The function of E-Marketing in the hospitality industry has been discussed in the 2010 EABR & ETLC Conference. The conference claims that there are significant role in the development of the tourism and hospitality industry. The application of the Internet makes the enterprises achieve potential customers. The successful development of the E-marketing will result in timely information for the hotel-managers. It will satisfy the needs of a modern working person who is chasing the rest and recreation. It will improve the business and achieve competitive advantages. The world has shown the advantages of E-marketing with fast communication with guests, successful measurement and efficiency advertising. The successful marketing communication of hospitality enterprise will achieving business excellence in the modern hospitality industry.

The Red Lion Hotel has implemented the GroupMAX online reservation system to streamline and simplify the event planning. For hosting the events and also using the related facilities, Red Lion has became the convention destination. Now GroupMAX may combine the housing management, communications, booking processes and logistics together and working with the hotel. Red Lion has a lot of powerful tools to guarantee the event. Also, the mobile version of booking website can be accessed from other mobile devices. Booking process for each event is more like a social network. The event will present the value. Meeting planners will track the progress of the events through the dashboards that provide automated email alerts. Those things all make sure the events going smoothly.

The hotel security will be raised to a new and next level with s lot of new technology. The plastic key will be innovated to smartcard with RFID. By usting the smartcard, the customer can stay easier by using it to check in or check out, also to choose the type of the pillow. Also, without the smartcard, the smartphone also can be that role and will become more popular and more easier. The card free security systems are on the way. The fingerprint may be used to enter the room. The Houston's largest hotel has a facial recognition that can identify and track guests and employees. This system will improve the security and the business. However, not everyone wants to be on camera, it sometimes depends on the background of the customers. New security measures will become such a part of our daily life that they will become the norm. One of the greatest security measures of late is actually low tech.

This article is introducing a survey about information technology in the hospitality industry. It shows that there was a speedy increasing in IT investing which is aiming to improve customers' satisfaction and experience. Almost fifty-six percent of hospitality organizations plan to equip IT devices inside their organizations. Also, ninety-one percent of the hospitality decision makers have realized the importance of the mobile and wireless technology. There are three key facts that show the outcome of the survey. The first is to elevate the guest experience. The hotels are investing mobile and wireless technologies, also the video capabilities to improve customer satisfaction. The second one is to empower the mobile worker. The managers, security personnel and customer services all needs some applications to ensure the work efficiency and keep the management productive. The third one is to enable operational efficiency. It shows that the hotel wants to expand the ability of wireless and data transportation.

This article describes a software that has such kind of functions. It provides some solutions to the hoteliers. The solution contains to provide data from one source in one place and to capture automatically and manage key financial information. Also, It can help to close the books quickly and increase revenue and cut costs. Some systems would be involved in that. The solutions include, Infor infinium FMS, Infor SunSystems, Infor CPM Business Editon and Infor workbrain. The hotels often need to focus on business issues and make a profit. From this software, the management can make best practices and the manager can deliver financial results with confidence.

Harbortouch is the leader of the POS supplier, serving tens of thousands of business across the nation. Recently, the Harbortouch wined a Bronze Stevie Award in the Best New Product of Service. That is because they have made a sophisticated POS system with a lot of features, which are unique and free for merchants. The system includes several functions like various payment methods, placement of orders, inventory tracking and employee management. This award is considered as one of the premier business awards programs of the country. Although the condition of economy is not good, the quality of many companies is still outstanding. Harbortouvh is one of them, supplying a full-featured POs system to restaurants and retail business with no upfront costs. They also provide 24/7 services for customers. Also, the lifetime repair/replacement warranty will be maintained as long as the merchant maintains a merchant account.

