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James Hodgins

Breathtaking Facebook Fan Pages | Designs Mag - 0 views

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    Great examples of Facebook custom tab design with videos and like buttons
James Hodgins

Why Chocolate Companies Are So Sweet on Social Media - 0 views

  • Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  
  • Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
  • Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
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    Some good ideas highlighted for small businesses and retail clients.
James Hodgins

When the readers become writers what do the writers become? | Creativity_Unbound - 0 views

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    Fantastic presentation that includes many strong social media strategies
James Hodgins

Social Media Has Scorching Impact On Small Biz - Forbes.com - 0 views

  • Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
  • although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
  • 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
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  • 60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits.
  • The majority of small businesses--68%--use social media for networking, 63% tap these sites to attract new customers and 61% leverage social media to increase brand awareness
James Hodgins

Facebook Brand Pages: "Marketers are missing an opportunity here." - 0 views

  • 84 have corporate-run Facebook pages
  • Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).
  • only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
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  • need to create experiences
  • The 84 official Facebook pages boasted an average of 1.8 million fans. In a single month, fans contributed on average 857 fan posts to each corporate wall, and each corporate wall post averaged 1,456 Likes and 157 comments.
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    Even among the biggest and best brands on Facebook, there is only a .09% feedback from fans.
James Hodgins

4 Innovative Ways to Use Web Video for Small Business - 0 views

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    Cool ideas on how smaller and unconventional businesses are using video.
James Hodgins

Questions to Ask Before Starting in Social Media | Danny Brown - 1 views

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    Good basic questions to keep in mind anytime we talk with a client about social media.
James Hodgins

Social Media - Small Business Marketing: Social, Search Fastest-Growing Channels : Mark... - 0 views

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    Use of Various Business Solutions Usage of Social Media Accomplishments Using Social Media Awareness and Usage of Mobile Marketing
James Hodgins

9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views

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    #1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
James Hodgins

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] - 0 views

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    Compares platforms for Customer Communication, Brand Exposure, Traffic to Your Site and SEO
James Hodgins

Most Marketers Clueless About Social Media Conversations | Social Media Examiner - 0 views

  • he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)
  • A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.
  • About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.
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  • About half of the marketers surveyed expect their social/digital marketing expenditures will increase slightly while 23% see their expenditures greatly increasing.
  • Almost 40% of those surveyed said they are using a few ad-hoc tools and 30% said they are reporting regularly to management. In addition, almost 30% claim they have very little understanding of the social media conversations happening around their brand or those of their clients.
  • A little over half of those surveyed (57%) feel their brand (or client’s brand) is somewhat at risk and are taking action to fix the challenge. 13% said they know they need to better engage but haven’t taken action and 7% admitted there were major concerns, but didn’t know where to start to fix the issues. Lastly, about a quarter of the marketers claimed their brand (or those of their clients) was not at risk and they were fully engaged with their customers.
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    #1: How will marketing budgets change over next year? #2: How will social media budgets change over next year? #3: Do you monitor social media conversations? #4: Are you as engaged with customers as you should be?
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