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James Hodgins

9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views

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    #1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
Tara Lennon

New Survey Suggest Home Buyers Are Using Social Media During Buying Process «... - 0 views

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    almost two-thirds of home buyers said they used other resources, beyond their agents, to identify potential homes, with five of the top six resources being on the Internet, including a real estate website (63 percent), the website of the agent's real estate firm (54 percent), and a search engine (39 percent).
James Hodgins

Study: Google Trumps Facebook (By A Lot) in First Stop for Online Purchases - 0 views

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    Top Two: Google and Retailer Site (combined almost two-thirds of all traffic) In my mind, this strengthens the argument for having strong content (including a blog) on your website. It will drive more traffic regularly to your site and be stronger on Google.
James Hodgins

3 Strategies for Getting Found in a Mobile World - 0 views

  • By 2012, 20% of all search engine queries will be via a mobile device
  • 200 million Facebook users access the social network via their mobile
  • 1. Ensure a Mobile Optimized Website
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  • 2. Optimize for Mobile Search Marketing
  • So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view. 
  • in fact Google says 95% of mobile searches are for local products and services.
James Hodgins

60% of Social Media Messages are Links to Published Content [Data] - 0 views

  • of all shares, 60% were of links to published content. Additionally, 36% of shares were of embedded content.
  • A measly 4%, which is made up of URLs for brands or corporate websites.
  • while email still leads the pack as the top sharing vehicle for content with 93% of internet users using it, it's not ahead in the race by much. Social networks trail slightly behind at 89%, and sharing through blogs is a close third at 82%.
James Hodgins

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

  • Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.
  • 80% have increased slightly or substantially their use of social tools in the previous 12 months.  
  • Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.
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  • 95% of small business owners say they use Facebook for business; among them, 82% say their efforts are moderately (52%) or very (30%) effective.
  • 60% use Twitter; among them 33% say Twitter is moderately effective and 14% say it's very effective. 58% use LinkedIn; among them 35% say LinkedIn is moderately effective and 12% say it's very effective.
  • Just 45% of small business owners use video sharing (e.g., YouTube, Vimeo, Blip), but nearly three-quarters say such tools are moderately (46%) or very effective (27%).
James Hodgins

The State of Mobile Web in #highered Survey Report | collegewebeditor.com - 0 views

  • 37% of the survey respondents provide a solution (mobile website, accessible website, native mobile device applications etc.) targeting and serving owners of mobile devices. They have implemented this solution within the last year in 68% of the cases. 57% of the survey respondents plan to implement a solution in the future, in less than a year in 69% of the cases.
  • 89% of the survey respondents identify current students as a target audience for the mobile solution. 86% of the survey respondents planning a solution will target prospective students. 76% of the survey respondents with an existing solution want to serve faculty and staff.
  • 81% of the existing or planned mobile solutions have the goal of supporting campus life by providing a calendar of events, bus schedules or maps among others. More than half of the surveyed institutions identify marketing and branding as a goal for their mobile web solution.
James Hodgins

Under 1 Percent of Web Visits Comes from Social Media - 0 views

    • James Hodgins
       
      I wonder how many businesses actively direct traffic back to their website with a strong call to action and incentive (even by saying what they can do/get there).
  • According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL. Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link.
  • ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.
Tara Lennon

Sterling Custom Homes Embraces Social Media | mRELEVANCE - 0 views

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    I like this one! Blogging is vital to drive interest and interaction, keeping those websites up at the top of the searches. The get that engagement and interaction is how to use social media to brand and market themselves with it.
James Hodgins

How Consumers Are Using Smartphones in Stores [STUDY] - 0 views

  • 52% used their smartphones to find a store location.48% used them to browse for products.40% compared prices with their smartphones.35% looked for discounts, deals, coupons or discount codes on their phones.34% checked product availability at retail stores or websites.
Tara Lennon

New Poll: Americans Say 'No Thanks' to Online Tracking - Advertising Age - Digital - 0 views

