Chad Kaydo in his article '7 Things Event Planners Want From Technology Now," highlights the results of a recent survey where industry officials noted what tech changes and adaptations they would like to see as it relates to the Event Planning and Management area of the Hospitality Industry. He noted the following items as the urgent needs of event planners: **Lower Prices - many planners steer clear of the technology due to costs and thus would like to see adjustments in costs relating to new technology. **Integration of Planning Tools - Planners want to be able to connect the different tech offerings used instead of using them in isolation. **Next Generation Apps - Event Apps should be of the same sophistication and simple to use as those of popular consumer apps such as Instagram. **Seamless Social Media Integration - Social Media has become and important tool for event planners. Rene Mark stated that they would like to see "any form of technology that creates a more engaging experience for our clients so that they can interact from the audience, share their experiences online and engage actively with other participants." ** Improved Internet Access - one of the major complaints of planners and something they would like to see improvements on is WiFi access at event venues. Mr. Kaydo noted that planners and tech developers said that the lack of robust, reliable, reasonably priced bandwidth and network services at hotels is slowing the pace of technological advancements across meetings and events. ** Attendee Data Tracking -Improved Technology to keep track of attendee participation. **Help to figure it all out - Planners find it difficult to keep up with technology and to constantly learn how a new device or program works. However this attitude is affecting the results gained from the adoption or lack of as it relates to technological advancements in the Event planning field.

In the article "Effective Marketing Strategies for the Hospitality Industry," author Grace Owen highlights the importance an online presence to gain market share. She showed how popular online sites that are frequented by the general public can assist in bringing patrons to hospitality establishments and increase market share. According to Ms Owens, "in the digital age social media must be a part o hospitality marketing and it goes without saying that every hotel or restaurant must have a high quality website." Regardless of how one may feel about technology it is important that it is incorporated in the marketing campaign as this is the way to reach persons and engage with them and a company that chooses not to embrace digital marketing will be at a disadvantage.

Manali Jaggi in his article "The future is here for the Hospitality Industry," highlights the importance and the benefits of Hospitality companies investing in Information Technology. He stressed that from the first point of contact; reservation to the guest's departure the role technology plays and the fact that it "expands revenue options and maintains operational efficiencies for the industry." He reported that Sukesh Jain, VP Enterprise Business, Samsung highlighted that "Technology comes in handy when we talk about personalization," which is the type of experience one aims to provide to the guest. This provides the guest with an increased customer service experience which in turn leads to customer loyalty which can only lead to financial rewards for the company. He concluded by stressing the point that the Hospitality industry must take a "proactive stance in implementing technological advances."

Tammy Mastroberte in her article "Whats new in POS Hardware in 2014" highlights the importance of a proper POS system for restaurants and presents the offerings of major POS manufacturing companies for the year. It was highlighted that 33% of a restaurant's technology budget went into selecting the right POS thus showing its importance to the sector. The importance of the traditional POS infrastructure was highlighted but it was also noted that new trends have come on stream to help improve service the major one being mobility. As noted by ED Beck CIO of technology at the National Restaurant Associaiton, " There is a lot you can do with a mobile that you could not do with the traditional POS." Because of this many of the traditional systems are being upgraded to include the ability to transit from fixed to mobile thus improving service provided.

Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co

As people continue to move towards a lifestyle that is sustainable and eco-friendly so to are their choices re travel. Llaria Bertini in her ariticle "TripAdvisor launches green initiative for sustainable travel" highlights how the popular travel site TripAdvisor has launched an initiative to assist European travelers in making hotel choices that suit their lifestyle. The initiative called "TripAdvisor Green Leaders" came about as a result of travelers need to stay at more eco-friendly accomodation. Despite that need they had difficulty in obtaining information about hotel practices. Jenny Rushmore, director of responsible travel at TripAdvisor said "We know a lot of travellers in Europe want to be savvy about eco-friendly choices they make on holiday but they don't alwyas know where to go to find that information, " thus the initiative was born. Trip Advisor came on board to provide information for travelers re hotel Green practices , to compare offerings of various hotels as well as to provide reviews not only based on what the hoteliers would provide but from the perspective of persons who would have had a first hand experience at the property. As going green becomes a more acceptable approach for many things in various areas of our lives the hospitality and tourism industry is no exception. As John Alker,director of policy and communication at UK Green Building Council said " For the hotel and leisure sector, going green is not only the right thing to do, its just good business. " TripAdvisor initiative allows us to know which properties are taking the steps towards sustatainability in one place.

Technological developments continue to have a great effect on all aspects of our lives, the hospitality industry not being an exception. Calum McIndoe in his article "Six Technology Trends Revolutionising the hospitality industry" outlines areas of technology that managers within the industry need to take advantage of. Cloud technology, though this concept is fairly new it can provide great financial benefits to companies as it cuts cost greatly due to the fact that it eliminates the heavy hardware requirements traditional technology offered. Mobility, the fact that portable devices can add a competitive edge to the service offered. Think traditional services being provided on the go away from a fixed station. Social; the popularity of social networking sites have changed the face of hospitality and tourism marketing completely. Properties are now forced to monitor social networking sites to learn about customer demands and to also learn about the image their company has out there and how they can improve it. According to Mr. "for any hotel to not at least monitor social medis is tantamount to willingly flying blind." Personalized systems; value for customers within this industry has to do greatly with the personal touch added to the service delivered. These merged systems allows properites to use data to ensure that guest needs are met. Integration; the joining of isolated systems used in all areas of operations on the property. The use of integrated systems allows for the pulling of data from the different departments thus ensuring proper management of services delivered and revenue management. Globalisation; It is important that hospitality companies adapt to changes and trends brought about by globalisation. Whether the current global outlook is taken into consideration when considering how a company operates can greatly impact the final product.