn From - 0 views

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    Some great examples of Foursquare campaigns. I really like the eye doctor giving away homemade hot sauce.
James Hodgins

Facebook Brand Pages: "Marketers are missing an opportunity here." - 0 views

  • 84 have corporate-run Facebook pages
  • Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).
  • only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
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  • need to create experiences
  • The 84 official Facebook pages boasted an average of 1.8 million fans. In a single month, fans contributed on average 857 fan posts to each corporate wall, and each corporate wall post averaged 1,456 Likes and 157 comments.
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    Even among the biggest and best brands on Facebook, there is only a .09% feedback from fans.
James Hodgins

Tweet late, email early, and don't forget about Saturday: Using data to devel... - 0 views

  • Want to accumulate as many followers as possible? Then tweet a lot
  • But if your goal is to drive more traffic to your site, you should show a little more restraint;
  • It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.
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  • Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m.
  • On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike
  • Most people who unsubscribe do so after receiving their first email.
  • Facebook participation on weekdays is infinitesimal in comparison.
  • he recommends tweeting the same links two or three times a day
  • Email more, and embrace the weekends.
  • Facebook does not reward frequent posting in the same way Twitter does, however, and it’s much easier to flood (and annoy) Facebook fans
  • The most important time to reach subscribers is right away, especially in the first couple of days after signup.
  • readers are more likely to open an email newsletter and click links on weekends.
  • For all days of the week, early-morning hours (between 4 and 7 a.m.) are the best times to reach readers
James Hodgins

12 Essential Facebook Stats [Data] - 0 views

  • 1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)
James Hodgins

6 Tips to Enhance Your Facebook Page With Photos | Social Media Examiner - 0 views

  • #1: It’s Not Personal, It’s Business
  • They certainly don’t need to be formal (in fact, usually they shouldn’t be) but they should always be professional.
  • post photos of events that involve other organizations.
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  • showcase your organization.
  • #3: Post Shareable Photos
  • Try to think of content that is likely to be interesting and worthwhile in some way.
  • #2: Make Sure Your Photos Represent Your Brand Well
  • #4: If You’re Local, Show It Off
  • show members of your organization interacting with your city in some meaningful way.
  • #5: Show Off a More Personal Side of Your Organization
  • Show something a little less formal to humanize your organization and show the personalities of the people who work there.
  • #6: Add New Photos Often
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