The Art of the Checkin: From Location to Content to Brand - 3 views
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There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
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There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
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"Serendipity" covers so many motives! I've begun to even analyze why NOT to check-in... do you really want people to know where you are and what you're doing all the time? Why not? Anti-social behavior, guilt, shame, embarrassment, secrecy, etc. come to mind. Will location checkin get specific to notifiy certain friends on your list but not all? Can you do that already?