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Contents contributed and discussions participated by Tara Lennon

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Tara Lennon

Social Media - LinkedIn Now No. 2 US Social Network, Surpasses MySpace : MarketingProfs... - 0 views

www.marketingprofs.com/...cial-network-surpasses-myspace

Twitter social media linkedin stats

shared by Tara Lennon on 22 Jul 11 - No Cached
  • Tara Lennon on 22 Jul 11
     
    LinkedIn increased gradually. Twitter's jump looks like it's taken place in the last 3 months. Thank you, Anthony Wiener.
Tara Lennon

Apple building Twitter into iOS and it's a game-changer - MacDailyNews - Welcome Home - 0 views

macdailynews.com/...nto-ios-and-its-a-game-changer

social media Twitter

shared by Tara Lennon on 06 Jul 11 - No Cached
  • Tara Lennon on 06 Jul 11
     
    13% of online adults use the status update service Twitter, increase from the 8%  in November 2010. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device. Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%).
Tara Lennon

Lakeland Home Builders success with Internet Marketing | mRELEVANCE - 0 views

www.mrelevance.com/...highland-homes-case-study

WTHBA social media

shared by Tara Lennon on 01 Jul 11 - No Cached
  • Tara Lennon on 01 Jul 11
     
    * A 53% increase in internet leads * An 13% increase in conversion - internet leads converted to contracts Increase attributed to a social media marketing program. And in months when traffic drops off!
Tara Lennon

Sterling Custom Homes Embraces Social Media | mRELEVANCE - 0 views

www.mrelevance.com/...om-homes-embraces-social-media

WTHBA social media

shared by Tara Lennon on 01 Jul 11 - No Cached
  • Tara Lennon on 01 Jul 11
     
    I like this one! Blogging is vital to drive interest and interaction, keeping those websites up at the top of the searches. The get that engagement and interaction is how to use social media to brand and market themselves with it.
Tara Lennon

Bowen Family Homes Case Study | mRELEVANCE - 0 views

www.mrelevance.com/...bowen-family-homes-case-study

WTHBA social media

shared by Tara Lennon on 01 Jul 11 - No Cached
  • Tara Lennon on 01 Jul 11
     
    But what about sales results? URL referrals of a blog does not equate to sales.
Tara Lennon

Social Media Case Study: National Home Builder - 0 views

www.slideshare.net/...se-study-national-home-builder

Home Builders WTHBA social media

shared by Tara Lennon on 30 Jun 11 - No Cached
  • Tara Lennon on 30 Jun 11
     
    Takeaways - become a resource! Strive for more interaction! 1st comment has some good points as well.  I like the cross promotion into social media. Proverbial nail on the head!
Tara Lennon

New Survey Suggest Home Buyers Are Using Social Media During Buying Process «... - 0 views

thelimemagazine.wordpress.com/...al-media-during-buying-process

Real-estate social media WTHBA

shared by Tara Lennon on 24 Jun 11 - No Cached
  • Tara Lennon on 24 Jun 11
     
    almost two-thirds of home buyers said they used other resources, beyond their agents, to identify potential homes, with five of the top six resources being on the Internet, including a real estate website (63 percent), the website of the agent's real estate firm (54 percent), and a search engine (39 percent).
Tara Lennon

Real-estate brokers expand beyond Web listings to blogs, social media - KansasCity.com - 0 views

www.kansascity.com/...ate-brokers-expand-beyond.html

Real-estate social media blogs WTHBA blog

shared by Tara Lennon on 24 Jun 11 - No Cached
  • Within three months, his blog made it to the first page of Google when the phrase "Malibu real estate" was searched. Daily page views started to rise until he was averaging 300 a day. On days when a news aggregator picked up one of his posts, page views soared to as many as 8,000. But clicks aren't commission checks. The first phone call from someone reading the blog arrived within a year, and business soon followed. His most expensive listing or sale came last year from a Malibu resident. "She enjoyed reading my blog and wanted me to list her house at $14 million," Gardner said. The 14,000-square-foot Italian villa sits on 20 ocean-view acres. A Seattle-based blog reader recently gave Gardner the listing on her $8.5 million Malibu house. Another, Mark DiPaola, found an ocean-view home site in Malibu last year through Gardner. "When I started looking for an agent I went to Google and typed in 'Malibu Realtor,'" said DiPaola, the chief executive of CheckPoints, a mobile app that rewards shoppers. "The first or second time I saw the blog it was clear he knew the market."
  • Tara Lennon on 24 Jun 11
     
    Blogging helped agent to the first page of Google and showed he was an expert in his market.
Tara Lennon

Infographic: The Social Consumer | Digital Buzz Blog - 0 views

www.digitalbuzzblog.com/nfographic-the-social-consumer

socialmedia infographic

shared by Tara Lennon on 26 Apr 11 - No Cached
  • Tara Lennon on 26 Apr 11
     
    Infographic  - pertains to customer relationship management. Identifies who the Social Consumer is.
Tara Lennon

amednews: Patients social media use raises practical issues for doctors :: March 28, 20... - 0 views

www.ama-assn.org/...bil20328.htm

Health_care social_media facebook stats

shared by Tara Lennon on 29 Mar 11 - No Cached
  • Tara Lennon on 29 Mar 11
     
    Already posted this from this source or other but now annotating thoughts. "Nearly 16%" is not a lot. Re-phrase to "ONLY 16%." Let's make it more than it really is by using a modifier to fit our agenda. :)~  So, 3,308 out of 22,000 Americans like to use Facebook as a source of health care info. Likes of ACS are more about their cause and not necessarily to seek info from them on their FB page. CDC likes are probably all government employees. Not ready anymore - too cynical today.
Tara Lennon

Thoughts on Customer Loyalty & Monopolies - Customer Insights | Cvent Survey - 0 views

survey.cvent.com/...thoughts-on-customer-loyalty

LP&L

shared by Tara Lennon on 11 Feb 11 - No Cached
  • Tara Lennon on 11 Feb 11
     
    Should a monopoly care about customer loyalty? Satisfaction measurements should not be based on a few comments found in the media.
Tara Lennon

New Poll: Americans Say 'No Thanks' to Online Tracking - Advertising Age - Digital - 0 views

adage.com/...article

poll onlinetracking

shared by Tara Lennon on 22 Dec 10 - No Cached
    • Tara Lennon
      Tara Lennon on 22 Dec 10
       
      Ads are what keep Google search, Yahoo! home pages, Facebook and many other websites free to users.  For that exchange, would you rather have a bunch of ads that contain no relevance whatsoever to you or see ads that are in line with items you are searching and reading about?  No brainer; logical payoff. 
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