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ravicka

The future is here for the Hospitality Industry - 2 views

bizbytes.economictimes.indiatimes.com/r-the-Hospitality-Industry.php

shared by ravicka on 10 Feb 15 - No Cached
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • ...88 more annotations...
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • . The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • With the global economic recovery and growing profile of domestic as well as international travelers, innovative technology is a must for the hospitality industry. The sector needs to take a proactive stance in implementing technological advances, while continually striving to build levels of service quality and guest loyalty to the boot.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business. Two more things I really look at are how the hotels can sweat their assets better by using technology and how operational efficiency can come in through it.”
  • This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry.
  • From reservation to checkout, technology aids communication and streamlines the entire guest experience. It not only expands revenue options but also helps maintain operational efficiencies for the industry. This has created a willingness amongst the industry players to harness technology in order to ramp up service levels and efficiencies in the Indian hospitality sector. Meanwhile, with the customers getting highly tech savvy, an increasing number of them expect the hotels to meet their technological needs. This has further necessitated the industry to employ efficient technology tools.
  • The use of information technology in the hospitality industry has grown leaps and bounds over the past two decades, making it a catalyst for the growth of this sector.
  • Emphasizing the same, Sukesh Jain, VP, Enterprise Business, Samsung India highlighted, “Technology comes in handy when we talk about personalization. There are a lot of technological tools, products and services available which people worldwide are using.
  • Mr Sukesh Jain focused on the preferable advantage of customer loyalty aided by technology and said, “The overlying principle or advantage that comes out of use of technology is the customer loyalty which is fundamental to any business.
  • ravicka on 10 Feb 15
     
    Manali Jaggi in his article "The future is here for the Hospitality Industry," highlights the importance and the benefits of Hospitality companies investing in Information Technology. He stressed that from the first point of contact; reservation to the guest's departure the role technology plays and the fact that it "expands revenue options and maintains operational efficiencies for the industry." He reported that Sukesh Jain, VP Enterprise Business, Samsung highlighted that "Technology comes in handy when we talk about personalization," which is the type of experience one aims to provide to the guest. This provides the guest with an increased customer service experience which in turn leads to customer loyalty which can only lead to financial rewards for the company. He concluded by stressing the point that the Hospitality industry must take a "proactive stance in implementing technological advances."
nixalexa

What is Hotel PMS? | Oracle - 2 views

www.oracle.com/...what-is-hotel-pms.html

shared by nixalexa on 30 Jan 18 - No Cached
  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing
  • Traditionally, a hotel property management system (PMS) was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • Hotel PMS is now a critical business operations system that enables hoteliers to deliver a seamless guest experience. Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including: Food and beverage operations Housekeeping and maintenance management Sales and catering execution for group bookings and event management Revenue management Distribution across multiple channels Spa management
  • ...29 more annotations...
  • Faster innovation With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity. Lower IT complexity and costs With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs. Increase in RevPAR and ADR With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates, and revenue. Enhanced customer lifetime value With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • Until recently, hotel PMS solutions were often managed on premises. On-premises solutions include hardware that can take up a lot of space. Resources were needed to manage the systems and software updates, upgrades, and patches needed to be scheduled and installed manually by onsite staff. Cloud-based, mobile-enabled hotel PMS platforms offer hotels an innovative way to engage with guests while enabling hotels to reduce IT costs and simplify their infrastructure.
  • ncrease housekeeping efficiency with instant updates on housekeeping mobile devices when customers check out, freeing up rooms for cleaning
  • is now a critical business operations system
  • that replaced time-intensive, paper and spreadsheet-heavy processes.
  • seamless guest experience.
  • Enhanced customer lifetime value.
  • Hoteliers are challenged with providing a personalized guest experience
  • olutions help hoteliers deliver the experience guests want, while efficiently managing their business.
  • Connect operations and financial processes by leveraging prebuilt integrations
  • Increase room occupancy and ADR through real-time rate
  • ster innovation.
  • Lower IT complexity and costs.
  • aditionally, a hotel property management system was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing.
  • rease in RevPAR and ADR.
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands. Hotel PMS Defined
    • sbaut010
      sbaut010 on 03 Feb 20
       
      Opera, a traditional PMS provider has has invested in cloud computing.
  • With cloud-based hotel PMS, hotels can lower upfront capital expenditure on software and hardware. By going above-property, hotels can also reduce IT complexity and IT costs.
  • With cloud-based hotel PMS, hotels can bring new properties online more quickly. Each new release brings new capabilities to help deliver great guest experiences, improve operating efficiency, and increase employee productivity.
  • With cloud-based hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
  • The benefits of cloud-based hotel PMS solutions include:
  • With cloud-based hotel PMS, hotels can effectively manage rates and allocation of rooms to various distribution channels, helping to maximize occupancy, rates,
  • r
  • Hotel PMS now integrates to other onsite services that impact the guest's complete experience, including:
  • T
  • OPERA Cloud hotel property management system offers hoteliers capabilities to enhance operating efficiency and deliver exceptional guest experiences. The platform integrates emerging technologies with ease, accelerating innovation to meet ever-changing demands.
  • Provide anytime, anywhere service to your guests using a mobile-enabled cloud-based hotel PMS.
  • Centralize and secure customer data and improve the quality and accuracy of guest profiles with reporting and analytics.
  • Empower managers to improve ADR with extensive options for setting rates and advanced rate-management features for manual and semiautomated revenue management.
  • With a cloud hotel PMS, hotels get a single customer master with comprehensive guest profiles that allow them to personalize and differentiate guest experiences.
    • nixalexa
      nixalexa on 31 Oct 21
       
      PMS is Hotel Property Management Systems to help operate the day-to-day tasks in the hospitality industry, PMS has assisted the process with guests check in and checkout, assistance with assigning rooms, managing room rates and for billing guests, this article also explains how PMS has removed the unnecessary use of paper for these processes as well, which is environmentally friendly! When a guest leaves their room, PMS systems help inform housekeeping that there is an empty room that now needs to be cleaned for the next guest. The article by Oracle also mentions "mobile-enabled cloud-based hotel PMS" which tells the reader that internet is required to function the PMS properly and efficiently. PMS also assists hotels with keeping customer data in their systems so that managers within the property can keep track of guest spending, room rates, guests per night, week or month and help improve how accurate their information is instead of having to keep track of all of this data manually. When speaking of the cloud-based PMS systems the article also states that this helps customers keep track of their own information with a specific company. Like if a customer stays at Marriott hotels, with the Marriott app they will be able to keep track of their stays and reservations they have made in the past as well as existing reservations.
  • ashleyb102 on 30 Jan 18
     
    Property management systems (PMS) were originally only for front desk needs like booking reservations, checking guest in and out, charging accounts, and managing room assignments. The newer PMS systems have enhanced the check in and check out process, maintenance and housekeeping management, and accounts receivable management. The check in and check out process has been enhanced by the newer cloud based PMS systems by giving the front desk the ability to provide service anywhere and anytime. It is more accessible and can update room statuses in real time. As housekeeping cleans rooms the room statuses are updated through their mobile cleaning device into the PMS system. Also, the PMS system allows the front desk to communicate with the maintenance and housekeeping staff for last minute guest request and complaints. The cloud based PMS system also allows the front desk to have access to revenue management. This way the front desk can have access to accounts receivable and update it as payments come in from previous guest. This enables faster and more accurate billing for guest. As technology advances it is important for the hospitality industry to stay updated so that guest and employees needs are met. Keeping up with the technological trends allows companies to remain competitive.
  • ...7 more comments...
  • linanzhang on 25 Sep 18
     
    MS technology changed a lot in the hospitality industry. A hotel property management system is a platform that enabled a hotel or group of hotels to manage front-office capabilities, such as booking reservations, guest check-in/check-out, room assignment, managing room rates, and billing. Hotel PMS now integrates to other onsite services that impact the guest's complete experience. Hotel staff provides a guest experience when operating an effective hotel business.PMS can help hotel staff to manage information more efficiently. hotel PMS can also let hotel employees gain insights into guest behavior and preferences, improving guest satisfaction and enhancing the quality of the guest experience. PMS will develop faster than now and implement their system more efficient. When customers book a hotel room through website hotel staff can know it immediately. It saves time and saves labor cost. Hotel staff doesn't need to write down the information now.
  • gaston326 on 02 Oct 19
     
    A hotel PMS is often defined as the software used to manage bookings, room rates, check-in/check-out times, and much more. However, through the years, hotels' PMS has evolved to better allow for a seamless guest experience. For example, with an advanced PMS, front desk is capable of directly notifying housekeeping employees what rooms need what service and any specifications they might have. In addition, PMS has evolved to be a cloud-based software. This means that hotels can keep up to date with the newest version of the PMS, they lower IT costs, they can more effectively influence room rates and better manage expenses along with income, and they allow them to keep track of all guests and their specific requests to keep the experience perfectly personalized for them each time they come to visit.
  • aguar024 on 03 Oct 19
     
    This articles talks about how the PMS programs are being redefined by new technologies that not only enhance the productivity of the hotel it self but has millions of positive effects, event towards a more ecological and eco friendly environment.
  • duyingli on 12 Feb 20
     
    This article first introduces the definition of PMS. Traditionally, PMS was defined as a platform that enabled a hotel or group of hotels to manage front-office capabilities. But with the development of science and technology, the function of PMS has been extended. Hotels can get many benefits from PMS, such as improving room management efficiency, more convenient management of customer data, and so on. This article also introduces the advantages of cloud-based PMS over traditional PMS. Such as faster updates, avoiding excessive costs in the IT department. Cloud-based PMS may be an important development trend for PMS.
  • Taj Buckley on 16 Feb 20
     
    Hotel PMS is a critical business operations system which enables a seamless guest experience. PMS is not just limited to in house; cloud base PMS provides the same benefits with more features.
  • mrodr1084 on 17 Feb 20
     
    Hotel PMS is extremely important when it comes to hotel management. It provides a seamless experience for not only guests but employees. It provides easier guest check in and out, data that includes accounts receivable, and also helps with maintenance and housekeeping. PMS systems are cloud based and is expensive but will be worth it over time.
  • keoctave on 25 May 20
     
