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jackyreis

The Role of Green Technology in the Sustainability of Hotels Essay - Free Argumentative... - 2 views

  • Throughout the life of hotels— from building construction, operation, maintenance and evolution—the environmental issue is the wasteful consumption of vast amount of resources such as water and energy and accumulation of air, soil and water pollution in a built environment. The unique service function and operations of hotel result to a stronger ecological impact when compared to other buildings used for commercial purposes. (Bohdanowicz, Simanic & Martinac, 2004)
  • It is imperative for hotels to construct buildings, design their facilities, operate, and refurbish structures in a way that causes the least possible harm to the environment. (Straus & Gale, 2006)
  • Protection of the environment through eco-friendly practices by hotels involves a radical change in operations and a long-term impact, which makes this a sustainability-driven strategy
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  • The growing concern over sustainability in the business sector led to developments in innovative environment friendly processes and tools collectively called green technology
  • Green technology enables the eco-friendly practices of business firms.
  • The concept of sustainability emerged in the field of natural sciences in recognition of the scarcity of natural resources and the need to rationalize usage to secure sufficient resources for future generations (Kirk, 1995).
  • The concern of sustainability is ensuring the continuation of the well-being of people and protection of the environment from wasteful use or destructive activities.
  • The implementation of sustainability plans involves innovative methods and tools accessible to hotels and responsive to the multi-dimensional issues including impact of operations on the environment experienced by hotels. Green technology understood as eco-friendly tools and processes or environment friendly products support the successful implementation of sustainability plans in the hospitality industry.
  • 1.      Minimized pollution and rational energy and water consumption. 2.      Respect for culture and tradition. 3.      Community involvement in the hospitality economy. 4.     Consideration of quality instead of quantity in terms of the visitors to tourist destinations. 5.      Economic benefits redound to the community. (Robertson, 2007)
  • In relation to environmental sustainability, there are also considerations for inclusion into the sustainability plan of hotels to ensure that they meet environmental compliance (Butler, 2008)
  • However, even if sustainability planning is a tedious task, the expected outcomes are long-term and compelling because this determines the continuity or viability of hotels, firms whose future survival depends on sustainability (Butler, 2008).
  • 1.      Scale and distribution of operations in a given area. 2.      Hotel demand and means of alleviating the negative effects. 3.      Protection of key assets historic buildings, townscape or coastline. 4.     Contribution to other related areas such as economic development and cultural preservation. (Sharma, 2004)
  • Since the sustainability of hotels spans multidimensional aspects, the contribution of hotels to other areas such as employment or job creation also supports its sustainability.
  • Green technology received recognition as an aspect of human society and therefore part of sustainability. In a sustainability panel of representatives from the hospitality industry, sustainability as a strategy meant addressing today’s needs without adversely affecting tomorrow’s needs (Knowles, 2008).
  • Examples of product enhancement are energy saving appliances and fixtures such as fluorescent instead of incandescent lights or intelligent air conditioning systems that regulate room temperature depending on the presence of its occupant
  • The extent of reduction of waste varies since this could range from minimal to significant decrease in the volume of waste generated, capacity of landfills, and transportation needs. By benefiting the environment, economic benefits also accrue. (Billatos & Basaly, 1997)
  • dopting waste management processes and tools accrues financial, economic, and environmental benefits for hotels.
  • Key to these activities is the ability to harness the full functional value of materials and product components at the least possible additional processing cost for recovery and reuse. (Billatos & Basaly, 1997)
  • First is design of recycling or the cost-effective manner of recovering and reusing materials. The design provides support during the disposal stage to ensure low added cost for recovery. Second is design for disassembly encompassing the methods enabling the minimization of cost in segregating reusable materials. This leads to savings that accumulate when design interventions are made during the stages of material selection and assembly that already separates reusable materials
  • Third is toxics management comprised of the activities of controlling and eliminating toxic materials that are innate components of products such as cadmium or lead. Excessive levels of these toxic materials are hazards to health and the environment. (Billatos & Basaly, 1997)
  • Environmental benefits include reduced accumulation of waste and lesser risk of soil, water and air contamination of toxic production. (Billatos & Basaly, 1997)
  • Pollution prevention involves the elimination of processes in manufacturing that cause pollution. This requires change by redesigning the production process in a manner that prevents the accumulation of harmful by-products or the redesign of the finished products so there would be no use for processes that result in hazardous by-products. The prevention of pollution in production design exacts capital investments but the cost of redesign is deemed less when compared to the cumulative cost of controlling pollution, which would likely increase with new regulations imposing more active methods of pollution control. (Billatos & Basaly, 1997)
  • Green technology as a process and a collection of tools addresses four objectives, which are a) waste reduction, b) materials management, c) pollution prevention, and d) product enhancement (Billatos & Basaly, 1997). There are processes and tools specifically targeting any one, some or all of these objectives so that the appropriate choice depends on the priority of hotels.
