Group items tagged

37% of the survey respondents provide a solution (mobile website, accessible website, native mobile device applications etc.) targeting and serving owners of mobile devices. They have implemented this solution within the last year in 68% of the cases. 57% of the survey respondents plan to implement a solution in the future, in less than a year in 69% of the cases.

89% of the survey respondents identify current students as a target audience for the mobile solution. 86% of the survey respondents planning a solution will target prospective students. 76% of the survey respondents with an existing solution want to serve faculty and staff.

81% of the existing or planned mobile solutions have the goal of supporting campus life by providing a calendar of events, bus schedules or maps among others. More than half of the surveyed institutions identify marketing and branding as a goal for their mobile web solution.

According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL. Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link.

ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.

78% of Internet users conduct product research online.

In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds

78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.

1. 33% of companies have a mobile marketing strategy.

2. 62% of marketers plan to have a mobile marketing strategy within the next 12 months.

3. 82% of companies plan to increase mobile marketing investment over the next 12 months.

U.S. consumers also now spend an average of four hours and 20 minutes per month watching video on the web, a full hour and 10 minutes above what they spent in Q1 2010.

those who watch the least amount of traditional TV — particularly those in the 18 to 34 age demographic — are watching more online video.

adults ages 35 to 49 comprised the largest segment (27%) of the Internet video audience. Meanwhile, 25 to 34-year-olds accounted for the highest percentage (30%) of mobile video viewership.

Within three months, his blog made it to the first page of Google when the phrase "Malibu real estate" was searched. Daily page views started to rise until he was averaging 300 a day. On days when a news aggregator picked up one of his posts, page views soared to as many as 8,000. But clicks aren't commission checks. The first phone call from someone reading the blog arrived within a year, and business soon followed. His most expensive listing or sale came last year from a Malibu resident. "She enjoyed reading my blog and wanted me to list her house at $14 million," Gardner said. The 14,000-square-foot Italian villa sits on 20 ocean-view acres. A Seattle-based blog reader recently gave Gardner the listing on her $8.5 million Malibu house. Another, Mark DiPaola, found an ocean-view home site in Malibu last year through Gardner. "When I started looking for an agent I went to Google and typed in 'Malibu Realtor,'" said DiPaola, the chief executive of CheckPoints, a mobile app that rewards shoppers. "The first or second time I saw the blog it was clear he knew the market."