This article introduced the top PMS trend of 2012. They are Mobile Booking reservation software tools; hosted solution options for reduced IT investment; and guest loyalty systems. NORTHWIND Maestro is the leader who leads all these trends and innovations. They conclude that the technology is for greater staff productivity, greater communications and profitable business process. The company also develops and implements cloud system to allow the customer to manage several hotels on just one central site. The purpose of that is to centralize audits and maximize revenue. The company also provides maintaining to their PMS network for free. The other one is the Travelers and Operators Go Mobile. From this PMS technology, the mobile usage is already having a huge impact on reservation booking and property operations. The customers are always able to book the hotel from their wireless devices like iPad. The company enables operators to wirelessly connect to their Maestro centralized system. The operators can receive management reports, real-time activity and other features from Marstro. Guest loyalty levels is using by operator to recognize, reward and retain guests. The new system is based on a single-image database and gives independent operators robust functionality. The system will check the errors and considerable cost for operators. Also it is mobile and social media optimized.

This article is introducing the best practices in the hospitality industry, aiming to saving resources. The hotel in Seattle implements a series of activities to accomplish that. These activities include: Using more efficiency equipment in the kitchen. Those equipments can be food steamers, spray heads, commercial dishwater, commercial ice machine and commercial refrigerator and freezer. Using commercial clothes washer and the water reuse and ozone systems in laundry system. In the guest room, there are also a lot of things can be refresh to save money and resource like low-flow tank, faucet aerators and plumbing. In the office, use both sides of paper and recycled paper can be very effective. Also, shut down the office equipment is also very important. During the meeting, reusable plates, glasses, utensils and other things can be used in the area. Food source from local growers is also helpful. Other area includes cleaning and maintenance, meaning how to occupancy the room with a minimum resources. Heating and cooling area includes check electronic systems in time and install renewable energy bulb. In the wider area like the building, the collect rainwater system and automatic irrigation system can be used. At last, at the point of sales and marketing, the hotel will set the room for Eco room, Pure room and Allergy room. Telling the customers the benefits and purpose of the hotel through the Internet is also a way to enhance the influence.

Electronic commerce is a booming business during these years. For example, the United States attributed $300 billion in transactions in 2002. There are two types of E-commerce through Internet, one is Intranet and the other is Extranet. Also, according to the former data, E-commerce is becoming more and more importance. Among e-commerce transactions, individual transactions donate a lot. There are lots of benefits about the E-commerce. Through selling on the Internet, they often have lower transactions costs. Also, E-commerce is faster and more convenient so that shoppers are able to take a lot of time to buy. Although there are lots of benefits, there are still drawbacks like searching better prices. Organizations usually go through four phases, including Web Presence, Web Service, Web Transactions and Integrated Web. The purpose of the first one is marketing enhancing. The second one is setting for responding to product and services inquires. The third one make company get their Web Sites ready for transactions. The last one creates the value chain among the customers. In the future, there will be greater integration of Web Sites with backend customer databases and other business information systems. The organizations are developing micromarketing decisions at individual level. At the end, the article also listed a lot of questions about the issues about the e-commerce in the future.

Nowadays, more and more consumers use cloud-based resources. The article predicted that there could be a half-billion personal cloud storage subscriptions be the end of this year. HIS company did a research and posted that the increasing number expected to 625 million next year and to 1.3 billion by 2017. Also, they are expecting various formats of the materials, such as photos, music and videos. However, the business model of the cloud company become a problem indicated that they cannot generate money from the market. HIS believes that the mobile network operators are in a better space than that of cloud company because they do not need to mine the data for marketing purposes. The mobile operators claim that they have the capability to offer cloud-storage services and may need to offer pure-play cloud offerings. Also, they are in the better position to attract consumers by more options.

This article claims that the hotels are trying to apply and adopt cloud-based hardware and software as the developing of computers and smartphones. The article uses the Delta Hotel as a example, explaining how the software apply to the management and how it be updated. In the Delta Hotel, Micro Opera 9 hotel management software is applied to many supportable devices. Also, the software contains the original product, mixing with new functions and fashion designs. Some company now is developing the software and application based on the Cloud system. Hotel Concepts-Brilliant a company providing such kind of service to hotels by collecting just only monthly subscription fee. The software-as-a-service has some advantages such as cost less, upgrade in time, no extra up-front investment and no property software or hardware to maintain. iTesso，which includes the booking engine, interface hardware and mobile applications is available as a front-end service. Call charging, POS system, accounting and keycard system are also included. The client who uses this software is able to use functions such as dashboard, check-in, check-out and housekeeping.