  • The technological development of product enhancement innovations is escalating and promise greater functions for business establishments. (Billatos & Basaly, 1997)
  • Utilizing product enhancement technologies influence the sustainability of hotels in terms of savings on operating cost, lesser pollution and waste in the built environment, and value creation for environmental conscious customers (Yaw, 2005).
  • Overall, green technology supports the sustainability of hotels by decreasing a wide range of economic and non-economic costs to support the financial viability of hotels in the long-term and conserving the natural environment on which the hospitality industry depends for the continuity of business. By adopting green technology, hotels gain processes and tools it can use to secure its sustainability.
  • A range of energy saving technologies is available to the hotel industry. These technologies could make hotels green buildings by targeting various areas for energy saving.
  • One is electric heating pumps as alternatives to conventional electric boilers or condensing/non-condensing boilers requiring gas to run. The use of this green technology by a hotel in Hong Kong with a rooftop swimming pool showed a reduction in energy consumption by 26.5-32.5 MWh and a reduction in greenhouse gas emissions by 12,000 kg. When computed over a ten-year period, using this technology would save the hotel HK$226,400 in energy cost savings. The hotel can earn back the cost of adopting this technology in two years. (Chan & Lam, 2003)
  • Building designs able to harness alternative sources of energy comprise green technologies that support the sustainability of hotels. Solar panels continue to gain function in energy saving for hotels (“Building in a green edge,” 2008) although the payback period is longer than expected, the energy saving potential extends to the long-term. The use of building designs that harness natural light such as skylight atriums that do not use artificial lighting during the day are also green alternatives for hotels (Kirby, 2009).
  • Another direction of green technology for the kitchen is the reuse of exhaust heat from the kitchen by harnessing the heat from the exhaust or condensing hot air to produce steam for use in cooking. This is a means of recycling energy. However, this involves the integration of the design in the structure of the kitchen or the building itself, which means greater investment. (Higgins, 2008) Nevertheless, further innovations in this technology could enhance practical value for hotels.
  • In other areas of hotels such as rooms and bathrooms, e-sensor systems and LED lights comprise green technology options. E-sensor systems apply to different systems such as lighting and air conditioning. The e-sensors have the capability to change automatically the lighting or air conditioning settings depending on the area of the room where there are people or temperature changes in the room. LED lights offer greater energy savings than fluorescent lights so this represents the third generation in lighting technology. (Kirby, 2008) Systems thinking in energy management comprise a promising green technology in saving on energy costs (Sobieski, 2008).These technologies are widely available and accessible to different hotels. The energy saving is experienced in the short term and the payback period is shorted. The problem with this is hotel guests tampering with the system leading to added cost for repairs. This means that awareness and information dissemination are important for the effectiveness of these technologies.
  • Another green technology for rooms is the biodegradable key cards. These have the same life span as the conventional key cards except that these are biodegradable or recyclable. (Gale, 2009) These require little cost with high environmental impact.
  • This involves the placement of water treatment plants that recycle water used in baths for flushing in toilets. (Edwards, 2004) These comprise viable and accessible water conservation practices that would contribute savings on the cost of water to rationalize the consumption of water as a scarce resource.
  • One is the conscious involvement of hotels in the protection of the environment since the nature of the business of the hospitality industry and the closely connected industries such as tourism heavily rely on the soundness of the natural and socio-cultural environment for business
  • The other is the investment in environment protection in a manner that secures economic and financial as well as a range of non-monetary benefits for hotels in the long-term (Vermillion, 2008).
  • Energy consumption is also a benchmark of the eco-friendliness of hotels
  • The water conserving technologies provide the process and tools for hotels to achieve this benchmark.
  • Waste and pollution management are also benchmarks of the ecological involvement of hotels.
  • Green technology takes the role as an enabling process and tool for hotels to become sustainable.
  • With hotels competing to maintain its customer base and pull customers to shift to the hotel’s services, green technology could become an enabler for hotels to become competitive.
  • Investing in green technology enables hotels to significantly cutback on operating cost. This enables hotels a wider profitability margin and room to offer promotional prices to attract more customers (Jones, 2002).
  • Green technology has taken a central role in the sustainability of hotels. The concept of sustainability of hotels involves the aspects of environmental protection and business viability.
  • The use of green technology also contributes to the viability of business firms in terms of financial standing and non-financial competencies in the long-term. Going green attracts the niche market of environment enthusiasts that contribute to sales. Using the range of green technologies available would also result in savings from operating costs in the long-term, which increases the profit of hotels and gives them flexibility to invest in marketing activities.
  • It is a sound strategy for hotels to consider green technology as a process and a collection of tools in support of sustainability goals.
damanigoode

Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Partici... - 0 views

  • To learn about guest participation and satisfaction in sustainability programs for over 89 hotel brands, we draw from a broad survey of 120,000 customers in the J.D.Power database over a period of five years, 2006 through 2010.
  • Hotel operators are well aware of the potential ben-efits of sustainability, and many of them publicly promote resource conservation.
  • Guest satisfaction with hotels’ sustainability programs is seen as essential for their success
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  • Based on these surveys, the most effective and widely used environmentally sustainable best practice among resorts is towel and linen reuse programs.
  • Offering sustainable programs does increase guest satisfac-tion, but the effects are modest, as shown in Exhibit 7, which shows the statistical effects by segment and overall.
  • Although studies from the general sustainability and marketing literature suggest that consumers do value envi-ronmentally sustainable products (although with limits), we believe that the relationship between hotel’s environmental sustainability-related initiatives and customer satisfac-tion measures reported by hotel guests remains uncertain.
  • Although hotels’ sustainability efforts are essential for saving energy and resources, a key element of any green program is guests’ reaction and participation.
  • The traditional drivers of satisfaction (room, facilities, and food and beverage quality) still overwhelm the effects of green operations. That said, green programs do not diminish guest satisfaction, so hotels may consider their cost-benefit analysis, potential for improved employee relations, and reduced risk in addition to “green” satisfaction to determine whether these investments are beneficial.
  • The LEED certification system’s new v4 scorecard is specifically designed for the hospitality industry and is intended to create incentives for new lodging construc-tion that meets sustainability criteria.
  • It has also been found that water-saving notices in bathrooms that encourage custom-ers to regulate their water use are effective.
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    This article shares results from an environmental sustainability study of 100 US resorts and a separate survey of 120,000 hotel guests. It discusses a variety of sustainability initiatives such as water and energy conservation, recycling and waste reduction, LEED construction, and guest engagement. While guest engagement was significant, indicating 75% of guests surveyed actually participated in sustainability initiatives during their stay, the effect on guest satisfaction is modest at best. At best, only 0.6% of guests selected specific properties based on environmental sustainability. Guest participation in sustainability efforts were highest at extended stay locations, followed by luxury and upscale properties, with economy properties placing last. The most effective and commonly used aspect of sustainability efforts was towel and linen reuse, showing up in 91% of the survey responses. Overall, while the traditional drivers of guest satisfaction remain consistent across brands and property types (room, facilities, food and beverage quality), sustainability programs do not lower guest satisfaction, but are increasingly becoming a standard expectation of both guests and employees, and have significant cost-savings potential when implemented and managed effectively.
zihanwang

