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he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)

A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.

About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.

90% of Marketers indicated that social media is important for their business. 2. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media. 3. 58% of marketers use social media for 6 hours or more each week. 4. 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. 5. 70% of marketers want to learn more about Facebook. 6. 69% of marketers want to learn more about blogging. 7. The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers.

Only 28% of businesses are outsourcing some portion of their social media marketing.9. 32% of the surveyed marketers said they have less than one year of experience with social media.

B2C companies were more likely (50%) than B2B (42%) to increase their use of online ads.

Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.

88% of all marketers found social media helps get them increased exposure. Additionally, 72% of those surveyed saw increased traffic and subscriptions as a result of social media.

Small business owners were more likely than all other groups (89.2% reporting benefits) to see increased exposure.

According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL. Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link.

ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.

When an alum announces on Twitter that he or she just landed an exciting new job, his alma mater’s social media manager might reach out with a quick, congratulatory tweet. But what happens after that? Does the social media manager alert the school’s career center that the alum has a new job and might be in a position to mentor current students (or even hire them)? Does the social media manager relay to the fundraising/development office that the newly successful alum might now have the financial resources to give money?Imagine another scenario: A high school freshman asks a question on a university’s Facebook Page about an academic program, indicating that he or she can’t wait to apply for admission in three years. Does the school’s social media manager simply answer the question and offer a friendly, “We’d love to have you!” or does he or she alert the admissions office that a particularly enthusiastic high school freshman has made an inquiry via Facebook?

Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.

although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses

46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts

over 90 percent of college faculty use social media in the workplace, while other industries are 47 percent of employees use social media. In the classroom, 80 percent of respondents report using social media for some aspect of their course. Of those, nearly two-thirds use social media within their class session, and 30 percent post content for students to view outside of class. Another interesting figure from the survey is that more than 40 percent of faculty say they require students to read or view social media as part of a course assignment, and 20 percent assign students to comment or post to social media sites.

#1: Martell Home Builders

Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.

#2: Zappos

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Klout

Share of Voice

ocial media is not just popular among the younger generation. The use of social media among older faculty (those teaching more than 20 years) is only slightly lower than that of young educators. •Some colleges are now accepting a one minute long YouTube video as a substitute for the traditional college essay. •61% of educators say they have a Facebook account and 12% of them say they use it to communicate with students. •40% of educators report having a YouTube account and 21% of them report using it to communicate with students. •18% of educators say they have a Twitter account, however that is on the rise. •46% of educators play social videos and podcasts as educational supplements to their lectures. •Skype has created opportunities for foreign language students to connect with a native speaker to help further develop their language skills. •Social media has created a new form of communication between students and faculty.

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.