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James Hodgins

HOW TO: Design & Program a Facebook Landing Page for Your Business - 0 views

mashable.com/...design-facebook-landing-page

facebook Design program how_to

shared by James Hodgins on 04 Feb 11 - No Cached
  • James Hodgins on 04 Feb 11
     
    MUST READ!
James Hodgins

HOW TO: Use QR Codes for Event Marketing - 0 views

mashable.com/...qr-code-event-marketing

mobile barcodes strategy examples how_to

shared by James Hodgins on 22 Feb 11 - No Cached
  • James Hodgins on 22 Feb 11
     
    Great list of strategies for using QR Codes.
James Hodgins

9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views

www.socialmediaexaminer.com/ebsite-into-a-social-media-hub

socialmedia web how_to strategy blog video barcodes

shared by James Hodgins on 11 Mar 11 - No Cached
  • James Hodgins on 11 Mar 11
     
    #1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
James Hodgins

Top 5 Mistakes to Avoid on Your Company Blog - 0 views

mashable.com/...company-blog-mistake

blog examples how_to strategy

shared by James Hodgins on 22 Mar 11 - No Cached
  • James Hodgins on 22 Mar 11
     
    Great strategy and things to think about for any business blog
James Hodgins

Ultimate Blogger's Guide to Search Engine Optimization | Social Media Examiner - 0 views

www.socialmediaexaminer.com/-to-search-engine-optimization

SEO blog how_to strategy content inbound

shared by James Hodgins on 08 Jun 11 - No Cached
  • Use the right blogging platform.
  • WordPress. It’s powerful, easy to learn and has plenty of SEO plugins that increase your chances of topping the search engine results.
  • Own your domain.
  • ...20 more annotations...
  • Be committed.
  • How to Improve Your On-Page Optimization
  • Brainstorm your keyword phrases.
  • Test your beliefs.
  • keyword analysis tools
  • Start blogging!
  • Start creating new blog posts of 300–700 words 2–3 times a week.
  • Start your post title with your best keywords.
  • Use your keyword phrase through the body of the post.
  • Link to appropriate pages on your website.
  • Keyword Questions: Struggling with blogger’s block? This tool from WordTracker returns popular search engine queries based on your keywords.
  • All In One SEO Pack
  • This plugin allows you to easily add unique meta-descriptions, meta-tags and titles to each post, improve the page title format and reduce the chances that the search engines will get confused by duplicate content on your blog.
  • Off-Page Optimization
  • There are a number of variables that affect how important each link is.
  • How Do You Get More Incoming Links?
  • create quality content that’s valuable to your audience.
  • Numbered lists:
  • How-to articles
  • Guest blog
James Hodgins

10 Proven Strategies for Greater Likeability on Facebook - 0 views

mashable.com/...facebook-marketing-strategies

facebook socialmedia strategy how_to examples

shared by James Hodgins on 11 May 11 - No Cached
  • . Never Stop Listening
  • 1. Never Stop Listening
  • Listening is 50% of communication
  • ...15 more annotations...
  • 2. Leverage Facebook’s EdgeRank Formula
  • use photos and videos, keep the text short and drive as many Likes and comments as possible.
  • 3. Improvise Your Engagement
  • Social media marketing is more like improv comedy — a back-and-forth between performers and audience, different every time yet totally effective at a fraction of the cost, when done right.
  • 4. Respond Quickly to Negative Comments
  • “I’m sorry” are the two most powerful words for brands in social media.
  • 5. Respond to Positive Comments, Too
  • “Thank you” are the other two most powerful words for brands in social media.
  • 6. Be Authentic and Transparent
  • Share insights from real people, behind-the-scenes footage, and your brand’s personality.
  • 7. Provide Value (for Free!)
  • 8. Share and Inspire Stories
  • 9. Consistently Deliver Surprise and Delight
  • 10. Don’t Sell
  • But there’s a huge difference between using social networks to aggressively sell versus making it easy for consumers to buy.
James Hodgins

6 Tips to Enhance Your Facebook Page With Photos | Social Media Examiner - 0 views

www.socialmediaexaminer.com/your-facebook-page-with-photos

media photos facebook how_to

shared by James Hodgins on 18 May 11 - No Cached
  • #1: It’s Not Personal, It’s Business
  • They certainly don’t need to be formal (in fact, usually they shouldn’t be) but they should always be professional.
  • #2: Make Sure Your Photos Represent Your Brand Well
  • ...9 more annotations...
  • showcase your organization.
  • #3: Post Shareable Photos
  • Try to think of content that is likely to be interesting and worthwhile in some way.
  • post photos of events that involve other organizations.
  • #4: If You’re Local, Show It Off
  • show members of your organization interacting with your city in some meaningful way.
  • #5: Show Off a More Personal Side of Your Organization
  • Show something a little less formal to humanize your organization and show the personalities of the people who work there.
  • #6: Add New Photos Often
James Hodgins

Why Brands Should Turn 'Likes' Into 'Loyalty' | DigitalNext: A Blog on Emerging Media a... - 0 views

adage.com/...227609

socialmedia stats facebook strategy how_to examples

shared by James Hodgins on 18 May 11 - No Cached
  • James Hodgins on 18 May 11
     
    Chart on Facebook Wall Post Engagement Metrics Discounts are a tool, not a strategy
James Hodgins