25 Eco-Friendly Hotel Ideas for Sustainable Properties | Cvent Blog - 0 views

  • Hotels around the world are rolling out a plethora of green initiatives like smart showers, solar power installations, and waste diversion.
  • Sustainable hotels are businesses that significantly reduce their environmental impact through green best-practices in maintenance, services, logistics, products, and supplies. The core elements revolve around reducing waste, saving energy, and cutting down on water usage.
  • Utilizing Internet of Things (IoT) technology, these same room amenities can be connected to apps so guests can change settings remotely. 
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  • Make your staff eco-friendly
  • 1. Create a green team.
  • 2. Target low-hanging fruit to start.
  • 3. Make the hiring and training process green.
  • Ensure guest services are eco-friendly
  • 4. Focus on efficiency. 
  • 5. Upgrade your transportation offerings and services with sustainability in mind.
  • Make guest rooms more green  6. Automate conservation.
  • When hotels go green, they do less damage to the environment, lower costs, and win goodwill from guests. 
  • 7. Furnish rooms sustainably.
  • Make food services eco-friendly 8. Reduce waste during events.
  • 9. Incorporate reusable dishes, silverware, glasses and mugs.
  • 10. Shop local.
  • 11. Compost and donate food from your kitchen.
  • Make the gift shop green 12. Stock-up with sustainable items.
  • 13. Operate with efficiency.
  • 16. Install a worm composting bin.
  • 15. Water wisely.
  • Smart irrigation systems
  • Create hotel landscaping and gardening that's eco-friendly 14. Cut down on runoff.
  • Keep hotel utilities green 17. Keep things shady.
  • 18. Automate water and energy conservation.
  • 19. Invest in green infrastructure.
  • Make hotel maintenance green 20. Give your operations a check-up.
  • 21. Keep an eye on your systems.
  • Ensure hotel waste management is sustainable 22. Ditch the plastic water bottles.
  • 23. Compost whenever possible.
  • Go green for purchasing 24. Make green decisions.
  • 25. Shop for certified green appliances.
  • Share the good news about your sustainable hotel:
  • As you take steps to improve sustainability, it’s imperative to get the word out about these positive practices.  Social media is popular with environmentally conscious consumers.
  • Incorporate your sustainability business practices into your search engine optimization (SEO) marketing efforts to rank higher in Google search results.
  • Partner with green business organizations.
  • Email marketing is another key tool in sharing your news.
  • The hospitality industry should be wary of greenwashing when sharing sustainability stories, as environmentally conscious consumers react negatively to this practice.
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    The focus on sustainability or "going green" is quickly becoming a major trend. This article introduce 25 ways that hotels can use to develop sustainable economic. Supporting sustainable initiatives is important to the lodging industry as a whole. hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.
sliu043

Hotel Green IT - Hospitality - Siemens - 0 views

  • Siemens
  • Greening the Hotel IT environmentThere are many different aspects to address when looking at the energy efficiency of data centers and server rooms.
  • Our expertise encompasses:Power monitoringApplication harmonization and consolidationActive Energy ManagementVirtualization
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  • Using IT as enabler to lower carbon footprintIT solutions can be used to help a hotel to manage its environmental impact (CO2 emissions, energy consumption).
  • Benchmark customer’s own position in sustainability issues vs. competitors and improve own sustainability processes to become best-in-class.Integrate sustainability / energy management into company strategy, organizational framework and corporate behavior Target setting for company-wide KPIs (e.g. CO2) and creation of transparency by setup of IT supported controlling process Support fulfillment of regulatory requirements, voluntary reporting (e.g. GRI, DJSI, CDP) and company positioning (e.g. sustainability report) Manage environmental and other sustainability projects
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    "IT solutions can be used to help a hotel to manage its environmental impact (CO2 emissions, energy consumption). Siemens analyses the customer requirements and then implements best-in-class solutions. In addition we provide the required process consulting to establish sustainability reporting within an organization. Here are a few highlights of our "Sustainable Impact" offering: Benchmark customer's own position in sustainability issues vs. competitors and improve own sustainability processes to become best-in-class. Integrate sustainability / energy management into company strategy, organizational framework and corporate behavior Target setting for company-wide KPIs (e.g. CO2) and creation of transparency by setup of IT supported controlling process Support fulfillment of regulatory requirements, voluntary reporting (e.g. GRI, DJSI, CDP) and company positioning (e.g. sustainability report) Manage environmental and other sustainability projects"
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    in order to keep the green hotel the manger should use the IT solutions. especially in the environment impact, we cannot control the hotel environment sustainability development only by the manual. using the IT solution is fast and convenient. we can use it to analysis and conclude the best solution or advice for the sustainability development of the hotel. we put the data, operation statement and expenses into the system and then the computer can help the hotel to establish the frame for building the green hotel. also we can use the Siemens technology to assign the employees everyday so as to avoid the situation that is over-staff or under staff. moreover we can use the Siemens system to decline the waste of paper, water, energy and so on. This way can save the money and protect the environment.
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    Nowadays, all hotels are trying to improve their IT with their sustainability efforts. In this article, Siemens has introduced a new system "IT for Sustainability". The new system will help hotels improve energy, resource-efficiency, and save costs in two ways: greening the hotel IT environment and using IT as enabler to lower carbon footprint.
lavendersheshe

How technology and eco-friendly practices are helping short-term rentals go green | Pho... - 0 views

  • The short-term rental industry faces a unique set of challenges when it comes to sustainability.Unlike hotels, where services like housekeeping and recycling are centralized on-site, rental homes are dispersed over a given region, which can make streamlining operations in an eco-conscious way somewhat difficult.
  • sustainability and operational efficiency are effectively the same thing.
    • lavendersheshe
       
