Group items tagged

1. 33% of companies have a mobile marketing strategy.

2. 62% of marketers plan to have a mobile marketing strategy within the next 12 months.

3. 82% of companies plan to increase mobile marketing investment over the next 12 months.

. Never Stop Listening

1. Never Stop Listening

Listening is 50% of communication

C.O.R.E., which stands for customize, optimize, respond and empower -- a proprietary mission and framework.

"'R' is really that the interactive marketing organization needs to be actually responsive to address consumers' concerns in real time with people and technology," she said. "And it goes beyond customer service at this point. It's about the brand promise. If they like the spokesperson in your campaign, why can't they talk to them [just like the Man Your Man Could Smell Like in the Old Spice ads]?" Finally, she said, "'E' is the empower part for the interactive marketing team: Allow them to test new things."

Want to accumulate as many followers as possible? Then tweet a lot

But if your goal is to drive more traffic to your site, you should show a little more restraint;

It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.

By 2012, 20% of all search engine queries will be via a mobile device

200 million Facebook users access the social network via their mobile

1. Ensure a Mobile Optimized Website

6 Rules of Humanizing Your Brand Be human and humble (this should come naturally). Follow the 80% (value add content)/20% (marketing) rule. Establish Twitter-specific objectives, strategy, and measurement, and optimize. Seek out your advocates and follow them first; don’t make them find you. Interact with customers, like you would with a friend in a coffee shop. Be relevant to their interests, be available to address their needs, and embrace negative comments as opportunities.

It’s an opportunity to peek behind the curtain of a company

as opposed to Facebook’s walled garden. Twitter is about the conversation, in real time. On Facebook, conversations are fragmented over time based on when you access and check the posts within your social circle.

There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.

Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  

Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.

Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.

84 have corporate-run Facebook pages

Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).

only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.

Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.

There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.

The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.