Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.
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Breathtaking Facebook Fan Pages | Designs Mag - 0 views
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Great examples of Facebook custom tab design with videos and like buttons
Social media success story: Marketing a medical practice - 0 views
Why Chocolate Companies Are So Sweet on Social Media - 0 views
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Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
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Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
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Some good ideas highlighted for small businesses and retail clients.
When the readers become writers what do the writers become? | Creativity_Unbound - 0 views
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Fantastic presentation that includes many strong social media strategies
Top 10 Business Blogs and Why They Are Successful | Social Media Examiner - 0 views
Social Media Has Scorching Impact On Small Biz - Forbes.com - 0 views
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Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
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although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
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46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
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Facebook Brand Pages: "Marketers are missing an opportunity here." - 0 views
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84 have corporate-run Facebook pages
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Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).
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only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.
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Even among the biggest and best brands on Facebook, there is only a .09% feedback from fans.
20 Examples of Great Facebook Pages - 0 views
4 Innovative Ways to Use Web Video for Small Business - 0 views
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Cool ideas on how smaller and unconventional businesses are using video.
Questions to Ask Before Starting in Social Media | Danny Brown - 1 views
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Good basic questions to keep in mind anytime we talk with a client about social media.
Social Media - Small Business Marketing: Social, Search Fastest-Growing Channels : Mark... - 0 views
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Use of Various Business Solutions Usage of Social Media Accomplishments Using Social Media Awareness and Usage of Mobile Marketing
9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views
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#1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] - 0 views
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Compares platforms for Customer Communication, Brand Exposure, Traffic to Your Site and SEO
Most Marketers Clueless About Social Media Conversations | Social Media Examiner - 0 views
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he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)
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A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.
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About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.
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#1: How will marketing budgets change over next year? #2: How will social media budgets change over next year? #3: Do you monitor social media conversations? #4: Are you as engaged with customers as you should be?