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Tara Lennon

Social Media Case Study: National Home Builder - 0 views

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    Takeaways - become a resource! Strive for more interaction! 1st comment has some good points as well.  I like the cross promotion into social media. Proverbial nail on the head!
Tara Lennon

Bowen Family Homes Case Study | mRELEVANCE - 0 views

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    But what about sales results? URL referrals of a blog does not equate to sales.
Tara Lennon

Lakeland Home Builders success with Internet Marketing | mRELEVANCE - 0 views

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    * A 53% increase in internet leads * An 13% increase in conversion - internet leads converted to contracts Increase attributed to a social media marketing program. And in months when traffic drops off!
Tara Lennon

Sterling Custom Homes Embraces Social Media | mRELEVANCE - 0 views

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    I like this one! Blogging is vital to drive interest and interaction, keeping those websites up at the top of the searches. The get that engagement and interaction is how to use social media to brand and market themselves with it.
Tara Lennon

New Survey Suggest Home Buyers Are Using Social Media During Buying Process «... - 0 views

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    almost two-thirds of home buyers said they used other resources, beyond their agents, to identify potential homes, with five of the top six resources being on the Internet, including a real estate website (63 percent), the website of the agent's real estate firm (54 percent), and a search engine (39 percent).
Tara Lennon

Real-estate brokers expand beyond Web listings to blogs, social media - KansasCity.com - 0 views

  • Within three months, his blog made it to the first page of Google when the phrase "Malibu real estate" was searched. Daily page views started to rise until he was averaging 300 a day. On days when a news aggregator picked up one of his posts, page views soared to as many as 8,000. But clicks aren't commission checks. The first phone call from someone reading the blog arrived within a year, and business soon followed. His most expensive listing or sale came last year from a Malibu resident. "She enjoyed reading my blog and wanted me to list her house at $14 million," Gardner said. The 14,000-square-foot Italian villa sits on 20 ocean-view acres. A Seattle-based blog reader recently gave Gardner the listing on her $8.5 million Malibu house. Another, Mark DiPaola, found an ocean-view home site in Malibu last year through Gardner. "When I started looking for an agent I went to Google and typed in 'Malibu Realtor,'" said DiPaola, the chief executive of CheckPoints, a mobile app that rewards shoppers. "The first or second time I saw the blog it was clear he knew the market."
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    Blogging helped agent to the first page of Google and showed he was an expert in his market.
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