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Tara Lennon

Thoughts on Customer Loyalty & Monopolies - Customer Insights | Cvent Survey - 0 views

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    Should a monopoly care about customer loyalty? Satisfaction measurements should not be based on a few comments found in the media.
James Hodgins

Why Brands Should Turn 'Likes' Into 'Loyalty' | DigitalNext: A Blog on Emerging Media a... - 0 views

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    Chart on Facebook Wall Post Engagement Metrics Discounts are a tool, not a strategy
James Hodgins

How Tasti D-Lite Has Raised the Bar for Social Media Success - 0 views

  • How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?
  • Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.
  • What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.
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  • There are other fun things, like the guestbook. When I go to the Tasti D-Lite near my home in Nashville, I always peruse the comments,
  • In March, we launched a “Healthy Habits Search” campaign, in which we’re asking consumers to tell us their stories of what Tasti D-Lite means to them in their lives and in their health.
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