The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views
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"Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations.""Fifty-seven percent of companies using blogs reported that they acquired customers from leads generated directly from their blog," according to the report. Blogs were reported as being written daily by 10 percent of respondents, 61 percent weekly, and 29 percent monthly or less often.
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From 2009 to 2011, the percentage of businesses with a blog grew from 48% to 65%."
"Eighty-five percent of businesses rated their company blogs as 'useful, important or critical,' and a whopping 27% rated their company blog as 'critical' to their business."
Blogs, social media, and organic search (SEO) receive top billing in the report as the least expensive lead-generation categories.
"Marketers are allocating more of their lead generation budgets to social media and company blogs (9% in 2009 to 17% in 2011)."
the smallest companies (1 to 5 employees) are spending even more of their lead-generation marketing budgets on inbound marketing, with 49 percent allocated. Medium to large businesses plan to spend 36 percent.
Why Chocolate Companies Are So Sweet on Social Media - 0 views
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Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.
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Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
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Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
3 Types Of Facebook Image Ads That Work - 0 views
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Lower your impression share so ads appear less often.
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Ads with a purpose or a clever hook work better than ads with no purpose.
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Experts suggest 7 to 10 images per campaign.
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You’re doing well if you see conversions in the 0.4% to 0.5% range.
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Happy Women
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Women who look overjoyed, free and are looking directly at the camera convert best.
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Colorful Logos
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Recently, experts say logos have been converting better
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Headshots
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In general, happy pictures where people are looking directly at the camera work best.
QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views
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Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
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There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
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The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
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the use of QR codes
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resulted in the most-successful sweepstakes campaign it's run. More than 20% of the 25,000 entries it received during a four-week period came directly from QR code scans.
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Best Buy has also created a "Live Mobile Scan Map" at bbyscan.com/map which tracks the items scanned in stores across the country.
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Mr. Knisely said the company has even been experimenting with QR codes as a polling tool. A sign hanging in Best Buy headquarters asks employees to scan a code corresponding with how they're feeling. One code is positioned inside an image of a thumbs up, the other a thumbs down. When the code is scanned, employees see how many others are in a good or bad mood. Mr. Knisely says that sort of tool could be used to ask customers about their experience in the store.
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Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
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