      The hospitality industry uses sustainability as strategy to lower costs and reducing wasteful consumption through smart initiatives
  • keyless entry and smart temperature control to adjust the thermostat when properties aren’t in use.
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  • With smart thermostats, "it will save property managers money, but ultimately it creates a better guest experience
  • City Relay says, as part of its sustainability initiatives, it primarily uses technology to streamline communication channels. "That way, people don't have to congregate in a central space or drive across London to have a face-to-face meeting to get things done," says Helen Skeen, senior brand and content manager.
    • lavendersheshe
       
      Sustainability can be integrated into everyday operations in the simplest forms such as this example of taking advantage of communication technology to avoid driving all the way to the company to conduct meetings.
  • Having those digital lines of communication [through programs like Slack and Trello] is essential to being able to do the job, but also making sure that in doing that job, we're not wasting resources and increasing pollution
  • According to Airbnb, 88% of its hosts incorporate some form of green practice into their hosting, with 59% providing recycling, 39% providing information about public transportation, 47% providing bulk toiletries and 40% using green cleaning products.The company says it has seen an “overwhelming desire” from both hosts and guests to take steps to support sustainable travel, and Airbnb provides a toolkit for hosts with environmentally friendly tips.
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      It is also important to take the time to educate people that host travellers in their homes different ways of promoting a sustainable stay.
  • being aware of the fact that - at least in the short-term - it's going to cost your business more.”
    • lavendersheshe
       
      For smaller companies that provide short term rental platforms it may be costly in the beginning to initiate sustainable practices but in the long run it would provide better results.
  • City Relay aims to educate guests and hosts about sustainability efforts with information in house manuals and through marketing materials and in the booking channel
  • , Airbnb is creating a new program that will offer $100 million to local initiatives around the world over the next 10 years. The grants will “focus on projects that promote cultural heritage, economic vitality and sustainable communities and demonstrate clear local impact
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    AirBnb and City Relay discuss how they are implementing sustainability in the short term vacation rentals that host travellers in their business platforms. Sustainability has become a very important trend in tourism which travellers highly consider and these businesses see sustainability as a way of increasing operational efficiency.
lderi004

What are the advantages of Sustainable Building? | Syntegra Energy Consulting Ltd - 0 views

  • The practice of sustainable building has existed in one form or another for decades now, but it seems that its only in recent years that a drive for the construction of environmentally responsible, energy efficient and sustainable homes and commercial buildings has truly come to the forefront of the design, planning and construction industries.
  • The smart use of materials contributes greatly to reducing embodied energy in sustainable building projects.
  • Sustainable buildings generally require less maintenance than buildings without sustainability as a priority in their design and construction.
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    I found this article interesting for this week's topic, as it talks about the advantages to sustainable buildings. The article mentions the practice of sustainability has existed in some way for decades. However, now more than ever, there is a drive for responsible construction, for both homes and commercial buildings. Advantages to such buildings include lower costs, as sustainable designs offer energy efficiency. Which leads to the advantage of lower energy consumption, through the use of systems, such as solar panels, or wind energy generation features. Lastly, sustainable buildings can also require less maintenance, allowing for a longer lifespan, and less costly attention. 
kteme001

Why sustainability should be a core subject in hospitality management | By Arturo Cuenl... - 0 views

  • The CEO of Scandic hotels Ronald Nilsson prognosticated in 1994: "Tomorrow's market is about mutual values.
  • These hotel groups strive to accomplish their key performance indicators such as reducing energy and CO2 emissions, reducing water consumption or waste going to landfill.
  • "No complex, evolving, and self-adapting organization can be adequately understood merely though analysing its parts and ignoring the full system.
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  • And, of course, sustainability still needs to fulfil the classic economic axiom: to offer great value for money.
  • Hospitality practitioners consider it essential that hospitality management educators provide students with a more realistic view of the industry in addition to the technical skills and knowledge essential for careers in the industry.
  • the environmental dimension: how can we minimize environmental impacts in our organization? (2) The economic dimension: how can we maximize our economic profit? And (3) the social dimension: how can we maximize the social well-being of all stakeholders?
  • The interesting thing about hotel companies that are more sustainable is that they are better capable of attracting and retaining talent.
  • Employees work together with managers to improve and innovate in social and environmental actions.
  • However, though sustainability is about improving company image, it should not be seen as involving only one specific department or consisting only of isolated actions. It must be established as a core value within the company, as a part of its DNA
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    This article touches upon why it is so imperative for sustainability practices to be taught in the hospitality industry. It talks about how the next generation to come will not be able to tolerate today's world's insensitivity to the environment. Sustainability has shifted from a want to a must. Many big name hotels, like Marriott, have set high goals to reduce their environmental impact. They have key performance indicators like reducing energy use and the level of CO2 emissions to help aid the Earth's environment. The goal should be to have zero CO2 emissions and zero landfill waste, but this is a goal that will take time to reach. Profits should not be the only thing businesses are interested in. Sustainability should be included in the training process of employees within the business whether they be in customer service, kitchen or marketing...everyone can help save somewhere. Sustainability has become the new management dimension, right along with providing memorable experiences and providing good service. It has been shown that companies who practice sustainability in the workplace have a lower turnover rate because the employees know they are working towards a greater good and are given a sense of purpose.
vmorr026