    • Tara Lennon
       
      Ads are what keep Google search, Yahoo! home pages, Facebook and many other websites free to users.  For that exchange, would you rather have a bunch of ads that contain no relevance whatsoever to you or see ads that are in line with items you are searching and reading about?  No brainer; logical payoff. 
James Hodgins

Ultimate Blogger's Guide to Search Engine Optimization | Social Media Examiner - 0 views

  • Use the right blogging platform.
  • WordPress. It’s powerful, easy to learn and has plenty of SEO plugins that increase your chances of topping the search engine results.
  • Own your domain.
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  • Be committed.
  • How to Improve Your On-Page Optimization
  • Brainstorm your keyword phrases.
  • Test your beliefs.
  • keyword analysis tools
  • Start blogging!
  • Start creating new blog posts of 300–700 words 2–3 times a week.
  • Start your post title with your best keywords.
  • Use your keyword phrase through the body of the post.
  • Link to appropriate pages on your website.
  • Keyword Questions: Struggling with blogger’s block? This tool from WordTracker returns popular search engine queries based on your keywords.
  • All In One SEO Pack
  • This plugin allows you to easily add unique meta-descriptions, meta-tags and titles to each post, improve the page title format and reduce the chances that the search engines will get confused by duplicate content on your blog.
  • Off-Page Optimization
  • There are a number of variables that affect how important each link is.
  • How Do You Get More Incoming Links?
  • create quality content that’s valuable to your audience.
  • Numbered lists:
  • How-to articles
  • Guest blog
James Hodgins

33% of Companies Have a Mobile Marketing Strategy [New Data] - 0 views

  • 1. 33% of companies have a mobile marketing strategy.
  • 2. 62% of marketers plan to have a mobile marketing strategy within the next 12 months.
  • 3. 82% of companies plan to increase mobile marketing investment over the next 12 months.
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  • 4. Mobile websites lead the pack for mobile marketing investment.
  • . The iPhone is the leading platform for mobile marketing strategy.
  • . Only 23% of marketers have advertised on mobile platforms.
  • 7. Social networking leads the pack of current and planned mobile marketing activities.
James Hodgins

12 Mind-Blowing Statistics Every Marketer Should Know - 0 views

  • 78% of Internet users conduct product research online.
  • In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds
  • 78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.
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  • 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
  • 200 Million Americans have registered on the FTC's "Do Not Call" list. That's 2/3 of the country's citizens. The other 1/3, I'm guessing, probably don't have a home phone anymore.
  • 91% of email users have unsubscribed from a company email they previously opted-in to.
  • 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
  • 57% of businesses have acquired a customer through their company blog.
  • 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
  • The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
  • Companies that blog get 55% more web traffic.
James Hodgins

State Of The Internet 2011 - 0 views

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    Incredible realtime infographic about everything on the web
James Hodgins

Almost Half of Moms 'Like' Your Brand on Their Own | Ad Age Stat - Advertising Age - 0 views

  • Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.
  • About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.
  • 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
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  • 62% say that a positive product experience is the biggest motivator for them to talk with others about a brand. 33% most wanted to share coupons with friends.
  • 29% report that email is still the top way that they want to hear from companies
James Hodgins

The CMO Site - Keith Dawson - Consumers Roll Out Welcome Mat for Brands on Social Media - 0 views

  • Shoppers who go online are willing to interact with retailers on social networks in order to find information on deals, contests, and products in general
  • 42 percent of online shoppers follow a retail brand via a social network
  • The average such shopper follows six retailers. Fifty-eight percent are looking for news on deals, 49 percent want information on products, and 39 percent are after details of events and contests.
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  • 56 percent of Facebook users and 67 percent of Twitter users visited a retailer's Website prompted by a post or tweet. Interestingly, while the number who follow retailers' blogs is far lower than the populations using Facebook and Twitter, blog followers click through, research products, and comment on brands at a far higher rate than do the users of the major social networks.
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