    We look at how the software Oracle is beneficial to a Hotel's PMS system. This software is the middle man between the customer and proving service
  • zihanwang on 30 Jul 20
     
    This article tell us what is PMS and what benefits it can brings to the hotels operation. Automating daily operations and administrative tasks is an important part of achieving customer satisfaction as it helps provide reliable and quality service time after time. A hotel is a complex system that encompasses the activities of many departments, and every operation must be tracked
  • hankunli on 30 Jul 20
     
    More than a "platform that enabled a hotel or group of hotels to manage front-office capabilities", modern PMS is "a critical business operations system that enables hoteliers to deliver a seamless guest experience" by integrating many other systems. PMS offers many kinds of benefits to hoteliers, including improving housekeeping services and revenue management. The deployment of PMS is also a consideration. While most PMS systems were on-premise, there do have cloud-based ones that reduces cost in an innovative way. It also helps in enhancing customer lifetime value and increase RevPAR and ADR.
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospi... - 5 views

hospitality.cvent.com/...f-with-increased-group-revenue

IT Technology Hotels Hospitality

shared by Jennifer Koren on 18 Jul 12 - No Cached
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
  • ...19 more annotations...
  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
  • Mengchao Li on 18 Jul 12
     
    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
  • ...9 more comments...
  • Irine Wallace on 17 Sep 12
     
    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
  • Irine Wallace on 17 Sep 12
     
    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
  • yuzhu li on 24 Oct 12
     
    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
  • Qike Chu on 25 Oct 12
     
    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
  • Michael Anthony on 26 Oct 12
     
    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
  • Ting Li on 26 Oct 12
     
    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
  • LU DENG on 26 Oct 12
     
    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
  • Yaping Li on 27 Oct 12
     
    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
  • TIAN LIU on 06 Mar 13
     
    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  • Xueling Wang on 07 Mar 13
     
    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
  • Jennifer Koren on 24 Oct 13
     
    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
anonymous

What's Driving IT Investment in 2011? | News | Hospitality Magazine (HT) - 2 views

hospitalitytechnology.edgl.com/...ng-IT-Investment-in-2011-73634

shared by anonymous on 06 Feb 12 - No Cached
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Elevating the guest experience
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • ...20 more annotations...
  • Enabling operational efficiency
  • Empowering the mobile worker
  • Fifty-six percent of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience.
  • Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group . “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed. Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies. Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Key facts from the survey
  • A recent Motorola Solutions, Inc. study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment.
  • The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business.
  • Elevating the guest experience
  • Improved guest experience is the top driver for mobility investments, cited by 76 percent of hospitality venues surveyed.
  • Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Sixty-one percent of respondents plan to deploy some form of video capabilities, including video surveillance, video conferencing and streaming video, in public access areas such as lobbies.
  • Fifty-eight percent of surveyed hospitality organizations deploying mobile technology today see improved customer satisfaction. 
  • Empowering the mobile worker
  • Fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results.
  • Currently, the most popular applications on two-way radios are project management (51 percent) and collaboration (41 percent). Unified messaging and remote management/monitoring have the highest rate of planned deployments into 2012.
  • Among survey respondents, tablets and VoIP handsets are the top two mobile devices planned for new deployments by 2012.
  • Enabling operational efficiency
  • Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities.
  • “Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates,” says Craig Mathias, principal, Farpoint Group. “With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.”
  •   More than one third of survey respondents represent companies exceeding $1 billion in revenues. Responses came from the executive suite, IT functions and managers closest to the day-to-day implementation of mobile solutions.
  • kabir joshi on 06 Feb 12
     
    "The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "
  • ...12 more comments...
  • kabir joshi on 06 Feb 12
     
    This is a survey from The Motorola Solutions , it reveals how IT investment is gaining pace in hospitality industry. The resuults reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce.
  • ning sun on 22 Mar 12
     
    Widely utilization and application of IT technology especially wireless and mobile technology are expected to increase in recent years.More and more hospitality organizations are realize the important role the mobile investment played in improving operational efficiency and enhance the customer experience. With wireless devices, hospitality organizations can save time of doing guest/attendee check-in, table-side order/payment or event ticketing which will improve operation efficiency and customers' satisfaction. According to survey results, tablets and VoIP handsets are the top two mobile devices planned for new deployments. Furthermore, right IT investment will increase revenues and have a good sales.
  • Prince Wayne on 25 Mar 12
     
    Motorola Solutions, Inc (MS) conducted a study and discovered that IT (information technology) spending is expected to rise in the hospitality filed in the years to come, practically in 2011. The main reason for the increase in spending on IT is because of the guest experience. According to MS, fifty- six percent of hospitality establishments plan to increase mobile investment to better outfit their workforces, advance operational efficiencies and boost the customer experience. The survey main facts included three areas; One, to elevate the guest experience Hospitality decision makers are investing in mobile technologies to support customer-facing applications that improve guest services by handling wireless email, guest/attendee check-in, table-side order/payment or event ticketing, among others. Two, to empower the employees by giving them the correct tools, fifty-nine percent of respondents currently deploying mobile and wireless technology witnessed an increase in employee productivity and efficiency, while 55 percent saw improved sales results. Finally, to enable operational efficiency, improvement, reliability, and extending range of current wireless data networks are the top three drivers behind 802.11n WLAN adoption - all critical network features to meet greater data volumes and increasing demands for access from the customer and mobile workforce. Seventy-five percent of hospitality organizations surveyed already have wireless LAN (WLAN) installed in their facilities. In North America, approximately one third of these venues have 802.11n, while European venues predominately have 802.11b/g.
  • Yichen Yang on 23 Oct 12
     
    This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.
  • Yue Li (3011472) on 24 Oct 12
     
    IT investment becomes a big part of the investment in the hospitality industry. A research had been done in 2011 to find what factors drive IT investment in the hospitality industry. There are three main factors, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. Management finds that improved guest experience is the top driver for mobility investment, and over half percentage of the respondents witnessed an increase in employee productivity. IT investment also enables operational efficiency and it is said that 3/4 of the hospitality organization have WLAN installed in their facilities. In my opinion, I believe it is the trend to invest in IT, because people cannot live without modern technology nowadays, and even if you do not want to change, your competitors will do so, which will ultimately makes you out of the market. So IT investment is very important, and businesses in the hospitality industry need to take more concern on IT investment.
  • Minghui Zheng on 25 Oct 12
     
    The Motorola Solutions, Inc. study exposed that information technology spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. Mobility investments can elevate the guest experience by handling wireless email, guest check-in, tableside order/payment or event ticketing. Managers can empower the mobile worker by using smartphone. Installing the wireless LAN (WLAN) can enhance operational efficiency. Motorola Solutions conducts market research and provides indicators of the opportunities and challenges that mobility poses to hospitality enterprises.
  • Kelly Baptist on 26 Oct 12
     
    This article shared information from a Motorola Solutions, Inc. study predicting that information technology (IT) spending in the hospitality industry would increase in 2011, with guest experience cited as the top driver for investment. The study revealed that 91% of hotel decision makers recognized the importance of mobile and wireless technology and that they would be focused on enhancing guest experience, empowering the mobile worker, and enabling operational efficiency. Motorola Solutions conducts independent market research and collected surveys from 161 qualified participants. I found this article relevant because guests are now expected the hotels they stay at to be able to meet their technological needs. I attended a conference just this week and heard multiple attendees ask if the hotel had wifi and how/where to access it. Nowadays, it's more of a necessity than an option for hoteliers to make the decision to invest in technology. Not only does this investment meet guests' needs and increase satisfaction, but it also benefits employees. According to the article, over half of the survey respondents who use wireless and mobile technology in their workforce saw increases in employee productivity and efficiency. Often times, if employees are able to be more productive and efficient on the job, there is a positive correlation with guest service and satisfaction. Thus, IT investments are crucial for hoteliers to make.
  • Shuqiong Huang on 26 Oct 12
     
    This article is talked about the IT trend in hospitality industry. From a recent Motorola Solutions, Inc. study, it showed that information technology(IT) spending in the hospitality industry is expected to increase in 2011. What is more, 91% of hospitality decision makers realize the increasing important of mobile and wireless technology. Then it introduced some key facts from the survey. They are elevating the guest experience, empowering the mobile worker and enabling operational efficiency. Advances in wireless and mobile technologies, products and services are changing the landscape of the hospitality industry and how it operates. Successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience. This is the information technology trend for hospitality industry. And IT will become an indispensable part in hospitality industry.
  • anonymous on 27 Oct 12
     
    Just like the saying in the article, in 2011, the investment is mostly focus on the mobile investments. As we know that with the development of the internet, more and more people can not live without the internet. So, it is very important for hotel or hospitality industry to put investments on this section. It is become the necessary part of the hospitality industry. So, increase the investments of mobile and internet will bring a strong advantages for your business and make you stand on the market.
  • cbespinel on 28 Oct 12
     
    The hospitality industry is investing in new technology to satisfy guests demands, it is important for hotels to provide wireless connections that are fast and reliable, this now also considered part of the guest experience.
  • Mohan Song on 07 Mar 13
     
    A recent study uncovered that information technology (IT) spending in the hospitality industry is expected to increase in 2011, with guest experience cited as the top driver for investment. 56% of hospitality organizations plan to raise mobile investments to better equip their workforces, improve operational efficiencies and enhance the customer experience. 91% of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. Based on elevating the guest experience, empowering the mobile worker and enabling operational efficiency, a survey about this was set up. With a demanding client base equipped with increasing numbers of smartphones, tablet computers, notebook PCs and even rugged devices, successful hospitality IT organizations recognize the need to upgrade their existing WLANs to improve network reliability, capacity and coverage to support customer-facing applications, as well as internal services that enable their own mobile workforce and improve the guest experience.
  • Hana Musilova on 10 Mar 13
     
