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Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  

Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.

Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.

Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.

although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses

46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts

he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)

A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.

About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.

1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)

43 percent of firms are successfully using social networking to win new customers, up eight percentage points from last year’s survey.

search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event

#1: Find Local People Using Tweets Near You

Search Twitter for your city name.

Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.

80% have increased slightly or substantially their use of social tools in the previous 12 months.  

Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.

By 2012, 20% of all search engine queries will be via a mobile device

200 million Facebook users access the social network via their mobile

1. Ensure a Mobile Optimized Website

Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again

65.7% of surveyed local merchants say they use Facebook for marketing.

ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).

78% of Internet users conduct product research online.

In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds

78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.