How to Build Your Twitter Tribe | Social Media Examiner - 0 views

www.socialmediaexaminer.com/ow-to-build-your-twitter-tribe

twitter strategy how_to socialmedia

shared by James Hodgins on 05 May 11 - No Cached
  • A fundamental question when creating your own tribe is to ask yourself, “Whom can I help on Twitter?”
  • TweetDeck’s Directory
  • WeFollow,
  • ...5 more annotations...
  • Include the person’s username when retweeting their tweet
  • Reply in a timely manner
  • Thank others for retweeting your tweets.
  • think of tweets like small blog posts.
  • Another big timesaver for me is Twitter Lists.
James Hodgins

5 Ways to Use Twitter to Connect With Local Customers | Social Media Examiner - 0 views

www.socialmediaexaminer.com/o-connect-with-local-customers

twitter how_to strategy location small_business

shared by James Hodgins on 09 May 11 - No Cached
  • search for: City name Neighborhood or community name Local landmarks Local businesses Event venues, museums and public locations Local fairs, parades and community events Hashtag identifiers for a local community or event
  • #1: Find Local People Using Tweets Near You
  • Search Twitter for your city name.
  • ...4 more annotations...
  • #2: Find Local People With Your City Name in Their Profile
  • #3: Find Local People With Twitter Advanced Search
  • #4: Find Local People Using Twitter Grader
  • #5: Find Local People Using Twellowhood.
James Hodgins

3 Types Of Facebook Image Ads That Work - 0 views

searchengineland.com/book-image-ads-that-work-80162

facebook ads images how_to stats

shared by James Hodgins on 13 Jun 11 - No Cached
  • Lower your impression share so ads appear less often.
  • Ads with a purpose or a clever hook work better than ads with no purpose.
  • Experts suggest 7 to 10 images per campaign.
  • ...7 more annotations...
  • You’re doing well if you see conversions in the 0.4% to 0.5% range.
  • Happy Women
  • Women who look overjoyed, free and are looking directly at the camera convert best.
  • Colorful Logos
  • Recently, experts say logos have been converting better
  • Headshots
  • In general, happy pictures where people are looking directly at the camera work best.
James Hodgins

9 Companies Doing Social Media Right and Why | Social Media Examiner - 0 views

www.socialmediaexaminer.com/ing-social-media-right-and-why

socialmedia examples strategy how_to realty retail restaurant facebook

shared by James Hodgins on 12 Apr 11 - No Cached
  • #1: Martell Home Builders
  • Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.
  • #2: Zappos
  • ...17 more annotations...
  • Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they’ll engage with you and come back for more.
  • #3: Giantnerd
  • Since adding the Like button, their average order has increased by 50%!
  • With WikiNerdia, potential customers can also ask product questions and the nerd community comes on board to answer the questions.
  • #5: Convince & Convert
  • #4: Ford Motor Company
  • Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.
  • Let your customers be your salesforce. Think of multiple opportunities for your customers to tell others about you. Social sharing buttons, exclusive social communities and real-time engagement opportunities are all great ways to turn your existing customers into word-of-mouth advocates.
  • Give your readers every opportunity to share your content with their networks.
  • #6: Cree
  • Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done by infusing the hot buttons of bad lighting in the workplace and people’s passion for environmentally friendly products. Find your cause and use it in your messages and share it on your channels.
  • #7: Emmy’s Closet
  • hey’ve also included social share buttons so fans can share their favorite items on their Facebook profile with their friends and their friends can then click through and buy products via Etsy as well. The share buttons create a viral buying experience.
  • #8: San Chez Bistro
  • San Chez encourages their patrons to use Twitter to reserve a seat at their restaurant.
  • #9: Cranium
  • Create experiences on your social channels. How can you tailor your programs or product experiences to get your fans engaged and interested?
James Hodgins

How to Use Geolocation in Your Marketing Initiatives | Social Media Examiner - 0 views

www.socialmediaexaminer.com/-in-your-marketing-initiatives

location stats examples how_to strategy mobile

shared by James Hodgins on 14 Apr 11 - No Cached
  • Social Engagement: By far, the most important motivation for consumers is the social component of location. 41% said the reason they checked in was to “connect with people I know or could meet” and another 21% said they were trying to “find a place liked by people they trust.”
James Hodgins

HOW TO: Improve Engagement on Your Brand's Facebook Page [STATS] - 0 views

mashable.com/...facebook-engagement-data

facebook stats how_to examples strategy retail hospitality healthcare auto engagement restaurant

shared by James Hodgins on 06 Apr 11 - No Cached
  • Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST).
  • Thursday and Friday have 18% more engagement than other days of the week
  • Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.
  • ...1 more annotation...
  • Posts with 80 characters or less — the length of a short tweet — garnered 27% more engagement than posts that were more than 80 characters.
James Hodgins

How To Use YouTube For eCommerce - 0 views

blog.hubspot.com/...Use-YouTube-For-eCommerce.aspx

video how_to retail strategy youtube

shared by James Hodgins on 20 Apr 11 - No Cached
  • For many educational tasks it is simply easier for you to show someone how to do something rather than to write it all down, edit it, and illustrate it in a written format.
  • simply take the top 5 or 10 most frequently asked questions in your business and start there.
  • make a video to enhance your current customer experience and they will bring you new customers. Moreover, the tone of the content will not be “salesy”, because you already sold them.
  • ...2 more annotations...
  • Use YouTube annotations to “gently” let user know that you sell the product(s) in the video.
  • Even try watching the cheesy TV shopping channels to see how they frame benefits of a product. You may notice that they often spotlight customer testimonials with unique ways they used a product or service.
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