    Nowadays more than ever does technology make a difference in how we run our operations, how effective our operations are which results in how satisfied our customers are. The article What's Driving IT investment in 2011 talks about the advances in the hospitality industry providing us with some important statistics in IT investments. According to the article, technology spending is expected to increase with the focus on customer experience. Fortunately, the statistics shows that 91 percent of hospitality decision makers realize the importance of mobile and wireless technology. As stated in the article, hospitality venues invest in new technologies to improve operational efficiencies and to enhance customer experience. As the survey shows, customer experience is the number on priority and driving force for implementing new technology. Hospitality properties also invest in technologies that enhance the check in procedures, wireless e-mail or table side orders and payments. After implementing new technologies, 59% of respondents to the survey taken could see improve employee efficiency and 55% saw improved sales results. According to the survey that was filled out by 161 respondents representing variety of hospitality enterprises, 58% saw improved customer satisfaction. Even though this article does not state which technologies in particular yielded these results, it is still important to see that investing in IT technologies does make a difference in customer satisfaction, employee efficiency and sales improvement. Many properties are afraid to invest new technologies, as they are unsure of the final results of the investment. I am strongly convinced that in order to keep up with the competition and the supply in the market, business had to take the technology route and use it to their fullest advantage.
  • Ruoxi Wang on 23 Oct 13
     
    The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.
  • anonymous on 22 Sep 15
     
    Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)
Chris Cardoso

Hotel Telecommunications Strategies - 6 views

www.hotel-online.com/...Mar03_Telecommunications.html

shared by Chris Cardoso on 28 Jan 12 - No Cached
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. 
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis.
  • ...18 more annotations...
  • Given the hotel’s advantage in quality over the guest’s portable devices, the proper packaging of services will lure even the most avid self-contained guest back to using the hotel’s telecom services.
  • Hotels are unable to compete on price with devices that the guest has brought with him.  What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax.
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax
  • No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past.
  • Attracting the Guests to Use the Hotel’s Telecommunication Services   Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis .
  • Assuming that the wireless reception quality is acceptable, it is very difficult for the hotel to compete on a cost basis
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Another concern among hoteliers is what can be termed the self-contained guest
  • Theoretically, the self-contained guest needs no hotel telecommunications services .  
  • Theoretically, the self-contained guest needs no hotel telecommunications services
  • Guests had little choice back then but to use the guestroom phone and grumble about the cost.
  • Hotels are unable to compete on price with devices that the guest has brought with him.   What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel’s telecom infrastructure. No matter what cell phone the guest may carry or what service provider is used, no wireless connection is as good as a land-line connection
  • The early 1980s marked the beginning of an era of profitable hotel telephone departments.  The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.  Guests had little choice back then but to use the guestroom phone and grumble about the cost. This era has come to an end.  With few exceptions, most hotels have seen between a 15 percent and 25 percent drop in telephone revenues over the last five years.  The main reason for this decrease is guest choice.  The guest now has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones.   All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax . A fax machine in the guestroom was considered a premium amenity for many years.  With the Internet explosion, however, the machines have seen less use.
  • weiwei lu on 28 Jan 12
     
    No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an era of profitable hotel telephone departments. The advent of call accounting systems (thanks to deregulation) enabled hoteliers to easily mark up calls to a profitable (some say too profitable) level.
  • ...6 more comments...
  • Qianlin Wang on 04 Sep 12
     
    Nowadays, people have many choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. Hotel guests are restricted by the largest telecommunications service providers from making long distance collect and credit card calls to countries other than their home country. The guest is not able to complete his desired call from the guest room telephone. In addition to frustrated guests, this generates absolutely zero revenue to hotels. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure. The hotel can use some systems to reach this goal, such as the BBG Communications. It can increase revenue for every international operator assisted call. It assumes all responsibility for billing and collection of all calls. It has over 500 multilingual, live operators servicing customers. The most important thing is there is no cost and risk to the hotel, because the BBG assumes all associated cost and responsibility.
  • Shuqiong Huang on 05 Sep 12
     
    This article is talked about hotel telecommunications in the 21st Century. No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past. The early 1980s marked the beginning of an area of profitable hotel telephone department. Few years later, this area has come to an end. The main reason for this decrease is guest choice. Later on, guests have a variety of choices for communicating including fax over the Internet, e-mail, cell-phones, calling cards and even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone. With the time passed by, hotel telecommunications update and improve better and better. Nowadays, High-speed Internet access is fast becoming an expected amenity. This the revolution for hotel telecommunications in the 21st Century.
  • rebecca Bonet on 08 Sep 12
     
    This article that is written by Geoff Grisworld. Talks about how telecommications has changing in the 21st century. One of them being hotel. Hotel takes a big advantage in telecommication because there is always a change in the communication system. That is why hotel have to upgrade their system often. This is why hotelier organizes packaging deal when it comes to communication system from using the phone to HSIA. This is a few system that is always need to be change constantly, so the hotel can offer a better experience at a reasonable price while they are enjoying their stay.
  • Paige Hanna on 09 Sep 12
     
    This article speaks about the growth and development of telecommunication within the hospitality industry in the 21st century. "No matter what telecommunications strategy a property takes, one thing is for certain, it needs to be a different one from the past," the article states. Since the 80s hotels utilized their telephone department to offer a service for a profit. Because there was little to no competition with communication, this was profitable as guest pretty much had no choice but to use the phone service provided at a set cost by the hotel. Today, however, we see a shift in technology now where everyone has communication at their disposal via smart phones, Internet and other communication tools. With this happening, "it is very difficult for the hotel to compete on a cost basis." (Griswold) It also explains how high-speed Internet access (HSIA) is almost seen as an amenity anticipated by the guest and has worked in the hotels' favor. The article goes on to describe the "self-contained guest" that carries a smart phone, small printer, notebook computer and technology of their own which allows them to virtually have no use in the hotel telecommunications services. So what does this article suggest for concerns as such? Hotels are to attract guests to use their telecommunication services. By offering packaged deals at affordable prices, Griswold believes hotels will be able to be the ideal option for telecommunications services. After viewing this article, I realize how hospitality industry workers think about those they serve all the time and should always display it. Even though the hotel is trying to make money by charging for Internet and phone services, they wish to market the service as the best option for the guest. The Internet connection would be faster provided by the hotel over a smart phone is one feature they wish to advertise. This type of mentality is smart yet should be withheld throughout the industry and always show that the
  • Ling Xiang on 24 Jan 13
     
    The early 1980s marked the beginning of an era of profitable hotel telephone departments, because guests had little choice back then but to use the guestroom phone and grumble about the cost. Nowadays, guest has a variety of choices for communicating including fax over the Internet, e-mail, cell phones, calling cards and now even Internet-based phones. All these alternatives offer a less expensive means of communicating than using the traditional hotel guestroom phone and other services such as fax. And high-speed Internet access (HSIA) is fast becoming an expected amenity in 21st century. Today hotels are unable to compete on price with devices that the guest has brought with him. What the hotel can do is offer a better experience at a reasonable price to entice guests to use the hotel's telecom infrastructure.
  • Karin Goodine on 26 Jan 13
     
    This article explains how much are creating incentives for hotel guest in an effort to get them to use the technology that the hotel provides.
  • Yawen Zheng on 26 Jan 13
     
    In modern society hotel need more attrahent thing increase revenue. The traditional way may lose competitiveness, like telephone services. Because almost everybody using personal cell phone and more and more people prefer to use internet to communicate such as email and skype. In my opinion if hotel build some telecommunications use internet such as physical skype phone and provide cheap service that may be attract more people to use that.
  • Chris Cardoso on 15 Sep 13
     
    With the emergence of "self-contained guest," hotel telecommunications departments must change its offerings because old strategies no longer apply. A self-contained guest is one that does not need the traditional amenities hotels would offer for telecommunications, such as fax machines and printers. Guests now look for a fast, free internet connection as an amenity. Some may not even need wifi, because they have a faster mobile service that they use. Even hotel telephones, guests no longer want to use the land line and pay hotel fees to make a call. Cell phones have eliminated that need (even for international calls). So hotels must not stay the same, and must change their strategies for producing revenue from their telecommunications department.
da7327

Driving Ancillary Revenues With Your Hotel Property Management System - StayNTouch - 0 views

www.stayntouch.com/...tel-property-management-system

hospitality business technology PMS profit hotel

shared by da7327 on 02 Oct 17 - No Cached
  • Today, through the use of SaaS hotel property management systems, hotels have the flexibility to exceed service expectations and still increase their top line revenues.
  • Even before a guest checks in, cloud-based hotel technology enables you to send relevant offers that the guest may want to purchase pre-arrival.
  • By offering these types of options, you are giving greater choice to the guest and enabling them to personalize their stay on their own terms
  • ...7 more annotations...
  • we still need to use the collective data to proactively engage with guests and give them what they want, plus a little bit more.
  • Having all this data at your fingertips ensures that you can guide the guest through the journey that he or she may find most attractive.
  • Upselling isn’t just a sales tactic; it’s a guest happiness tactic that can help you build deeper relationships with guests by delivering more value.
  • By delivering what the guest wants, when they want it, the hotel will invariably garner better reviews and win loyalty based on great experiences, not on points.
  • by aligning your hotel with a technology infrastructure that provides these types of guest relationship enhancers, hotels will ultimately come out on top.
  • By having employees use mobile devices to check-in guests or facilitate special requests to another department, it ensures that the rapport between the guest and the hotel can solidify and flourish
  • Whatever type of guest your hotel caters to, you must ensure that you have tools and processes in place to deliver the level of amenity that the guest chooses – whether it be high touch, no-touch or somewhere in between.
  • da7327 on 02 Oct 17
     
    This article introduces the role of PMS(property management system) to increase ancillary revenue. PMS encourages hotels to be competitive with high-end technology, and to provide the service beyond guests' expectations, which in turn, increases the top line revenue. The first role of PMS can be related to room upselling. With cloud-based hotel technology, hotel staff can know the guests' preferences, so before check-in, they can figure out the guest preference, and based on that, they can offer upselling. This tactic will be helpful for both guests and hotel because hotel can make ancillary revenue by upselling, and guest can get personalized service. Second, PMS system can track the guest journey through the previous visiting record. PMS has personalized record depending on the guest. It means hotel is able to offer the most attractive journey to guests. Third, PMS helps to solve the problem instantly, which increases guest satisfaction. The Internet and lots of applications at hotel deliver the instant responsiveness, and improve guest gratification. It will be related to better reviews and loyalty toward the hotel. As can be seen here, adopting the developed technology helps the hotel to build a good relationship with guests, and increase the number of loyal guests. Lastly, by having employees use mobile devices to check-in guests and solve special requests smoothly with other departments, it enables to build the strong personal relationship with guests, and enhance trust. Depending on the personality of guests, they might or might not like personalized services. However, it is obvious that hotel should offer the right service based on their need or want, at the right time, without giving any pressure to them. It can be the way to drive ancillary revenue by using property management system properly.
shineal

Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

hoteltechnologynews.com/...enges-priorities-and-buzzwords

hospitality technology

shared by shineal on 19 Jan 21 - No Cached
  • With the explosion of the “digital way of life”, the customer journey has become increasingly complex, forcing hoteliers overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices.
  • Today’s hospitality is being transformed into a 100% digital technology-enabled industry powered by online, mobile, cloud, IoT, AI and blockchain tools and applications.
  • there are two categories of guest-facing digital technology:
  • ...35 more annotations...
  • Today, the vast majority of hoteliers are primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology.
  • Guest Services Technology
  • Guest Engagement, Acquisition and Retention Technology
  • cloud hosting and CDN (Content Delivery Network) provides far better server response times and faster download speeds.
  • In other words, hoteliers’ technology focus and investments end where the OTA focus and investment begin.
  • With nearly 59% of online travelers now visiting the hotel website from mobile devices,
  • a mobile-first website design is a must.
  • Mobile-first responsive website with
  • Today’s hoteliers must create and manage a robust digital presence and engage, acquire, service and retain travel consumers in this increasingly mobile-first world.
  • Quite often different teams at the property use different sets of data in their day-to-day operations, creating a total “data integrity mess,” which directly affects the property’s guest acquisition and retention efforts.
  • They must understand and invest in digital technology and marketing that enables the best possible user experience, provides the best customer service, increases efficiencies and boosts revenues.
  • From a technology perspective, the challenge to hoteliers is to create a hotel and room environment that at least matches but preferably exceeds their guests’ home environment. In other words, hotel and room technology, amenities, and features should be the same or better than what guests already enjoy at home. These include:
  • The future of this technology is the Smart Guestroom which will be completely personalized to guest preferences and loyalty member profile.
  • “Imagine a world where the room knows you, and you know your room.”
  • Hoteliers are overwhelmed by the amount of technology, data, and digital marketing silos and the need to work with multitude of vendors in their guest acquisition and services efforts.
  • Each team has its own technology tools, databases, and vendors which are not in communication with the other teams.
  • These are the major impediments to the industry becoming a digital technology-driven and technology-savvy industry:
  • Reluctance to invest in digital technology:
  • Antiquated accounting in hospitality:
  • The technology and data fragmentation in hospitality
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology since they do not have to worry about on-property technology and guest experiences.
  • Recently, an independent hotel introduced room service delivery robots, which would have been great if the rest of the hotel tech stack were in order, and if it weren’t for the 6-year old property website, and absence of any CRM technology.
  • Hotels should first focus on the fundamentals of the technology stack before implementing more advanced things.
  • The U.S. hospitality industry is a $155 billion industry. This provides endless opportunities for smart technology vendors to thrive and service the industry with state-of-the-art solutions.
  • The industry needs fewer, as opposed to more, technology vendors servicing the industry.
  • The industry has a “vendor deficit disorder” in the sense of being overwhelmed by the number of tech vendors and solutions out there.
  • Hoteliers need to monitor, proactively inquire about and familiarize themselves with the Next Generation Technologies that are already making their way into hospitality, including Artificial Intelligence (AI), Internet of Things (IoT), Voice Assistants, Chat Bots, Robotics, and Blockchain.
  • Over the next 3-5 years we will witness wider adoption and implementation of the following next gen technologies:
  • Hoteliers must wake up to the fact that by being primarily focused on and investing in Guest Services Technology, while underinvesting in Guest Engagement, Acquisition and Retention Technology, they are allowing the OTAs more visibility to engage, acquire and retain the online travel consumer.
  • Unlike hoteliers, the OTAs are focused exclusively and investing only in Guest Engagement, Acquisition and Retention Technology.
  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
  • nashalsiddiqi on 31 Aug 21
     
    The article covers a great deal of the technology products in all of the hotel aspects. it also focuses on the fact that hotels are investing a lot in offering technological tangible services to the clients where must shift its focus a bit and invest more in the guest engagement technology to close the gap between them and OTAs.
  • rosedelice on 19 Jan 22
     
    Hospitality is being transformed into a 100% digital technology-enabled industry; however, it is very challenging to maintain. Employees are overwhelmed by the amount of technology they need to lear to do their job efficiently
  • shineal on 20 Jan 23
     
    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
claudecole

Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

www.optimove.com/...arketing-and-less-bubbly-soaps

hotel technology proximity marketing Travel solution

shared by claudecole on 25 Jul 22 - No Cached
  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
  • ...16 more annotations...
  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
  • anonymous on 25 Jul 22
     
    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
  • claudecole on 20 Sep 22
     
    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
kenziemoody

Technology in the Hospitality Industry - Have We Gone Too Far? | By Court Williams &amp... - 3 views

www.hospitalitynet.org/...4092507.html

technology hospitality travel

shared by kenziemoody on 16 Jan 20 - No Cached
  • The hospitality industry is changing, and is rapidly becoming super high-tech.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      The hospitality industry is changing, and is rapidly becoming super high-tech.
  • On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Arrival technology - On arrival at their destination, guests no longer need to wait in line for the key to their room. They can now check in and out using electronic kiosks, online and mobile check-ins. Automated payments and the use of smartphones for keyless entry, making requests, online purchases, or even placing room service orders makes self-service an attractive option.
  • With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      With the advent of technology, however, many activities previously performed by live humans have been replaced by automated methods, mainly in the attempt to streamline functionality and improve service
  • ...23 more annotations...
  • With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro:With the rising popularity of online reviews, hospitality guests now have the ability to research any venue to see what others have posted.
  • Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro:Both review websites and social media platforms have become active gateways to global opinion, and travelers use these extensively to help them decide where to book
  • Technology is shaping how lodgings and restaurants are found and booked
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology is shaping how lodgings and restaurants are found and booked
  • Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Data has enhanced guest experience: Improving a guest's experience depends on the ability to identify the individual guest's preferences. The best way to determine these is by collecting data from first-, second- and third-party sources, combining and analyzing it effectively.
  • Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Theoretically, it should improve the customer experience, particularly through the use of data collected by using the various technologies
  • We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro: We have also seen the emergence of cost-saving technologies that not only focus on guest loyalty but also reduce fixed costs and overheads.
  • statistics that show an undoubtedly positive response to technology,
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology in the industry is well received
  • Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Technology has improved security: Biometric authentication offers the most secure method of proving identity that's currently available, and the hospitality industry has been quick to realize the need for this level of safety.
  • guests can now control all the functions of the room from a single device
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      Pro: guests can now control all the functions of the room from a single device
  • two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      two-thirds of U.S. hotel guest respondents felt it was either "extremely important" or "very important" for hotels to continue investing in technology to enhance the guest experience.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      They appreciate t hey understand the need for (and value of) using technology to support the guest experience, and although they are rapidly embracing many aspects of this brave new world, they still need to be able to consult with a human being if required.
  • it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
    • kaylaabad
      kaylaabad on 29 Feb 20
       
      it seems travelers of all ages are keen to make the most of online hotel reservations and reviews
  • he experience is now facilitated by technological factors,
    • cleon087
      cleon087 on 13 Jul 20
       
      The key word is facilitates, I think that technology has enhanced experience but should never replace the hospitality warm feeling aspect.
  • Baby Boomers who look set to remain the most prolific travelers for the next two to three years, and see if the numbers support the theory that technology has improved the hospitality experience.
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that technology is becoming a necessity in the hospitality industry. There is a need to be up to date. Especially if you want to attract the new generation of travelers.
  • But is it really an improvement, or has the industry gone too far? Do these changes enhance the guest's experience, or have we forfeited the true meaning of the word "hospitality" in the process?
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that the industry is just simply evolving with the times.
  • how much is it taking away from the guest's personal experience?
  • shows the reviews for companies in the hospitality industry are considered 48% more important and valuable than in other industries, which indicates the target audience takes online reviews exceptionally seriously
    • cleon087
      cleon087 on 13 Jul 20
       
      I think that this just leads to different opportunities. Now you can show off on your social media how great your hotel is and its advantages. The only negative is how easily someone can write a negative review that might not even be true.
  • from notifications about special deals to managing their loyalty program account.
    • cleon087
      cleon087 on 13 Jul 20
       
      Investing in a well designed app for your company is crucial now.
  • The benefits of automation will soon become crystal clear.
    • cleon087
      cleon087 on 13 Jul 20
       
      This just helps improve the service and you will still need someone at the front desk.
  • Guests can stream SHOWTIME shows for free through the app, without needing to input credentials or create a subscription. Anyone who prefers not to download the app can operate the same controls using a simplified, in-room remote device.
    • cleon087
      cleon087 on 13 Jul 20
       
      I feel like this just enhances the experience and makes it more personal.
  • These have taken off extensively, with research showing one half of millennials, 26% of Gen Xers and 12% of Baby Boomers consider themselves "travel hackers," which means they believe they know all the best ways to use technology for good deals. Chatbots on booking websites enable the user to ask questions without even getting up from the sofa.
    • cleon087
      cleon087 on 13 Jul 20
       
      People are spending more time looking for the perfect hotel and for the best price. I know I do this whenever I travel and most of the time becoming a member for something like the Marriott, will end up being the best deal.
  • e, for example, the system can automatically send the conference itinerary and a map of the meeting spaces to his or her device.
  • augu010 on 16 Jan 20
     
    The Hospitality industry have been greatly impacted over the years by the advancements made in technology. Customers have everything assessable by the click of a button or utilization of an app. Various software is being created to provide for quick and easy service but in turn takes away from the personal experiences.
  • ...1 more comment...
  • kaylaabad on 29 Feb 20
     
    "All of this indicates that while a hotel offering a truly connected experience is likely to be full of very happy, empowered guests, we can't quite replace the human touch completely just yet." Though technology is taking over the industry, it is important that we not lose or completely replace the humanity of the industry. While technology has enhanced the employee experience and guests do appreciate it, they also like to know that they have a human waiting for them should they have any issues. All in all, technology has improved the industry by enabling a more personalized and empowering experience and increasing the safety of the guests and employees.
  • cleon087 on 13 Jul 20
     
