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1. Microsoft Tag is the leading technology used for mobile barcodes.

U.S. tops growth in mobile barcode adoption.

Print materials lead the way for QR code placement.

While 89.7 percent of the U.S. population aged 18 to 64 have mobile phones, only 49.1 percent are using their phones to shop.

What really surprised me is how low “looking for coupons” fell in the activity hierarchy.  So many surveys preach that people use mobile for deals, deals, deals, but it looks like solid information is more important.

51% of shoppers are more likely to buy from a mobile-specific site but only 4.8% of retailers have them.

“connecting to other people I know or could meet” was the primary reason for using a geolocation service. 41% of the people chose that answer with the next highest (21%) going with “Finding a place liked by people I trust.” Getting discounts and winning virtual prizes rated very low on the scale.

the biggest reason they aren’t using them — privacy concerns.

Of those surveyed, nearly half of the respondents said they use Facebook Places.

Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.

Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).

Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).

52% used their smartphones to find a store location.48% used them to browse for products.40% compared prices with their smartphones.35% looked for discounts, deals, coupons or discount codes on their phones.34% checked product availability at retail stores or websites.

Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again

65.7% of surveyed local merchants say they use Facebook for marketing.

ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).

How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?

Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.

What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.

Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.

About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)