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Tara Lennon

Social Media Case Study: National Home Builder - 0 views

www.slideshare.net/...se-study-national-home-builder

Home Builders WTHBA social media

shared by Tara Lennon on 30 Jun 11 - No Cached
  • Tara Lennon on 30 Jun 11
     
    Takeaways - become a resource! Strive for more interaction! 1st comment has some good points as well.  I like the cross promotion into social media. Proverbial nail on the head!
James Hodgins

9 Companies Doing Social Media Right and Why | Social Media Examiner - 0 views

www.socialmediaexaminer.com/ing-social-media-right-and-why

socialmedia examples strategy how_to realty retail restaurant facebook

shared by James Hodgins on 12 Apr 11 - No Cached
  • #1: Martell Home Builders
  • Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.
  • #2: Zappos
  • ...17 more annotations...
  • Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they’ll engage with you and come back for more.
  • #3: Giantnerd
  • Since adding the Like button, their average order has increased by 50%!
  • With WikiNerdia, potential customers can also ask product questions and the nerd community comes on board to answer the questions.
  • #5: Convince & Convert
  • #4: Ford Motor Company
  • Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.
  • Let your customers be your salesforce. Think of multiple opportunities for your customers to tell others about you. Social sharing buttons, exclusive social communities and real-time engagement opportunities are all great ways to turn your existing customers into word-of-mouth advocates.
  • Give your readers every opportunity to share your content with their networks.
  • #6: Cree
  • Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done by infusing the hot buttons of bad lighting in the workplace and people’s passion for environmentally friendly products. Find your cause and use it in your messages and share it on your channels.
  • #7: Emmy’s Closet
  • hey’ve also included social share buttons so fans can share their favorite items on their Facebook profile with their friends and their friends can then click through and buy products via Etsy as well. The share buttons create a viral buying experience.
  • #8: San Chez Bistro
  • San Chez encourages their patrons to use Twitter to reserve a seat at their restaurant.
  • #9: Cranium
  • Create experiences on your social channels. How can you tailor your programs or product experiences to get your fans engaged and interested?
Tara Lennon

Lakeland Home Builders success with Internet Marketing | mRELEVANCE - 0 views

www.mrelevance.com/...highland-homes-case-study

WTHBA social media

shared by Tara Lennon on 01 Jul 11 - No Cached
  • Tara Lennon on 01 Jul 11
     
    * A 53% increase in internet leads * An 13% increase in conversion - internet leads converted to contracts Increase attributed to a social media marketing program. And in months when traffic drops off!
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