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Nearly 9 in 10 Americans have internet access.

More than half of Americans ages 12+ have a profile on one or more social networking sites.

Social networking use is growing most in the 35-44 age demographic.

U.S. consumers also now spend an average of four hours and 20 minutes per month watching video on the web, a full hour and 10 minutes above what they spent in Q1 2010.

those who watch the least amount of traditional TV — particularly those in the 18 to 34 age demographic — are watching more online video.

adults ages 35 to 49 comprised the largest segment (27%) of the Internet video audience. Meanwhile, 25 to 34-year-olds accounted for the highest percentage (30%) of mobile video viewership.

Overall, 59% of adult Facebook users had “liked” a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise.

Typically, social media users report connecting with brands to get deals and discounts, as well as information about products and special offers.

affluent social media users tended to follow brands because of a preexisting affinity for them, and a desire to be kept informed.