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James Hodgins

Tweet late, email early, and don't forget about Saturday: Using data to devel... - 0 views

  • Want to accumulate as many followers as possible? Then tweet a lot
  • But if your goal is to drive more traffic to your site, you should show a little more restraint;
  • It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.
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  • Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m.
  • On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike
  • Most people who unsubscribe do so after receiving their first email.
  • Facebook does not reward frequent posting in the same way Twitter does, however, and it’s much easier to flood (and annoy) Facebook fans
  • he recommends tweeting the same links two or three times a day
  • Email more, and embrace the weekends.
  • Facebook participation on weekdays is infinitesimal in comparison.
  • The most important time to reach subscribers is right away, especially in the first couple of days after signup.
  • readers are more likely to open an email newsletter and click links on weekends.
  • For all days of the week, early-morning hours (between 4 and 7 a.m.) are the best times to reach readers
James Hodgins

Ultimate Blogger's Guide to Search Engine Optimization | Social Media Examiner - 0 views

  • Use the right blogging platform.
  • WordPress. It’s powerful, easy to learn and has plenty of SEO plugins that increase your chances of topping the search engine results.
  • Own your domain.
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  • Be committed.
  • How to Improve Your On-Page Optimization
  • Brainstorm your keyword phrases.
  • Test your beliefs.
  • keyword analysis tools
  • Start blogging!
  • Start creating new blog posts of 300–700 words 2–3 times a week.
  • Start your post title with your best keywords.
  • Use your keyword phrase through the body of the post.
  • Link to appropriate pages on your website.
  • Keyword Questions: Struggling with blogger’s block? This tool from WordTracker returns popular search engine queries based on your keywords.
  • All In One SEO Pack
  • This plugin allows you to easily add unique meta-descriptions, meta-tags and titles to each post, improve the page title format and reduce the chances that the search engines will get confused by duplicate content on your blog.
  • Off-Page Optimization
  • There are a number of variables that affect how important each link is.
  • How Do You Get More Incoming Links?
  • create quality content that’s valuable to your audience.
  • Numbered lists:
  • How-to articles
  • Guest blog
James Hodgins

60% of Social Media Messages are Links to Published Content [Data] - 0 views

  • of all shares, 60% were of links to published content. Additionally, 36% of shares were of embedded content.
  • A measly 4%, which is made up of URLs for brands or corporate websites.
  • while email still leads the pack as the top sharing vehicle for content with 93% of internet users using it, it's not ahead in the race by much. Social networks trail slightly behind at 89%, and sharing through blogs is a close third at 82%.
James Hodgins

Coca-Cola VP Talks About the Keys to Social Media Success - 0 views

  • “The days of controlling the message are absolutely over. At best you’ll be invited in and you’ll get to co-create and participate with consumers.”
  • She calls this new landscape, “liquid and linked.” Liquid because every piece of marketing has to spread out to the very furthest communication point and linked because it all has to relate back to the core message.
  • The conversation consists of four parts, Paid, Owned, Earned and Shared.
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  • Forget the “Like” button. It’s all about the “Share.” “It’s the most critical thing.
James Hodgins

20 Colleges That Are Killing It with Social Media | Best Colleges Online - 0 views

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    List and links to the top 20 colleges on social media.
James Hodgins

The State of Photo Sharing on Twitter [STATS] - 1 views

  • On a busy day, Twitter gets about 170 million tweets, 1.25% means 2.125 million tweets daily link to pictures from third-party services
James Hodgins

Under 1 Percent of Web Visits Comes from Social Media - 0 views

    • James Hodgins
       
      I wonder how many businesses actively direct traffic back to their website with a strong call to action and incentive (even by saying what they can do/get there).
  • According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL. Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link.
  • ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.
James Hodgins

The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views