The CMO Site - Kelly Griffin - Inbound Marketing: The Web's First Business Model - 0 views
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"Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations.""Fifty-seven percent of companies using blogs reported that they acquired customers from leads generated directly from their blog," according to the report. Blogs were reported as being written daily by 10 percent of respondents, 61 percent weekly, and 29 percent monthly or less often.
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"Eighty-five percent of businesses rated their company blogs as 'useful, important or critical,' and a whopping 27% rated their company blog as 'critical' to their business."Blogs, social media, and organic search (SEO) receive top billing in the report as the least expensive lead-generation categories."Marketers are allocating more of their lead generation budgets to social media and company blogs (9% in 2009 to 17% in 2011)."the smallest companies (1 to 5 employees) are spending even more of their lead-generation marketing budgets on inbound marketing, with 49 percent allocated. Medium to large businesses plan to spend 36 percent.Tweet late, email early, and don't forget about Saturday: Using data to devel... - 0 views
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It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.
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Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m.
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On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike
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Facebook does not reward frequent posting in the same way Twitter does, however, and it’s much easier to flood (and annoy) Facebook fans
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The most important time to reach subscribers is right away, especially in the first couple of days after signup.
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For all days of the week, early-morning hours (between 4 and 7 a.m.) are the best times to reach readers
Under 1 Percent of Web Visits Comes from Social Media - 0 views
shared by James Hodgins on 14 Apr 11 - No Cached
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According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL. Their report also says that 18% of site visitors reported being influenced by social media, which would mean that 17% of those folks visited the site in some way other than clicking on a social media link.
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ForeSee’s initial results, after surveying nearly 300,000 consumers, is that people who were influenced by social media spend more and are more satisfied and loyal customers than those who aren’t influenced by social media.
9 Companies Doing Social Media Right and Why | Social Media Examiner - 0 views
www.socialmediaexaminer.com/ing-social-media-right-and-whysocialmedia examples strategy how_to realty retail restaurant facebook
shared by James Hodgins on 12 Apr 11 - No Cached
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Think outside the box, like Martell did by allowing their clients to see where their contractors were at all times while on the job and by giving access to photos of their homes being built.
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Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they’ll engage with you and come back for more.
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With WikiNerdia, potential customers can also ask product questions and the nerd community comes on board to answer the questions.
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Encourage your customers to share their stories and ideas and make it easy to do so on your site. Also, make it easy for readers to interact with and share your content by adding more opportunities to comment on your blog and sharing buttons to encourage social sharing.
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Let your customers be your salesforce. Think of multiple opportunities for your customers to tell others about you. Social sharing buttons, exclusive social communities and real-time engagement opportunities are all great ways to turn your existing customers into word-of-mouth advocates.
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Remember that you’re not selling to other businesses or to “consumers,” but instead you’re always selling to real people whose buying decisions are driven by emotion. Speak to that emotional side, as Cree has done by infusing the hot buttons of bad lighting in the workplace and people’s passion for environmentally friendly products. Find your cause and use it in your messages and share it on your channels.
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hey’ve also included social share buttons so fans can share their favorite items on their Facebook profile with their friends and their friends can then click through and buy products via Etsy as well. The share buttons create a viral buying experience.
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Create experiences on your social channels. How can you tailor your programs or product experiences to get your fans engaged and interested?
Real-estate brokers expand beyond Web listings to blogs, social media - KansasCity.com - 0 views
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Within three months, his blog made it to the first page of Google when the phrase "Malibu real estate" was searched. Daily page views started to rise until he was averaging 300 a day. On days when a news aggregator picked up one of his posts, page views soared to as many as 8,000. But clicks aren't commission checks. The first phone call from someone reading the blog arrived within a year, and business soon followed. His most expensive listing or sale came last year from a Malibu resident. "She enjoyed reading my blog and wanted me to list her house at $14 million," Gardner said. The 14,000-square-foot Italian villa sits on 20 ocean-view acres. A Seattle-based blog reader recently gave Gardner the listing on her $8.5 million Malibu house. Another, Mark DiPaola, found an ocean-view home site in Malibu last year through Gardner. "When I started looking for an agent I went to Google and typed in 'Malibu Realtor,'" said DiPaola, the chief executive of CheckPoints, a mobile app that rewards shoppers. "The first or second time I saw the blog it was clear he knew the market."
The CMO Site - Keith Dawson - Consumers Roll Out Welcome Mat for Brands on Social Media - 0 views
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Shoppers who go online are willing to interact with retailers on social networks in order to find information on deals, contests, and products in general
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The average such shopper follows six retailers. Fifty-eight percent are looking for news on deals, 49 percent want information on products, and 39 percent are after details of events and contests.
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56 percent of Facebook users and 67 percent of Twitter users visited a retailer's Website prompted by a post or tweet. Interestingly, while the number who follow retailers' blogs is far lower than the populations using Facebook and Twitter, blog followers click through, research products, and comment on brands at a far higher rate than do the users of the major social networks.
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