Skip to main content

Home/ The Price Group/ Group items tagged location

Rss Feed Group items tagged

James Hodgins

The Art of the Checkin: From Location to Content to Brand - 3 views

  • There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
  •  
    There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
  •  
    "Serendipity" covers so many motives! I've begun to even analyze why NOT to check-in... do you really want people to know where you are and what you're doing all the time? Why not? Anti-social behavior, guilt, shame, embarrassment, secrecy, etc. come to mind. Will location checkin get specific to notifiy certain friends on your list but not all? Can you do that already?
James Hodgins

Consumers slow to respond to location-based marketing: study - Mobile Marketer - Research - 0 views

  • Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.
  • Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).
  • Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).
  • ...1 more annotation...
  • 9 percent of respondents use location-based services to get coupons or special offers. Just 2 percent use them to win prizes or enter raffles.
James Hodgins

Why Mobile Users Aren't Checking In [INFOGRAPHIC] - 0 views

  • Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population
  • 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
  • Ninety percent of respondents actively using checkin applications indicated they use Facebook Places
  • ...3 more annotations...
  • More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%)
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%)
James Hodgins

The Social Habit 2011 - 0 views

  • Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.
  • Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
  • 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
  • ...5 more annotations...
  • Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
  • Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.
  • One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
  • Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.
  • Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
James Hodgins

5 Ways to Use Twitter to Connect With Local Customers | Social Media Examiner - 0 views

  • search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event
  • #1: Find Local People Using Tweets Near You
  • Search Twitter for your city name.
  • ...4 more annotations...
  • #2: Find Local People With Your City Name in Their Profile
  • #3: Find Local People With Twitter Advanced Search
  • #4: Find Local People Using Twitter Grader
  • #5: Find Local People Using Twellowhood.
James Hodgins

How to Use Geolocation in Your Marketing Initiatives | Social Media Examiner - 0 views

  • Social Engagement: By far, the most important motivation for consumers is the social component of location. 41% said the reason they checked in was to “connect with people I know or could meet” and another 21% said they were trying to “find a place liked by people they trust.”
James Hodgins

Geolocation Users Want Connection Not Coupons - 0 views

  • “connecting to other people I know or could meet” was the primary reason for using a geolocation service. 41% of the people chose that answer with the next highest (21%) going with “Finding a place liked by people I trust.” Getting discounts and winning virtual prizes rated very low on the scale.
  • Of those surveyed, nearly half of the respondents said they use Facebook Places.
  • the biggest reason they aren’t using them — privacy concerns.
  • ...1 more annotation...
  • the second biggest reason people don’t use geo-location is because they don’t see the benefit.
James Hodgins

How Consumers Are Using Smartphones in Stores [STUDY] - 0 views

  • 52% used their smartphones to find a store location.48% used them to browse for products.40% compared prices with their smartphones.35% looked for discounts, deals, coupons or discount codes on their phones.34% checked product availability at retail stores or websites.
James Hodgins

Foursquare's Rise to 6 Million Users [INFOGRAPHIC] - 1 views

  • 381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. North Korea was the last country to check in. The Rally to Restore Sanity on October 30 was the biggest event of the year, with 30,525 checkins made in Washington, D.C. that day. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages.
James Hodgins

Buffalo Wild Wings Gets Interactive With SCVNGR Promo - 0 views

  • ike snapping a photo with a fan of an opposing team, earn fans points that go toward winning the grand prize of a trip to see the NBA finals with Scottie Pippen, formerly of the Chicago Bulls.
James Hodgins

Wiley Cerilli: Social Media Marketing: 5 Restaurants That Get It - 0 views

  •  
    Great examples of restaurants using social media
James Hodgins

Checking in on University check-ins | USA TODAY College - 0 views

  •  
    Some pretty fun ideas of how to use LBS on college campuses.
James Hodgins

Mobile Social Media Use Nearly Doubled in Past Year - 0 views

  • you can see that every category showed growth, with social networking and map usage on mobile nearly doubling. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.
  • Location-based services also showed double digit increases with maps, restaurants, and again, weather coming out as the big winners.
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
  • ...8 more annotations...
  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
James Hodgins

How Tasti D-Lite Has Raised the Bar for Social Media Success - 0 views

  • How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?
  • Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.
  • What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.
  • ...2 more annotations...
  • There are other fun things, like the guestbook. When I go to the Tasti D-Lite near my home in Nashville, I always peruse the comments,
  • In March, we launched a “Healthy Habits Search” campaign, in which we’re asking consumers to tell us their stories of what Tasti D-Lite means to them in their lives and in their health.
James Hodgins

5 Steps to Google Places Optimization Zen - 0 views

  • 1 - Claim or Create a Google Places Page
  • 2 - Verify Your Google Places Page
  • 3 - Optimize Your Places Page
  • ...5 more annotations...
  • Optimize your business’s title
  • Include keywords in your Places page description
  • Choose a few appropriate categories
  • Make your Places page as complete as possible
  • 4 – Google Places Rankings – Citations, Not Just Links
James Hodgins

6 Successful Foursquare Marketing Campaigns to Learn From - 0 views

  •  
    Some great examples of Foursquare campaigns. I really like the eye doctor giving away homemade hot sauce.
1 - 20 of 20
Showing 20 items per page