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James Hodgins

Foursquare's Rise to 6 Million Users [INFOGRAPHIC] - 1 views

mashable.com/...ursquare-6-million-infographic

location mobile stats infographic

shared by James Hodgins on 24 Jan 11 - No Cached
  • 381,576,30 checkins were made in 2010. A checkin has been made in every single country in the world, plus space. North Korea was the last country to check in. The Rally to Restore Sanity on October 30 was the biggest event of the year, with 30,525 checkins made in Washington, D.C. that day. Food venues were the most popular checkin category in 2010; campuses were the least. MTV, Bravo, the History Channel, Zagat and VH1 were the most popular brand pages.
James Hodgins

The Art of the Checkin: From Location to Content to Brand - 3 views

mashable.com/...art-of-checkin

location mobile stats strategy

shared by James Hodgins on 04 Jan 11 - No Cached
  • There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
  • James Hodgins on 04 Jan 11
     
    There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
  • Tara Lennon on 05 Jan 11
     
    "Serendipity" covers so many motives! I've begun to even analyze why NOT to check-in... do you really want people to know where you are and what you're doing all the time? Why not? Anti-social behavior, guilt, shame, embarrassment, secrecy, etc. come to mind. Will location checkin get specific to notifiy certain friends on your list but not all? Can you do that already?
James Hodgins

Why Mobile Users Aren't Checking In [INFOGRAPHIC] - 0 views

mashable.com/...social-location-apps-study

location mobile stats restaurant facebook

shared by James Hodgins on 05 May 11 - No Cached
  • Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population
  • 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
  • Ninety percent of respondents actively using checkin applications indicated they use Facebook Places
  • ...3 more annotations...
  • More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%)
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%)
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