    This article is about the new advances in technology and investing whether it has been taken too far. It analyzes the new advancements such as apps where reservations are made. These new technologies have been made to enhance experience but not replace the warm feeling that hospitality gives you. The article concludes that we haven't taken it too far, instead it has made guest experience better. Especially when it comes to checking in, and not having to wait a huge line when you just want to get to your room.
  • kenziemoody on 30 Aug 20
     
    As we learned this week, technology is impacting the hospitality industry. As the article states- "improving a guest's experience depends on the ability to identify the individual guest's preferences." This reminded me of the Smart Bar video we watched this week. Technology can enhance the quality of experience. However, depending on the businness/ company- most people would be unwilling to put a an investment into tech unless they see a significant uptake from the technology. Even though technology plays a major role in the industry, it has not completely took over human interaction.
ldevaul

8 Disruptive Hotel Technology Trends to Watch in 2021 - 6 views

hoteltechreport.com/...hotel-tech-trends-2021

technology hospitality hotel Software travel solution Tech business

shared by ldevaul on 17 Jan 21 - No Cached
  • For those of us keeping an eye on technology in hotels, it can be difficult to discern what trends are here to stay and what trends are simply a marketing stunt.
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • Cloudbeds offers an all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than 20,000 properties.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely something to look into. SaaS programs, nowadays, are super robust and offer so much data and opportunity for large and small businesses.
  • ...29 more annotations...
  • Despite being one of the largest and most dynamic segments of the US and global economy, penetration of cloud-based technologies in the segment remains incredibly low, and the vendor landscape remains tremendously fragmented on a global basis,” says Matt Melymuka, co-founder and partner at PeakSpan Capital.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is very interesting...one of the largest industries and they are the slowest to invest in cloud-based technologies. A lot of companies clearly prefer to print everything and leave an actual paper trail!
  • Hotels use Zingle’s messaging tools to deliver five-star service at scale; Medallia’s investment in Zingle gives hotels the opportunity to provide frictionless guest service and streamline time-consuming interactions, such as check-in.
    • ldevaul
      ldevaul on 30 Aug 21
       
      I'm sure companies who invested in this program during the height of pandemic were very thankful!
  • Life House, a tech-first hotel experience, shows proof-of-concept: that hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • Hotels are catching on, adding convenience through streaming, voice activation, guest-room tablets, and food ordering tech.
    • ldevaul
      ldevaul on 30 Aug 21
       
      The guest room tablets that can order room service and manage the operating system in the room is a game changer. Hotel Mousai in PV Mexico has this installed in all of their suites and it was super impressive!
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser.
  • Oaky, one of the industry’s leading upselling tools, raised a Series A funding round of $9.5 million led by PeakScan Capital. Oaky’s appeal to investors stems from the app’s data-driven approach to driving incremental revenue. Their deep understanding of customer behavior makes Oaky one of the top-rated upselling tools on the market today.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This would be great for hotels who are struggling to increase their revenue.
  • For instance, feeding data from your PMS into a business intelligence tool leads to real, operational data to analyze trends and provide recommendations for better marketing campaigns, smarter staffing decisions, seasonal trends, and market competition. Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • On-demand convenience dominates our lives, and guests expect this level of ease from their hotel experience as well.
  • An API, application programming interface, is simply a messenger of data between applications. APIs allow your various hotel technology tools and programs to work together, connecting your RMS to a PMS, or your PMS to your upsell software, or your business intelligence software to your PMS. An API makes your technology user-friendly and efficient; when your tools work together, you capture each platform’s full capabilities.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is super useful! When all of your software can speak to each other it improves productivity so much!
  • Hilton is taking a different approach, partnering with Netflix to allow guests to control their streaming straight from the Hilton Honors mobile app.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is genius! Definitely will be trying this at my next Hilton stay.
  • As far as voice-activation, Volara is leading the way in providing a thoughtful, Alexa-esque guest-room solution. Volara integrates with the most popular work order management systems so that guests can make requests and get confirmation when the item or service they need will be delivered.
  • And for savvy marketing managers, tablets provide a new channel through which to send targeted, automated messages generating $5,000 per month in additional revenue.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is great for hotel marketers! Proving their value and having the company invest in tech that shows an huge ROI. Love this!
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel, taking care of care of orders, menus, payment, fulfillment, and customer support for your property.
  • Hotels are a prime target for hackers. “Only about 25% of all U.S. businesses, including hotel operators, are fully compliant with current data security best practices. That means that three out of four are not and are potential disasters waiting to happen,” reported one cybersecurity expert.
    • ldevaul
      ldevaul on 30 Aug 21
       
      This is definitely worth exploring more!
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage. Just this February, MGM Resorts revealed they were the target of a massive data breach that compromised personal information for more than 10.6 million guests. Files leaked in the MGM attack included information on celebrities, chief executives of technology companies, reporters and government officials, according to Skift.
  • Expedia and Booking have taken some pretty big hits in recent months.
  • Why the dive in stock price? There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings. Hotel tech like direct booking platforms, metasearch ad managers, and messaging integrations help properties draw more visitors to their site and convert more direct bookings, circumventing the high OTA commissions in the process.
  • Secondly, Google has entered the travel market in a big way. Google has expanded from traditional AdWords to include hotels everywhere via its Hotel Ads product.
  • 5G may be getting all the buzz, but for property owners, WiFi 6 is much more relevant. WiFi 6 is the term used to describe the next iteration of Wifi, a faster, more efficient connection enabled through new technologies. WiFi 6 is about 30% faster than our current WiFi.
  • With WiFi 6, your property can leverage in-room technology to provide better service, driving positive guest reviews and repeat business. Smart thermostats, smart speakers, and smart locks will all perform better with the adoption of WiFi 6 over the next five years.
  • Investors in Oaky already recognize this next insight: data has become the world’s most valuable resource. The sooner you start to mine guest data for better customer insights, the better positioned your property will be against your competition.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share than your competitors by knowing your guests on a deeper level.
  • Earlier this year, Revinate launched the hotel industry's first Guest Data Platform to aggregate, clean and deliver rich guest profiles for hotels and property groups of all sizes. The platform combines data from multiple sources to provide a complete picture of a hotel’s guests, delivering the information needed to increase guest satisfaction scores, direct bookings, and ultimately, profit.
  • Brands in the alternative lodging sector include Stay Alfred, Sonder, The Guild Hotels and to some extent groups such as Selina and OYO. 
  • The biggest distraction or barrier these next-gen hotels face is that they’re taking the wrong approach to tech. The companies that win will be the ones who stop acting like tech companies – using buzzwords like AI and virtual concierge – and focus on being more innovative and agile real estate businesses than traditional market players today. Those that succeed will be tech-enabled businesses; not tech businesses.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • Technology is becoming more important to hotel operations because it can deliver increasingly high value for hoteliers and guests.
  • The most important software in the hotel industry is the property management system, which acts as “mission control” for hotel operations. Hoteliers use a PMS to manage reservations, check guests in and out, and handle billing.
  • While exciting technologies present new options for hoteliers to enhance their offerings, these new innovations also mean hoteliers must focus on data security and continued training when implementing the technology that guests expect.
  • ldevaul on 30 Aug 21
     
    This article takes a deep dive into the emerging tech trends in 2021. They briefly touched on how SaaS is slowly taking over the traditional PMS and how venture capitalist can't get enough of these programs. Another honorable mention in this article is the explosion of guest room tech such as streaming services, voice activation, and guest room tablets. OTAs that have traditionally been top dogs when it came to hotel bookings are slowly declining and big data is becoming super insightful to hoteliers. This article touches on so many avenues of tech and it's definitely a must read!
sbarr011

Mobile key: It's the new reality for hotels | Hotel Management - 1 views

www.hotelmanagement.net/...-key-it-new-reality-for-hotels

#mobilekeyentry #hospitalitytechnology #futureofhotels #hotelmanagement

shared by sbarr011 on 20 May 18 - No Cached
  • ” Shedd said. “On average, guests using digital key rate a hotel seven points higher than keycard guests with 84 percent of guests likely to use digital key again. 
  • New technology always takes time to enter the mainstream and mobile key is still on the adoption curve, but reviews among users and hotel satisfaction scores prove out that mobile key is the future
  • “The global demand for digital locks has swamped the manufacturers to the extent the typical wait time to receive new locks is up to 90 days. Challenges still exist around budgets to fund upgrading locks to BLE, but the desire to do so among hotels worldwide seems to be universal.”
  • ...2 more annotations...
  • Remote check-in with mobile keys will allow guests to go straight to [their] room and improve the hotel’s operational efficiency.”
  • The mobile technology used with radio frequency ID electronic locks delivers a more personalized and interactive guest experience—from check-in and informing guests of hotel amenities to securely accessing their room, all via their mobile device,
  • sbarr011 on 20 May 18
     
    The article titled Mobile Key: It's the new reality for hotels by Esther Hertzfeld, discusses the various aspects of the implementation and utilization of the mobile key technology in hotels. The mobile key technology is a Bluetooth enabled lock that a user can open with their mobile devices. The popularity and demand for mobile key entry in hotels is skyrocketing. However, hotels can't implement them as fast as the guests demand and desire them. It will be easier for hotels that are being built from scratch to integrate the feature than established hotels switching over to this new technology, but I believe they will eventually. In the article it states that guests rate the hotel 7 points higher with mobile key cards. Higher reviewed hotels will bring in more guests thus increasing hotel revenue. The utilization of the mobile room key allows the guest to check in on their phone remotely. Once the guest arrives to the hotel they can go straight up to their room without having to stop at a front desk. This gives the guest a more personalized and efficient experience, which I agree with. In my opinion being able to walk into a hotel and go up immediately to my room is ideal. I have not stayed at a hotel yet that has used the mobile key feature but I imagine it is great. I think all hotels in the future will run on mobile key entry. The article states there will be a learning curve for the guests and staff initially. It will be important to educate guests who don't travel often and guests in general. It stated that some people might feel embarrassed if they don't use the mobile key correctly and need to return to the front desk. That could be very frustrating to some guests who come to their room and then have to go back downstairs to talk to the front desk if something goes wrong. It is also stated that there will be awareness and comfort challenges with the front desk staff. I believe that mobile key entry is the future of hotel technology. It will take
kelseybarton

