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ocial media is not just popular among the younger generation. The use of social media among older faculty (those teaching more than 20 years) is only slightly lower than that of young educators. •Some colleges are now accepting a one minute long YouTube video as a substitute for the traditional college essay. •61% of educators say they have a Facebook account and 12% of them say they use it to communicate with students. •40% of educators report having a YouTube account and 21% of them report using it to communicate with students. •18% of educators say they have a Twitter account, however that is on the rise. •46% of educators play social videos and podcasts as educational supplements to their lectures. •Skype has created opportunities for foreign language students to connect with a native speaker to help further develop their language skills. •Social media has created a new form of communication between students and faculty.

Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.

There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.

The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.

37% of the survey respondents provide a solution (mobile website, accessible website, native mobile device applications etc.) targeting and serving owners of mobile devices. They have implemented this solution within the last year in 68% of the cases. 57% of the survey respondents plan to implement a solution in the future, in less than a year in 69% of the cases.

89% of the survey respondents identify current students as a target audience for the mobile solution. 86% of the survey respondents planning a solution will target prospective students. 76% of the survey respondents with an existing solution want to serve faculty and staff.

81% of the existing or planned mobile solutions have the goal of supporting campus life by providing a calendar of events, bus schedules or maps among others. More than half of the surveyed institutions identify marketing and branding as a goal for their mobile web solution.

over 90 percent of college faculty use social media in the workplace, while other industries are 47 percent of employees use social media. In the classroom, 80 percent of respondents report using social media for some aspect of their course. Of those, nearly two-thirds use social media within their class session, and 30 percent post content for students to view outside of class. Another interesting figure from the survey is that more than 40 percent of faculty say they require students to read or view social media as part of a course assignment, and 20 percent assign students to comment or post to social media sites.

For many educational tasks it is simply easier for you to show someone how to do something rather than to write it all down, edit it, and illustrate it in a written format.

simply take the top 5 or 10 most frequently asked questions in your business and start there.

make a video to enhance your current customer experience and they will bring you new customers. Moreover, the tone of the content will not be “salesy”, because you already sold them.

When an alum announces on Twitter that he or she just landed an exciting new job, his alma mater’s social media manager might reach out with a quick, congratulatory tweet. But what happens after that? Does the social media manager alert the school’s career center that the alum has a new job and might be in a position to mentor current students (or even hire them)? Does the social media manager relay to the fundraising/development office that the newly successful alum might now have the financial resources to give money?Imagine another scenario: A high school freshman asks a question on a university’s Facebook Page about an academic program, indicating that he or she can’t wait to apply for admission in three years. Does the school’s social media manager simply answer the question and offer a friendly, “We’d love to have you!” or does he or she alert the admissions office that a particularly enthusiastic high school freshman has made an inquiry via Facebook?