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James Hodgins

YouTube: Two Days' Worth of Video Uploaded Every Minute - 0 views

  • More than 48 hours of video are uploaded to YouTube every minute.
  • 37% increase in video uploaded per minute in the past six months and a 100% increase from last year.
  • 3 billion views in one day — a 50% increase compared to last year
James Hodgins

More Than 700 Billion YouTube Videos Were Viewed in 2010 [STATS] - 0 views

  • uploaded more than 13 million hours of video content to its servers in the last 12 months, resulting in more than 700 billion YouTube video views
  • uploaded 850,000 minutes of video and watched 1.9 billion videos per day in the past year
James Hodgins

How To Use YouTube For eCommerce - 0 views

  • For many educational tasks it is simply easier for you to show someone how to do something rather than to write it all down, edit it, and illustrate it in a written format.
  • simply take the top 5 or 10 most frequently asked questions in your business and start there.
  • make a video to enhance your current customer experience and they will bring you new customers. Moreover, the tone of the content will not be “salesy”, because you already sold them.
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  • Use YouTube annotations to “gently” let user know that you sell the product(s) in the video.
  • Even try watching the cheesy TV shopping channels to see how they frame benefits of a product. You may notice that they often spotlight customer testimonials with unique ways they used a product or service.
James Hodgins

How Social Media is Changing Education [INFOGRAPHIC] - 0 views

  • ocial media is not just popular among the younger generation. The use of social media among older faculty (those teaching more than 20 years) is only slightly lower than that of young educators. •Some colleges are now accepting a one minute long YouTube video as a substitute for the traditional college essay. •61% of educators say they have a Facebook account and 12% of them say they use it to communicate with students. •40% of educators report having a YouTube account and 21% of them report using it to communicate with students. •18% of educators say they have a Twitter account, however that is on the rise. •46% of educators play social videos and podcasts as educational supplements to their lectures. •Skype has created opportunities for foreign language students to connect with a native speaker to help further develop their language skills. •Social media has created a new form of communication between students and faculty.
James Hodgins

QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views

  • Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
  • There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
  • The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
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  • the use of QR codes
  • resulted in the most-successful sweepstakes campaign it's run. More than 20% of the 25,000 entries it received during a four-week period came directly from QR code scans.
  • Best Buy has also created a "Live Mobile Scan Map" at bbyscan.com/map which tracks the items scanned in stores across the country.
  • Mr. Knisely said the company has even been experimenting with QR codes as a polling tool. A sign hanging in Best Buy headquarters asks employees to scan a code corresponding with how they're feeling. One code is positioned inside an image of a thumbs up, the other a thumbs down. When the code is scanned, employees see how many others are in a good or bad mood. Mr. Knisely says that sort of tool could be used to ask customers about their experience in the store.
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    Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
James Hodgins

Pharma and Healthcare Social Media Wiki | Dose of Digital - 1 views

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    1 Brand Sponsored Patient Communities 2 Patient Communities (Non-Brand Controlled) 3 Healthcare Professional Communities 4 Facebook 5 YouTube 6 Twitter (Pharma & Healthcare Companies) 7 Blogs (Pharma & Healthcare Companies) 8 MySpace 9 Miscellaneous 10 Wikis 11 Non-English Based Programs 12 Blogs (Patients and Caregivers) 13 Blogs (Industry Observers) 14 Twitter (Industry Observers) 15 Marketing Professional Communities 16 Additional Resources
James Hodgins

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

  • Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.
  • 80% have increased slightly or substantially their use of social tools in the previous 12 months.  
  • Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.
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  • 95% of small business owners say they use Facebook for business; among them, 82% say their efforts are moderately (52%) or very (30%) effective.
  • 60% use Twitter; among them 33% say Twitter is moderately effective and 14% say it's very effective. 58% use LinkedIn; among them 35% say LinkedIn is moderately effective and 12% say it's very effective.
  • Just 45% of small business owners use video sharing (e.g., YouTube, Vimeo, Blip), but nearly three-quarters say such tools are moderately (46%) or very effective (27%).
James Hodgins

Social Media Important to 90% of Marketers [New Data] - 0 views

  • 90% of Marketers indicated that social media is important for their business. 2. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media. 3. 58% of marketers use social media for 6 hours or more each week. 4. 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. 5. 70% of marketers want to learn more about Facebook. 6. 69% of marketers want to learn more about blogging. 7. The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers.
  • Only 28% of businesses are outsourcing some portion of their social media marketing.9. 32% of the surveyed marketers said they have less than one year of experience with social media.
  • B2C companies were more likely (50%) than B2B (42%) to increase their use of online ads.
James Hodgins

4 Innovative Ways to Use Web Video for Small Business - 0 views

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    Cool ideas on how smaller and unconventional businesses are using video.
James Hodgins

Small Businesses Benefit Most From Social Media, Study Reveals | Social Media Examiner - 0 views

  • Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.
  • 88% of all marketers found social media helps get them increased exposure. Additionally, 72% of those surveyed saw increased traffic and subscriptions as a result of social media.
  • Small business owners were more likely than all other groups (89.2% reporting benefits) to see increased exposure.
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  • 75% of those spending as little as 6 hours per week on social media marketing saw increased traffic.
  • those who commit at least 6 hours per week will see significant rewards f
  • Only 28% of all marketers outsource any part of their social media marketing. Even though this is a 100% increase over 2010, marketers are still not sure how and when to outsource their social media.
  • 50% of the marketers have less than 1 year of experience
James Hodgins

http://www.case.org/Documents/AboutCASE/Newsroom/CASE-2011-Social-Media-Survey-Findings... - 0 views

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    Great report with lots of good information.
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