Why ecommerce should inspire your hospitality customer experience - Insights - 3 views

insights.ehotelier.com/...ospitality-customer-experience

ecommerce hospitality

shared by kelseybarton on 11 Sep 20 - No Cached
  • In hospitality, guest experience is everything.
  • while ecommerce and hospitality are somewhat removed from each other, their delivery of customer experience is two sides of the same coin.
  • AI chatbots like BotXO can resolve a staggering number of complex customer service issues. Complaints, order queries, product information, and more can all be resolved without a customer support team member ever needing to get involved.
  • ...10 more annotations...
  • A web-based chatbot can provide prospective guests with up-to-date booking information, advice on local amenities, estimated prices, and so on.
  • Content is the lifeblood of ecommerce businesses
  • A strong content marketing strategy transforms your hotel website into a go-to hub for guests to help them research, prepare, and plan their trip. Consequently, you provide an expansive customer experience that caters to all your guests’ needs in a single space.
  • A frequent criticism that holidaymakers have about booking hotels online is that the booking system itself is confusing. Too many options, contradictory choices, an arduous process make for such a taxing experience that the traveler needs another holiday to get over it.
  • The best ecommerce websites are those that provide a streamlined checkout with a simple, linear process and as few choices as possible. Keep your booking process as bare as possible.
  • Social media is a core component of strong customer experience. It’s rapid, conversational, and works on platforms where your guests are active most, communicating to your target audience with speed and personality.
  • building a personal rapport between the brand and the customer.
  • social media serves as a crucial stepping stone towards offline customer experience. The interactions you have with your customers online serve as an incentive to book with you, and form another facet of your brand personality.
  • Social media is customer service, digitized.
  • Customer experience is many different things to industries. But inspiration can be found everywhere if you look, and ecommerce is no different.
  • kelseybarton on 11 Sep 20
     
    (Part 1 of 2) This eInsights article reminds us how important exceeding guest expectations can be in making a guest's stay memorable. Both hospitality and ecommerce need to be able to deliver exceptional guests service, and we are in a society now where that is very much possible. The article goes into detail about how automated service can improve a guest's experience. It suggests that AI play more of an active role in the industry, as AI has created things such as chatbots that can resolve problems and provide efficient service. eInsights continued the discussion by expressing that, "Content is the lifeblood of ecommerce businesses." Content is something that, if utilized properly, can strengthen customer-brand relationships. Tools such as blogs or hotel websites can be used to communicate unique information to guests and then guests can use the tools to create their entire trip seamlessly. It is much better for hotels to keep their websites and navigation channels simple. Guests expects a quick experience and "a streamlined checkout with a simple, linear process and as few choices as possible." Guests are already overwhelmed with the hustle and bustle of their daily lives, so they do not want vacation planning to be complicated as well.
  • kelseybarton on 11 Sep 20
     
    (Part 2 of 2) The final point that the articled discussed was about the importance of social media and how it can make for an even better guest stay. We are in a world where we can learn all about a guest's needs or preferences and can communicate with them before they ever step through the lobby doors. Being in the hospitality industry, we get to take this one step further and actually have the human element as part of the scenario as well. Online social interactions are "a valuable touchpoint between you and your customers, one that delivers a breadth of benefits for customer experience." When we utilize these properly, we can make an enhanced, enjoyable guest experience. Ecommerce and the hospitality industry work hand-in-hand to create a unique, memorable guest experience each and every stay.
Berta Lai

Hotel Enhances Luxury Brand with In-room iPads Without Sacrificing Guest Privacy - 0 views

hospitalitytechnology.edgl.com/...Sacrificing-Guest-Privacy84742

hotel ipads security

shared by Berta Lai on 14 Feb 13 - No Cached
  • With the introduction of tablets, the hospitality industry experienced a dramatic shift in guest experiences. In fact, a recent study found that 82 percent of guests with tablets in the room used them around 11 times from check-in to check-out.
  • Hotels now have a powerful tool to demonstrate the commitment to innovation through guest services by not only providing in-room technology, such as a tablet, but enabling that device as an in-room companion to enhance the guest experience.
  • Hotel also needed to ensure that guests’ personal information and history on the device remained confidential
  • ...2 more annotations...
  • restrict guests from using the iPad’s camera to prevent guests from seeing previously uploaded content by former guests
  • native web browser was removed to prevent guests from viewing previous web activity
  • Berta Lai on 14 Feb 13
     
    Hotels are going way beyond in meeting guests' expectations with the modern day's technologies. One example would be the SLS Hotel, a subsidiary of LA based sbe Entertainment, introducing In-room iPads featuring their internal application, which could be used to change TV stations, place wake-up calls, and order room service. Aside from the above mentioned, guests could surely utilize the internet browsing websites, and other features on the iPad which brings up the next question - Invasion of Guest Privacy. SLS Hotel has partnered with AirWatch in developing a comprehensive securing device in order to deliver a customized brand experience to each guests. Securing measures include restricting guests from using the iPad's camera to prevent guests from seeing previously uploaded content by former guests, removal of the native web browser to prevent guests from viewing previous web activity, etc… SLS Hotel is also planning to implement a cross-platform BYOD program for hotel staff which would also create another security concern on managing confidential and sensitive information within the company. Afterall, a comprehensive security plan and measures have to be in place before any forms of technology could be implemented in this industry. One mistake or negligence could cost the downfall of a company.
Charlesque Moses

HFTP's Guestroom20X features technologies from VingCard Elsafe and Axxess Industries, a... - 0 views

www.securityinfowatch.com/...g-the-hotel-room-of-the-future

shared by Charlesque Moses on 05 Aug 12 - No Cached
  • Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience.
  • While they are at the door, guests will find Axxess Industries’ IP Video Intercom. It replaces the more commonly used peephole
  • Shea said security technology has been a long-time development, but not implemented in hospitality – until now.
  • ...5 more annotations...
  • Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them.
  • the future of hotel technology is unclear, but moving forward requires a certain factor.
  • HFTP calls the developments showcased in the Guestroom 20X , “game-changing for the hospitality industry, opening a new avenue for delivering personal guest services efficiently and with ease.”
  • We’re seeing a technological revolution in hotels,”
  • A final security enhancement to the guest room is Ovation Networks’ EcoManaged, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary.
  • Jenna Wieland on 05 Aug 12
     
    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
  • ...4 more comments...
  • Jenna Wieland on 05 Aug 12
     
    As we can see technology is rapidly making its way into our field. This article explains how technology implemented in the guest rooms allow the guest to have a more personalized experience and feel that there belongings are also secure in the hotel. "The key thing is to provide something that's valuable to the person that uses it, the person that administers it and the person that supplies it," said Shea, whose firm's technology is one of many showcased in the futuristic room. This is very true considering that technology is not cheap and a lot of money has to be put into this new technological wave, but the consumers seem to be paying the money. Overall, technology is changing our industry and our companies either have to embrace it, or be left behind.
  • Kassandra Baumgardner on 15 Feb 13
     
    According to this article, hotels are coming up with new and more secure ways to make guests feel safe and comfortable. This can be extremely important for women traveling alone, or people with children. This article describes several new security features that can be added to hotel rooms that serves guests efficiently and with ease. The first new technology device is a Mobile Key Solution. Guests will be able to receive their room number and room key via their mobile phone or computer allowing them to bypass the front desk altogether. Also, at the door, it is equipped with IP Video Intercom that can replace the peephole. This intercom can routed to any device in the room and it can be accessed using mobile phones. Also inside the room is a high-tech safe that features four unique solution for providing extra security. Other security features are sound recognition smoke alarms and CO2 detectors. Right now, technology companies are ready to install new products, but there is question as to whether hotels are buying the technology. It is my opinion that as technology continues to advance, security will have to advance as well. Security for guests information, and personal safety will have to increase. More advanced room key technology is definitely a priority. There are too many issues with room keys and this can be a giant security issue. It is my opinion that we will start to see new security technology entering hotels in the near future.
  • Xiameng Zheng on 20 Mar 13
     
    High-tech security products and hotel rooms can enhance the guest experience. The article introduced some new technology related to the hotel room security, including the door's Mobile Key Solution lock, RFID and mobile-friendly NFC technology, Axxess Industries' IP Video Intercom instead of the peephole. What's more, with IP connectivity, guests can answer the intercom using their mobile phones, also the new generation safe with RFID contactless, electronic lock. The most inspired tech is the Ovation Networks' Eco-Managed, an energy management system. With Wi-Fi monitoring, the system measures and detects CO2 in the room and adjusts the room temperature as necessary. With all these new technology integrations, guests security can be more insured and personalized, and provide hotel customer quite new experience.
  • Yuting Peng on 23 Mar 13
     
    New technologies poised to change guest experience. Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience, they are making the room more modern, efficient and self-serviced. As we can see, the future of hotel technology is unclear, but moving forward requires a certain factor. In a hotel room, first and foremost, the guests will be able to open the door's wireless software, in this way, they will securely receive their room number and room key and makes it easy for them to check-in or check-out. In addition, guests may answer the intercom using their mobile phones. And they will feel more safe with the electronic lock to provide anti-cloning technology. Finally, guests will notice the SafeAwake Smoke Alarm Aid, it will alert guests when a smoke detector is activated which will give guests much more safe. Although these enhancements are beneficial to hotels worldwide, some wonder whether hotels are buying the technology and ultimately, implementing them. The technology is changing, the customers are embracing.
  • Siyu Ma on 25 Mar 13
     
    Hotel rooms are ready to go high-tech with new security products that can enhance the guest experience. As the organization Hospitality Financial and Technology Professionals (HFTP) prepared the 2012 guestroom exhibit Guestroom 20X for last week's HITEC tradeshow, the group sought new ways to make the room more modern, efficient and self-serviced.
  • Charlesque Moses on 10 Jul 13
     