SPG Hotels Sustainability Programs | Marriott Corporate Responsibility - 0 views

  • Make a Green Choice (MAGC) Make a Green Choice (MAGC) is our guest-facing sustainability and loyalty program in which our guests can choose to help reduce our environmental footprint. Any guest at a participating SPG hotel can Make a Green Choice by forgoing full housekeeping for up to three days in a row (excluding their check-out day). For each night a guest opts into MAGC, they receive 250-500 Starpoints or a $5/5€ Food & Beverage voucher, while helping to reduce the use of water, energy and chemicals. Sustainable Food & Beverage We aim to integrate leading sustainable and social practices and principles into our core Food & Beverage strategy and operations. We are working to reduce the negative impacts of our business while supporting locally sourced ingredients and their suppliers. View Sustainable Food & Beverage Policy (PDF) Sustainable Meeting Practices (SMP) Sustainable Meeting Practices (SMP) includes a globally aligned collection of initiatives that integrate environmental and social concerns into the meeting process. This includes a Meeting Impact Report that calculates the carbon footprint of a customer’s meeting, tracks the sustainable practices incorporated during the event, and provides the ability to offset the meeting’s carbon footprint.
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    Sustainability strategies are being imposed in hotel chains and one program that I am familiar with is the MAGC in which starwood properties participated in. They have the guidelins to be on brand with these sustainability programs which is both beneficial to our guests loyalty and help sustain on what is left in nature. It has been shown in this topic the different programs that involves every department. The MAGC being introduced or offered to guests upon check-in is a good way to let our guests know that we truly cares and value our environment. And email receipt is also recommended. The SMP is for company or meeting planners with the recommendation of going paperless and go digital and still be efficient and effective. This is also to prevent the property and participants in making unnecessary wastes.
irinadolgopolova

Keeping Green: Sustainability and Covid-19 - Short Term Rentals - 1 views

  • It is important in a moment like this to ask the question – will sustainability stay as important to hospitality?
  • Sharmista Mitra-Kelly, senior associate at JCJ Architecture, noted: “They all have different expectations, but a very similar mindset when it comes to wellness and preservation [both self and natural], and that means a focus on sustainability.”
  • Giles Fuchs, entrepreneur and owner of the Burgh Island Hotel, said: “For business hotels, such as Premier Inn, they have found that individuals are far more likely to stay in hotels who are making an effort to provide a more sustainable environment.”
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  • The idea of green business is prominent in short-term rentals and serviced apartments as well.
  • Fuchs added: “There’s that obvious tension between price and quality.”This tension is at the heart of all business and tends to become unbalanced during times of hardship. When businesses are existentially threatened, as some say hospitality is with the coronavirus outbreak, logic would dictate that price takes over afterwards.
  • For some hospitality businesses, sustainability may actually be a solution to cut costs with a more difficult market. Basic measures, such as opting out of turndown services and using energy efficient lights and recycling water can realistically be used to shave certain expenses.
  • In this instance sustainable development can be a double-edged sword. High upfront costs can hamstring businesses with less cash on hand but can create necessary savings for those with just enough.
  • Madu Rajesh, director for International Tourism Partnership, told HospitalityNet: “There is a strong business case for sustainable hotels including reducing operational costs through utility savings, benefiting from national and local incentives, and increasing control of energy costs through installing on-site renewables.”
  • The consensus among many professionals is, however, that sustainability is no longer a choice that can really be made by businesses. The future of hospitality will be inherently sustainable.
  • Paolo Trevisan, head of design at Pininfarina of America, said: “Over the next six to twelve months, consumers will be giving everything a more critical look, from their homes to their vacations. As such, we believe that sustainability –– especially principles of biophilia (access to natural light, green space, etc.) –– will continue to be a topic on the forefront of people’s minds.
  • Mitra-Kelly said: “More than anything, this pandemic is teaching us that we are so dependent on things that are not locally sourced or sustained.”
  • The ethics of sustainability are dependent upon the personal views of those who lead a company, but the business sense is not.
  • For some, sustainability may be the way to recover from a time of genuine business concern. For others it may fall by the wayside.The idea, however, is still present and, while maybe temporarily deprioritised, is set for a significant comeback.
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    The article describes the origins of green hotel and hospitality movement, provides the experts' opinions on green movement within the industry and predicts the possible future actions of the hotels in the after COVID-19 times. Financial aspects of the implementation of environment friendly actions are also discussed.
cdamo003

