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James Hodgins

Why Chocolate Companies Are So Sweet on Social Media - 0 views

  • Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  
  • Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
  • Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
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    Some good ideas highlighted for small businesses and retail clients.
James Hodgins

Social Media Has Scorching Impact On Small Biz - Forbes.com - 0 views

  • Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.
  • although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses
  • 46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts
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  • 60% have reported a positive impact on their businesses shows [SMBs] are becoming increasingly receptive to the benefits.
  • The majority of small businesses--68%--use social media for networking, 63% tap these sites to attract new customers and 61% leverage social media to increase brand awareness
James Hodgins

4 Innovative Ways to Use Web Video for Small Business - 0 views

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    Cool ideas on how smaller and unconventional businesses are using video.
James Hodgins

Questions to Ask Before Starting in Social Media | Danny Brown - 1 views

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    Good basic questions to keep in mind anytime we talk with a client about social media.
James Hodgins

Social Media - Small Business Marketing: Social, Search Fastest-Growing Channels : Mark... - 0 views

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    Use of Various Business Solutions Usage of Social Media Accomplishments Using Social Media Awareness and Usage of Mobile Marketing
James Hodgins

Most Marketers Clueless About Social Media Conversations | Social Media Examiner - 0 views

  • he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)
  • A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.
  • About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.
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  • About half of the marketers surveyed expect their social/digital marketing expenditures will increase slightly while 23% see their expenditures greatly increasing.
  • Almost 40% of those surveyed said they are using a few ad-hoc tools and 30% said they are reporting regularly to management. In addition, almost 30% claim they have very little understanding of the social media conversations happening around their brand or those of their clients.
  • A little over half of those surveyed (57%) feel their brand (or client’s brand) is somewhat at risk and are taking action to fix the challenge. 13% said they know they need to better engage but haven’t taken action and 7% admitted there were major concerns, but didn’t know where to start to fix the issues. Lastly, about a quarter of the marketers claimed their brand (or those of their clients) was not at risk and they were fully engaged with their customers.
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    #1: How will marketing budgets change over next year? #2: How will social media budgets change over next year? #3: Do you monitor social media conversations? #4: Are you as engaged with customers as you should be?
James Hodgins

Where Are Social Media Marketers Seeing the Most Success? - 0 views

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    Most success with Message Boards, Online video, Blogging and Facebook. Also importance of SM tools to business has increased to 86%
James Hodgins

Wiley Cerilli: Social Media Marketing: 5 Restaurants That Get It - 0 views

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    Great examples of restaurants using social media
James Hodgins

12 Essential Facebook Stats [Data] - 0 views

  • 1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)
James Hodgins

43 Percent of U.S. Businesses Using Social Media to Win New Business - SocialTimes.com - 0 views

  • 43 percent of firms are successfully using social networking to win new customers, up eight percentage points from last year’s survey.
James Hodgins

5 Ways to Use Twitter to Connect With Local Customers | Social Media Examiner - 0 views

  • search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event
  • #1: Find Local People Using Tweets Near You
  • Search Twitter for your city name.
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  • #2: Find Local People With Your City Name in Their Profile
  • #3: Find Local People With Twitter Advanced Search
  • #4: Find Local People Using Twitter Grader
  • #5: Find Local People Using Twellowhood.
James Hodgins

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

  • Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.
  • 80% have increased slightly or substantially their use of social tools in the previous 12 months.  
  • Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.
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  • 95% of small business owners say they use Facebook for business; among them, 82% say their efforts are moderately (52%) or very (30%) effective.
  • 60% use Twitter; among them 33% say Twitter is moderately effective and 14% say it's very effective. 58% use LinkedIn; among them 35% say LinkedIn is moderately effective and 12% say it's very effective.
  • Just 45% of small business owners use video sharing (e.g., YouTube, Vimeo, Blip), but nearly three-quarters say such tools are moderately (46%) or very effective (27%).
James Hodgins

3 Strategies for Getting Found in a Mobile World - 0 views

  • By 2012, 20% of all search engine queries will be via a mobile device
  • 200 million Facebook users access the social network via their mobile
  • 1. Ensure a Mobile Optimized Website
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  • 2. Optimize for Mobile Search Marketing
  • So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view. 
  • in fact Google says 95% of mobile searches are for local products and services.
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
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  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
James Hodgins

12 Mind-Blowing Statistics Every Marketer Should Know - 0 views

  • 78% of Internet users conduct product research online.
  • In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds
  • 78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.
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  • 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
  • 200 Million Americans have registered on the FTC's "Do Not Call" list. That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
  • 91% of email users have unsubscribed from a company email they previously opted-in to.
  • 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
  • 57% of businesses have acquired a customer through their company blog.
  • 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
  • The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  • Companies that blog get 55% more web traffic.
James Hodgins

The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views