    This article covered information on the projected security of the future in hospitality. The Hospitality Financial and Technology Professionals (HFTP) were working on developments that they planned to showcase in the HITEC tradeshow last year. These developments, collectively recognized as the Guestroom 20x, were expected to make hotel rooms more efficient and modern. These developments included obtaining rooms and keys without front desk interaction, video intercoms to replace peepholes, reinforced room safes, and a smoke alarm aid to properly alert guests in case of fire. There were also talks of an energy management system in the rooms included. The developments seem to be a start towards a changing way of hospitality. I believe that these developments are great options for hotels in the future. Of course, there are always risks that must be recognized. These risks could even be the downfall of the developments. Technology's ability to fail or malfunction is too constant at this time. System glitches, hacking possibilities and power outages could inconvenience these developments as well as inconvenience the guests at the hotel that use them. My main concerns lie with the option to obtain rooms and keys through PCs and mobile phones, the smoke alarm aid and the energy management. One technological failure could cause any of these to cease operating, which means that guests could be locked out of their rooms, in danger if there is actually a fire (or inconvenienced because of a malfunctioning alarm), or inconvenienced because of a nonworking room temperature gauge. These issues could lead to many problems for the hotel that hosts these developments. So, the companies should analyze these issues before installing these developments.
gulsevim

How A Cloud PMS Improves The Guest Experience - 2 views

www.stayntouch.com/...-pms-improves-guest-experience

Cloud PMS customer experience personalized service

shared by gulsevim on 04 Feb 18 - No Cached
  • In today’s mobile age, power lies more and more in the hands of the customer and the value of delivering a great guest experience has never been more prominent.
  • 86% of consumers are willing to pay more to receive a better customer experience, and only 1% of customers feel their expectations are being met consistently.
  • 59% of Americans would try a new brand or company for a better service experience.
  • ...12 more annotations...
  • “Customer experience is the new marketing.”
  • by the year 2020 customer experience will overtake price and product as the key brand differentiator
  • the companies that do focus on customer experience will flourish.
  • Positive guest experiences and overall satisfaction not only equate to loyal guests but they are also profitable.
  • As the hospitality industry grows increasingly competitive, more and more properties are looking to technology to help them manage and deliver an enhance customer experience.
  • investing in a modern Cloud PMS is key to managing and elevating the guest experience
  • A cloud-based PMS enables mobile self-service options such as check-in/out, mobile room service requests, late check-out requests, extended bookings, and so on.
  • A cloud-based PMS has the ability to consolidate pertinent guest stay information and preference data (from multiple sources) all in one place.
  • Having the ability to recognize customers and deliver a personalized experience on a granular level will not only impress guests but create loyalty and ensure that they come back for more.
  • A cloud-based PMS has the power to make a guest’s stay seamless, as well as your employees’ lives easier.
  • A cloud PMS can automate and streamline the entire guest experience from start to finish, from captivating hotel profiles to optimized direct booking engines to one-click check-in functionalities.
  • With a cloud-based PMS, hoteliers will not only improve the guest experience but will also generate increased customer loyalty, occupancy rates and revenues.
  • gulsevim on 04 Feb 18
     
    Mercedes-Benz President and CEO Steve Cannon stated, "Customer experience is the new marketing," and his prediction helps explain a new wave of optimism. Nowadays, hotels are judged by whether guest experiences match customer expectations. Individuals desire to be engaged when they want, where they want, with the content they would like to see. It's about people, connection, service quality, engagement and experience. The future will belong to those hotels and hotel brands that create the most memorable customer experiences. Using a cloud PMS for managing a hotel efficiently, is an essential shift to improve operations and increase profitability in the hospitality industry. Also, a cloud-based PMS enables mobile self-service to provide self-check-in options for hotel guests. This hotel experience contributes to guests' comfort and improves their experience as soon as they arrive, which in turn, increases customer satisfaction. Cloud PMS allows hotels to easily keep track of all their guests' personalized preferences and provides a system for delivering individualized services and amenities to meet their needs. Personalized service makes guests not only feel welcome, but also creates an emotional bond between hotels and their customers. This is a win-win situation, which creates guest loyalty in the long run.
jordanskj

The Impact of AI on the Hotel Industry - 2 views

www.hospitalitynet.org/...4108343.html

Technology hospitality Hotel software tech business Travel

shared by jordanskj on 30 Mar 22 - No Cached
  • AI – artificial intelligence – is everywhere these days. It’s baked into your smartphone, your desktop and laptop, your virtual assistant, your smartwatch
  • They’re bits of code that live in the technology we use every day.
  • The term “AI” doesn’t have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive.
  • ...23 more annotations...
  • An AI-powered phone system can intelligently route calls. Chatbots can answer basic questions online. AI-connected remote check-in systems can allow guests to check into their rooms remotely via a smartphone app and never need to stop at the front desk to begin with.
  • Without AI, it would be impossible for your team to deliver the level and quality of service that you expect and your guests deserve.
  • AI is enabling personalization on a much deeper level – one that affects the very core of the guest experience.
  • Chances are good that you use a property management system (PMS), as well as a point of sale (POS) system. Both of these are powered by artificial intelligence, which is how they can help you manage bookings, sell add-ons, add them to guests’ bills, and more.
  • Room rate optimization Dynamic room pricing based on occupancy Updating your rates across multiple channels and OTAs in real-time Comparing your performance and rating to other hotels in the surrounding area
  • AI is vital to being able to maximize your revenue while automating mundane tasks and reducing the amount of human effort required (and the number of errors caused by humans, as well).
  • Artificial intelligence embedded in the software you use every day, such as your PMS and POS, enables better efficiency, a deeper connection with your guests, and, ultimately, more success for your hotel.
  • For instance, an AI chatbot added to your Facebook Messenger can answer guests’ questions and take basic information and add it to your database. That can then be used to personalize further interactions with the guest. You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area.
  • AI allows you to personalize every aspect of a guest’s stay.
  • offer unique amenities and services
  • to live up to today’s guest expectations, such as less human interaction and more automation (both of which are important for health and safety protocols).
  • n fact, data is considered more valuable than any other business asset, including cash.
  • To put the information you have in hand to use on your hotel’s behalf, you must sort, organize, cleanse, parse, and then transform it into something usable by human beings.
  • automating all these processes and ensuring that you’re able to surface key insights that speak directly to your ability to reach and engage with guests while staying abreast of current trends in the industry.
  • make informed suggestions from the travel/concierge desk
  • Once, science-fiction predicted that we would eventually live in a world filled with robots that make our lives simpler and easier. That day has come, but the robots are largely invisible.
  • Today, you’ll find AI at work in just about every aspect of all industries.
  • You only need to look at the incredible number of tasks that front desk staff are expected to juggle to realize that, without artificial intelligence, the situation would be very different.
  • In addition to juggling all of these tasks, employees are expected to be courteous, kind, to verify guest documents thoroughly, provide their undivided attention, and answer questions promptly. Since human beings are not actually able to multitask, how do you ensure that all of these things happen simultaneously and correctly? The answer is, with artificial intelligence.
  • Personalization is an essential consideration today. Consumers expect the businesses they interact with to personalize all communications. That applies to everything from voice communications to email marketing, social media interactions, and more
  • How is AI enabling better personalization?
  • It’s all about creating a unique experience that’s tailored to each guest or family.
  • From business intelligence in the hospitality industry to automating front desk and back-office tasks, AI is here to stay.
  • sarahcarniglia on 30 Mar 22
     
    Hospitality employees are faced every day with multi tasking which can lead to human error. AI has many benefits in making the majority of these tasks automated. Hatboxes will take a guests information, and record it into the database which will allow the staff to make the stay more personalized with information at hand.
  • ...1 more comment...
  • djohn304 on 15 Sep 22
     
    AI exists in all functions of our modern lives. It has fundamentally allowed for more processes to happen, while exhausting less human labor. It has created more efficiency and accuracy in the hospitality industry.
  • djohn304 on 15 Sep 22
     
    The article simply describes the ways in which AI is apart of our everyday lives and how it has not only impacted us as individuals but in the hospitality industry. Years ago, when we thought of AI we would think of big robots but now AI is as small as a chip in an iPhone, or as intangible as data on a software. AI has enabled a deeper level of personalization to guest experience as well as added close to maximum efficiency in the data and intelligence realm. It allows for multiple processes to be happening at the click of a button, lessening the potential exhaustion of our human resources in these businesses. In my opinion, AI has brought exponential convenience to our everyday lives and although sometimes intrusive, it makes life easier. Being able to rely on a piece of technology to remember certain patterns and trends is convenient and efficient.
  • jordanskj on 19 Sep 22
     
    In this article, the author thoroughly discusses how artificial intelligence has severely impacted the hospitality industry. The author begins with a short description of what AI really is, stating "The term "AI" doesn't have to refer to an autonomous robot that handles the cleaning in your home. It can just as easily refer to the algorithm used to personalize the marketing emails you receive". They then go on to explain how AI can be and IS extremely helpful to the operations side of the hospitality industry. For example, when the front desk phone rings, AI can be implemented to intelligently reroute incoming calls to the correct department's line, alleviating some of the work off of the front desk staff who would've otherwise needed to stop what they're doing to answer the phone for something as simple as a transfer to a different department. Next is a section dedicated to how AI can personalize the guest experience. By collecting data on guests while they're using your website, you can show them offers and amenities at your hotel that are tailored to them. The example in the article states "You might make special offers that speak to their unique needs, such as child-friendly rooms, all-inclusive stays, or experiences that include a room at the hotel, but also tickets to events or shows in the surrounding area". All in all, AI is vital to the hospitality industry. It not only helps guests have the best experience they possibly can, but it also helps the staff with providing the best service they possibly can to the guests.
lflor087