Why hotels need to focus on sustainable technology | Hotel Management - 0 views

  • HG and Marriott International have eliminated plastic straws in thousands of hotels worldwide, removing an estimated 1 billion straws from the ocean and landfills.
  • Both brands also are cutting out single-use bottles in the hotel bathroom, estimating to remove more than 500 million plastic bottles every year from the environment.
  • the largest hotel brands will be rolling out room controls within their loyalty platforms that enable guests to preselect the room temperature, lighting mood, TV, music, blinds and more
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  • Using the digital device that guests already have, hotels can reduce (or eliminate) the use of paper—saving tons of water and chemicals used in paper processing—and reduce (or eliminate) wasteful plastic keycards
  • The future is keyless, paperless and has less plastic
  • sustainability is more than just a travel industry buzzword or term travelers drop to sound hip.
  • According to a recent survey of millennials, 87 percent would be more loyal to a company that helps them contribute to social and environmental causes and more than nine in 10 millennials would switch brands to one associated with a cause. 
  • More than 5 billion people are now connected to a mobile network, equivalent to roughly two-thirds of the world’s population. Mobile devices are a key enabler of sustainable economic growth and a major contributor to the delivery of the United Nations' 17 sustainable development goals. 
  • And as technology evolves to seamlessly link functionality within the hotel with guests' mobile devices, the synergistic forces of guest satisfaction, cost reduction and environmental sustainability will produce a greener planet for everyone to enjoy.
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    This article shows how important sustainability is in the hotel industry and how innovation and technology can help companies sustainability efforts. Even though technology like the smartphone has a huge footprint on the environment, they can be used to help in sustainability such as hotels using the smartphones that guests already have to perform some functions without having to use paper. Mobile phones can also be adapted to help in running of smartrooms to improve customer experience and also reduce the footprint on the environment.
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    Hotel Management is the backbone of the future in development. Technology plays a huge role in the extensions of green technology in hotels. Many properties are now implementing reward systems that can help reduce waste, mobile extensions with the reuse of key systems and smart rooms with the control of light, temperature and TV systems to help with personalization while saving energy and costs.
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    A quick read but very enlightening statistics about generational feelings and loyalty to green technologies in hotels.
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    It is becoming more common for hotels to become more sustainable and green in there business practices. Guests are finding these practices to be expected more often that none. Hotels are now becoming more efficient on there sustainability efforts by utilizing technology in order to reduce costs as well.
mknig011

Importance of Sustainability in Hospitality | Dana Communications - 1 views

  • Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the environmental, economic and social impact.
  • The hospitality sector has historically had a dramatic environmental impact through energy and water consumption, use of consumable and durable goods, and solid and hazardous waste creation.
  • Economically, myths include the ideas that green operation is more expensive and that guests are not interested in sustainability.
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  • Recent advances in technology related to renewable sources of energy (solar, geothermal, wind, etc.) have improved the economics of using these kinds of alternative energies at the property level.
  • As hoteliers begin to realize that they can provide an enhanced guest experience by integrating natural elements, there has been an evolution in “green thought” in the community inspired by multiple factors:
  • Cost is always a driving factor and reducing operating costs provides a compelling incentive for hoteliers
  • Our government has enacted a variety of economic incentives to encourage the development of environmental retrofits and the construction of “green” buildings.
  • Current environmental regulations targeted toward the hotel sector are largely focused on facility operations such as storm-water management, hazardous materials handling, and environmental health and safety.
  • A greater number of hoteliers understand that investments in environmental technology can have a direct positive impact on guest experience.
  • Adopting a sustainable corporate culture can provide a distinct advantage in terms of attracting and retaining talent.
  • Most major hotel brands have incorporated some level of sustainability platform into their brand definition. Several brands have been repositioned to cater to a younger generation of more environmentally and socially active customers.
  •  
    This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.
  •  
    This article is about how technology can reduce the cost using sustainability. Although that some people believe that green operation is more expensive and that guests are not interested in hospitality. According to Cornell University for hospitality research, the reverse is true for both. Recent advances in technology related to renewable sources of energy are beneficial and have cut the costs for energy. Not only that investment in environmental technology reduce the costs but also has a positive impact in our guest experience.
  •  
    This article explains the various sustainability efforts of hoteliers in effort to limit their negative impact on the environment. Although, going green is beneficial to the world around us, hoteliers have also realized its benefits within the industry. One important factor has been its cost savings and economic incentives. Going green also enhances the brand image of hoteliers which in turn creates a market for a specific type of traveller, whom deems it necessary for a hotel to maintain sustainability efforts.
anonymous

