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James Hodgins

7 Key Mobile Barcode Stats for Marketers [New Data] - 0 views

blog.hubspot.com/...ts-for-Marketers-New-Data.aspx

mobile barcodes stats coupon

shared by James Hodgins on 05 May 11 - No Cached
  • 1. Microsoft Tag is the leading technology used for mobile barcodes.
  • U.S. tops growth in mobile barcode adoption.
  • Print materials lead the way for QR code placement.
  • ...4 more annotations...
  • Andriod users have used mobile barcodes 9% more than iPhone users.
  • Deals and additional information are the top uses for mobile barcodes.
  • Mobile barcodes are low on the list for ways consumers want to receive coupons.
  • 64% of mobile barcode users are women.
James Hodgins

HOW TO: Use QR Codes for Event Marketing - 0 views

mashable.com/...qr-code-event-marketing

mobile barcodes strategy examples how_to

shared by James Hodgins on 22 Feb 11 - No Cached
  • James Hodgins on 22 Feb 11
     
    Great list of strategies for using QR Codes.
James Hodgins

QR Codes Gaining Prominence Thanks to Few Big Players | Digital - Advertising Age - 0 views

adage.com/...149474

barcodes mobile examples strategy stats

shared by James Hodgins on 21 Mar 11 - No Cached
  • Macy's is behind the most visible QR-education effort, with a 30-second spot now running nationally. The spot, which was cut down from a demo posted to Facebook, YouTube and Macy's own site, shows shoppers how to use the codes and explains what they'll get access to when they scan one with their phone.
  • There are abundant in-store signs and employees are armed with more than 100,000 lanyards containing instructions on how to use the codes.
  • The Backstage Pass videos have attracted anywhere from a few hundred to a few thousand views on YouTube, with a video featuring Kelly Osbourne grabbing just shy of 3,500 views; the video demo of QR codes has snared 2,200 views.
  • ...4 more annotations...
  • the use of QR codes
  • resulted in the most-successful sweepstakes campaign it's run. More than 20% of the 25,000 entries it received during a four-week period came directly from QR code scans.
  • Best Buy has also created a "Live Mobile Scan Map" at bbyscan.com/map which tracks the items scanned in stores across the country.
  • Mr. Knisely said the company has even been experimenting with QR codes as a polling tool. A sign hanging in Best Buy headquarters asks employees to scan a code corresponding with how they're feeling. One code is positioned inside an image of a thumbs up, the other a thumbs down. When the code is scanned, employees see how many others are in a good or bad mood. Mr. Knisely says that sort of tool could be used to ask customers about their experience in the store.
  • James Hodgins on 21 Mar 11
     
    Macy's Sweepstakes Best Buy Polling Live QR scanning tracker for Best Buy
James Hodgins

9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner - 0 views

www.socialmediaexaminer.com/ebsite-into-a-social-media-hub

socialmedia web how_to strategy blog video barcodes

shared by James Hodgins on 11 Mar 11 - No Cached
  • James Hodgins on 11 Mar 11
     
    #1: Add social media buttons to your home page #2: Connect your blog with your website #3: Embed videos on your website #4: Make your website shareable #5: Add your presentations to your website #6: Socially bookmark new content #7: Add a Facebook Like box to your website #8: Feed your website #9: Use QR codes to drive traffic
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