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Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes | DigitalNext: A B... - 0 views

adage.com/...227920

text mobile stats smartphone

shared by James Hodgins on 06 Jun 11 - No Cached

precisely measurable ROI statistics including consumer participation per the dollar spent.
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easy for consumers to use and understand.
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Texting is mainstream.
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...3 more annotations...
90% of mobile subscribers have an internet-ready phone.
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text message use continues to grow while mobile phone calls (remember them) have been relatively static for the past five years.
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Text messaging is the key communication tool of the modern era," said Neil Strother, practice director at ABI Research in Oyster Bay, NY. "It is a great place for marketers to communicate with consumers."
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The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views

www.thecmosite.com/author.asp

socialmedia strategy stats inbound small_business blog

shared by James Hodgins on 11 Apr 11 - No Cached

					MOBILE




HOME BLOGS VIDEO RESEARCH MESSAGE BOARDS \| JOIN LOGIN ABOUT
... Cancel "Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations." ... Cancel "Fifty-seven percent of companies using blogs reported that they acquired customers from leads generated directly from their blog," according to the report. Blogs were reported as being written daily by 10 percent of respondents, 61 percent weekly, and 29 percent monthly or less often. ... Cancel ...5 more annotations... From 2009 to 2011, the percentage of businesses with a blog grew from 48% to 65%." ... Cancel "Eighty-five percent of businesses rated their company blogs as 'useful, important or critical,' and a whopping 27% rated their company blog as 'critical' to their business." ... Cancel Blogs, social media, and organic search (SEO) receive top billing in the report as the least expensive lead-generation categories. ... Cancel "Marketers are allocating more of their lead generation budgets to social media and company blogs (9% in 2009 to 17% in 2011)." ... Cancel the smallest companies (1 to 5 employees) are spending even more of their lead-generation marketing budgets on inbound marketing, with 49 percent allocated. Medium to large businesses plan to spend 36 percent. ... Cancel ... Cancel Twitter Works, but Is It Working for Your Brand? - Marketing with Meaning - 0 views www.marketingwithmeaning.com/...t-is-it-working-for-your-brand twitter strategy examples shared by James Hodgins on 04 May 11 - No Cached 6 Rules of Humanizing Your Brand Be human and humble (this should come naturally). Follow the 80% (value add content)/20% (marketing) rule. Establish Twitter-specific objectives, strategy, and measurement, and optimize. Seek out your advocates and follow them first; don’t make them find you. Interact with customers, like you would with a friend in a coffee shop. Be relevant to their interests, be available to address their needs, and embrace negative comments as opportunities. ... Cancel It’s an opportunity to peek behind the curtain of a company ... Cancel as opposed to Facebook’s walled garden. Twitter is about the conversation, in real time. On Facebook, conversations are fragmented over time based on when you access and check the posts within your social circle. ... Cancel ...3 more annotations... Twitter is publi ... Cancel In short, being on Twitter badly is worse than not being on Twitter. ... Cancel “It isn’t about who follows you; it’s about who you follow.” ... Cancel ... Cancel 10 Proven Strategies for Greater Likeability on Facebook - 0 views mashable.com/...facebook-marketing-strategies facebook socialmedia strategy how_to examples shared by James Hodgins on 11 May 11 - No Cached . Never Stop Listening ... Cancel 1. Never Stop Listening ... Cancel Listening is 50% of communication ... Cancel ...15 more annotations... 2. Leverage Facebook’s EdgeRank Formula ... Cancel use photos and videos, keep the text short and drive as many Likes and comments as possible. ... Cancel 3. Improvise Your Engagement ... Cancel Social media marketing is more like improv comedy — a back-and-forth between performers and audience, different every time yet totally effective at a fraction of the cost, when done right. ... Cancel 4. Respond Quickly to Negative Comments ... Cancel “I’m sorry” are the two most powerful words for brands in social media. ... Cancel 5. Respond to Positive Comments, Too ... Cancel “Thank you” are the other two most powerful words for brands in social media. ... Cancel 6. Be Authentic and Transparent ... Cancel Share insights from real people, behind-the-scenes footage, and your brand’s personality. ... Cancel 7. Provide Value (for Free!) ... Cancel 8. Share and Inspire Stories ... Cancel 9. Consistently Deliver Surprise and Delight ... Cancel 10. Don’t Sell ... Cancel But there’s a huge difference between using social networks to aggressively sell versus making it easy for consumers to buy. ... Cancel ... Cancel 1 - 4 of 4 Showing 20▼ items per page 20 50 100 Related searches Search text matching in title, tags, annotations and url of group items » Search in Google » ©2025 Diigo, Inc. About Pricing & Plans Terms of Service Privacy Policy Blog Twitter Contact Us

Group items tagged

Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes | DigitalNext: A B... - 0 views

The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views

Twitter Works, but Is It Working for Your Brand? - Marketing with Meaning - 0 views

10 Proven Strategies for Greater Likeability on Facebook - 0 views

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