7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views

www.analyticssteps.com/...d-reality-hospitality-industry

shared by lflor087 on 18 Jul 22 - No Cached
  • augmented reality it works in enhancing the experience and satisfaction of the customers. 
  • The prime concern of this industry is the best customer experience while providing their services.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • ...42 more annotations...
  • can open up various opportunities for a better and smooth customer experience.
  • enhance the physical surroundings by making them more interactive. 
  • stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
  • extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
  • make the maps more reliable and informative but will make the visits more convenient and informative for the customers. 
  • this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • can help in getting details about the guest and their preferences and choices.
  • This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff. 
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice. 
  • Hospitality is a service-based deal.
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
  • digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on. 
  • can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
  • 1. Interactive Hotel Rooms 
  • Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information. 
  • Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
  • The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service. 
  • 360 degrees virtual tour before being physically present. 
  • 2. Map Features 
  • Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
  • 3. Gamification 
  • The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
  • Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
  • 4. Beacon Technology
  • Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations. 
  • This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only. 
  • 5. Guest Recognition
  • guest recognition can become the catalyst in providing relatively better and convenient services to them.
  • Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.   
  • 6. Maintenance Information
  • The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
  • 7. Translation Facilities 
  • In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
  • Examples of AR in Hospitality   Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones.   Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel.   Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction.    The Mansion uses AR-based brochures to display its accommodation facilities to its guests. 
  • AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal. 
  • e most hassle-free ways
  • ces in th
  • The host and guest mutual interaction seek to deliver and get the best servi
  • Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
  • Amanda Acosta on 18 Jul 22
     
    Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
  • earagon22 on 18 Jul 22
     
    This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
Krystal Jost

Buffalo hotel launches Verve Living System | Hotel Management - 0 views

www.hotelmanagement.net/...ches-verve-living-system-18350

buffalo verve key hvac lighting wireless keycard equipment technology sustainability energy green hotel hospitality tech

shared by Krystal Jost on 19 Jan 13 - No Cached
  • When a guest enters the room, he or she places the room key into the slot on the KeyCard Switch which then transmits a wireless signal. When in place, guests have complete control over the lights, outlets and the HVAC unit in the room. When removed, the room is designated as unoccupied
  • it also can detect which in-room devices have low battery levels; which rooms have constant occupancy; which rooms have problems with network connectivity; and which are not communicating properly with the hotel PMS and other systems.
  • Krystal Jost on 19 Jan 13
     
    This article focuses on sustainability and methods in which technology is utilized to conserve energy and waste, while also not hindering the guest experience. Hotels, similar to the Salvatore Grand Hotel, have began implementing systems such as the Verve Living System, by Zeno Controls, LLC, that provide wireless connections to the heating, ventilation, and air conditioning system, as well as the lighting in the guest room. It utilizes sensors to activate such amenities, and enables the guest to enter the room, place their key card into a slot, and it will begin to adjust to the preferred temperature and the preferred lighting levels. Once the key card is removed, such as when the guest is leaving the room, after a very short delay, it sends a signal that verifies the room is unoccupied, and turns off these energy-consuming items in the room. Many guests, when staying in hotels, do not consider turning off their lights or air conditioning when they leave the room, and simply leave everything running. They do not realize the impact this has not only on costs for the hotel itself, but also the impact that it has on energy consumption and sustainability. With the growing awareness of being "green", guests are focusing more and more on conservation, however, they may still be slacking in these areas, leaving things on, being absent minded. This system will allow guests to not have to worry about such tasks, and controls the system of turning these items off for them, adding convenience for the guest who is environmentally conscious. I have personally seen a similar system being used in a hotel room, and thought it was a great idea, and an amazing way to control costs and eliminate waste of resources. It is also very surprising to read that the Verve Living System detects low battery levels, constant occupancy, problems with room connectivity, and rooms that are not communicating with the hotel PMS or other systems. This enables the maintenance team of a hotel to fun
lkastwood

The importance of a Property Management System in the Hotel industry - Preno HQ - 0 views

prenohq.com/...t-system-in-the-hotel-industry

hospitality technology business hotel property management system PMS software

shared by lkastwood on 24 Sep 17 - No Cached
  • The right property management system (PMS) is a key factor in hotel success. Having a system that makes frontdesk workflows easy, will create a seamless guest experience. With the abundance of new technology in the property management systems industry, there is no time like the present to upgrade your PMS.
  • Having streamlined and easy check in and checkout processes is important for both the guest experience and hotel efficiency. A property management system will help you perform these tasks with ease, increasing productivity and delivering that exceptional guest experience.
  • A PMS that connects to a channel manager means all your availability is constantly being updated. This means no double bookings, saving you and your team time by eliminating double bookings.
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  • The guest experience is such an important aspect of your accommodation, and is the key to returning guests. Using a streamlined and intuitive PMS will save you time on your day-to-day processes.
  • lkastwood on 24 Sep 17
     
    A Property Management System (PMS) is essentially a company's accounting system. In an article written by Preno a Property Management System company they talked about the importance of a Property Management System in the Hotel industry. The right property management system plays a key role in the success of a hotel. The right PMS is not only good from an accounting stand point, but also for building the guest experience. The article covered 5 benefits of having the right PMS in your hotel. First, guest's first impression Preno states "having a system that makes front desk workflows easy, will create a seamless guest experience". How frustrating would it be to finally getting to your hotel after hours of traveling only to have the person at the front desk unable to find your reservation in their system? This would definitely paint a bad picture for the guest; however, it would be a much better feeling if upon your arrival your information is already printed and your guest preferences are already noted and your room keys already printed. Secondly, streamlined check-in and check-out. This is important because the hotel industry has made the process so easy by making applications available for your phone or ipads in the rooms or hotel lobby. Third, clear communication. "Having clear lines of communication between all departments of your property and with the guest is integral to a successful accommodation." This is very important especially between house keeping and front desk. Having an effective PMS allows house keeping to clearly communicate what rooms are clean and available for check-in and upon check-out the front desk is able to change that room status allowing house keeping to see the room is ready to be clean. This also work well for room service and room repairs. Fourth, and one of the most important is no double booking. With clear communication from each department the system will be constantly updating, this saves the hotel time and decrease or eli
pjohn091

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views

www.hospitalitynet.org/...4050985.html

hotel industry

shared by pjohn091 on 18 Feb 18 - No Cached
  • ction via the guests' mobile devices-only now, it won't be by dialing a number or sending a text message.
  • intera
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers
  • ...15 more annotations...
    • Henrique Rodrigues
      Henrique Rodrigues on 08 Apr 18
       
      The following article analyzes the relationship of mobile proximity marketing in the hotel industry and how it is very innovative in shaping different ways to interact with hotel guests and to drive revenues. Many things have changed in the last 10 years in the advertising and marketing industry as mobile devices became more of a pocket computer. Different technologies have been developed to use the full interaction possible with the customers and marketing had to be quick to make its own changes. The inception of proximity marketing allow the companies to be more effective and develop an interactive engagement. By changing the methods of communication, marketing can deliver and offer more information than it could ever be done before. One of the main ideas behind is to entice the customers and offer them exclusivity, giving the guests what they want. In exchange, hotels get to retain more loyal customers and also gain data and statistics that will help the hotel to stay relevant at all times. At the end of the day, the main goal is increasing customer engagement, exclusivity and interaction. So far it has been working just fine.
  • hoteliers can also measure the response of their advertisements, and advertising messages can be tailored based on the hotel or advertising partner's needs in real-time
  • this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment
  • The messages are automatically delivered to the guest's cell phone whenever they approach a certain distance (from 3 to 300 feet) of the TV in their room, or any digital signage in the hotel property,
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience:
  • new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction
  • it is clear that the future of hotel marketing is ready to evolve
  • offering hotels and advertisers increased customer engagement, interaction and exclusivity. B
  • y adding proximity marketing into the mix, hoteliers can encourage guests to react to an advertisement immediately, create repeat business, and in turn generate larger ROI for hotel advertisers.
  • allows digital signs to 'talk and interact' with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media",
  • an exclusive offer, rich media, loyalty promotions and incentives and a great deal more.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers.
  • Two of the fastest-growing marketing channels today are mobile devices
  • cmelendez24 on 18 Feb 18
     
    This article discusses proximity marketing within the hospitality industry. Proximity marketing is a growing useful tool. Hotels are among those utilizing proximity marketing. As noted in the article and highlighted in yellow, proximity marketing allows the hotel to reach there guest after they check in. Following check in your phone can be used as increased access to the hotel. Proximity marketing is an enhancement which leads to increased innovation. Per the article proximity marketing is one of the most effective advertising tools to become available for hotels. Through proximity marketing messages are transferred to the guest cell phone. The cell phone access has the ability to lead to increased revenue. The hotel and guest can interact in new ways. This form of marketing caters to guest engagement, provides a new method of communication and allows for guests to receive information. Proximity Marketing is an innovative tool that I believe will continue and grow as the years continue.
  • ...4 more comments...
  • anonymous on 24 Jul 18
     
    This article serves to illustrate the effectiveness of proximity marketing as it is a way for businesses to carefully curate their messages based on customer interactions and in turn increase revenues through specifically targeted advertising campaigns. This digital marketing technique is designed to boost customer engagement and interaction and will enable the company to gain valuable insights to customer behavior.
  • dstic005 on 10 Nov 18
     
    Discussed are the uses of proximity marketing for the hotel industry. The ability to reach guests while on property and informing them of the services that are available as well offering special pricing and other incentives for returning to the property are all useful tools.
  • jfuen093 on 29 Sep 20
     
    MUST READ! This is a powerful summary of proximity marketing - and how it applies specifically to hotels. The article is rich in statistical data on how many guests use their cell phones, have a cell phone and what the opportunities are for a hotel to use this data. Interesting stat - 98% of guests turn on their TV within 5 minutes of entering their room. What a captive way to reach out to your guests!
  • sarahcarniglia on 06 Apr 22
     
    Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.
  • CHARLENE ESCOE BARNETT on 16 May 22
     
    Mobile proximity marketing in my opinion will continue more vigorously in the future . This is a captive audience for the hotel to connect with its guests to upsell , inform , drive business to the brand and its affiliates as well as a great tool for guest retention . Undoubtedly , the cell phone has replaced Ipads and computers in the movement for vacation guests for example . A guest would usually not take their laptops to the pool area but will more often than not , take their cell phone. A popup Ad while walking by the boutique or an outlet can stir emotions to visit or purchase that was never planned.
  • pjohn091 on 12 Jun 22
     
    This article discusses how, using proximity marketing and hotels can deliver relevant content to guests' mobile devices at moments of maximum influence, in a contextually relevant environment. With proximity marketing, hotels can advertise to a captive audience without leaving their property or hotel rooms. Messages can be tailored according to the hotel or advertising partner's needs in real-time.
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