Hotel Sustainability: How Can Hotels Get Started? - 0 views

  • when it comes to company culture, sustainability is really about creating “responsible business.”
  • This kind of socially-driven demand is a powerful vehicle for implementing change in order to retain customers and remain relevant.
  • one of the great challenges in committing to sustainability is about “setting long-term science-based targets” and achieving these goals in terms of reducing waste, energy expenditure and labor costs in all aspects of the business.
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  • Today, efforts are concentrated on energy and water policies
  • being “sustainable also means being smart about money”.
  • Six Senses was a pioneer in introducing the idea that luxury and sustainability could go hand in hand. It’s not only an important value in their offering, but is also a central tenet in their business model as a whole
  • Marriott’s concept of keeping employees and customers happy even indirectly predicted the emergence of a fourth bottom line concept of compassion/culture that questions the overall purpose of the company and its growing altruistic actions towards the general wellbeing of the business and its stakeholders.
  •  
    This article gives information on the new trend of hospitality: sustainability. Being sustainable does not only save an organization financially by reducing the cost of water and energy but also can be used as a marketing tool to gain new guests via social responsibility. Sustainability has become the future of the industry.
kuhang

Importance of Sustainability in Hospitality | Dana Communications - 0 views

  • Over the past several decades, hoteliers have turned their focus to the importance of sustainability in the hospitality industry as it relates to hotel development and operations, including the environmental, economic and social impact.
  • In fact, according to Cornell University’s Center for Hospitality Research, the reverse is true for both. Recent advances in technology related to renewable sources of energy (solar, geothermal, wind, etc.) have improved the economics of using these kinds of alternative energies at the property level.
  • Cost is always a driving factor and reducing operating costs provides a compelling incentive for hoteliers. Cost reduction and efficiency strategies can be achieved by investing in better operational procedures and emerging environmental technologies. Many hoteliers now employ a variety of strategies to reduce, reuse, and recycle waste. Other emerging areas include sustainable procurement, indoor environmental quality (focusing on air quality and chemical/cleaning product use), and staff training programs (which can facilitate improved performance and higher levels of employee satisfaction/retention).
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  • Adopting a sustainable corporate culture can provide a distinct advantage in terms of attracting and retaining talent.
  • These statistics make it clear that sustainability—and a company’s commitment to it—is top of mind for employees.
  • Most major hotel brands have incorporated some level of sustainability platform into their brand definition.
  • Having sustainable business practices will lead to an enhanced reputation and brand image, which translates to great hotel profits in the long term.
  •  
    Improving hotel's sustainability with the use of environmentally-friendly materials is now of utmost importance. It is a myth that green operations are more costly to obtain and maintain. In fact, renewable energy sources have improved economically and have now become alternative energy source at property level. Governments are now strongly supporting the use of renewable energy sources by providing tax write-offs and quickly expedited regulatory permitting. There will also be increased recognition for brand image and corporate brand image which creates a positive guests experience and attracting better talent. The savings are exponential by investing in better operational procedures and emerging environmental technologies. The green technology is inspiring and forward-thinking.
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    This paper analyzes and demonstrates the importance of sustainable design in the hotel industry from the perspectives of economy, law, guest experience and corporate responsibility. With the progress of science and technology, sustainable development will become more popular and become a major trend of hotel industry in the future.
Diamond Williams

Save the World through Sustainable Travel: How Destinations Are Being Rated :... - 0 views

  • No industry has a bigger stake in protecting the environment and local communities than the travel industry.
  • And so it makes sense that the STLN has decided that its first project is focusing on a wonky sounding thing called “destination stewardship.”
  • The initiative will push destinations to improve governance, help travel companies decide where to do business, and, when the project’s last phase rolls out, allow us travelers to assess the social and economic impact of our trips.
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  • The first phase is a survey that will determine how destinations need to improve in promoting sustainable tourism. Based on the 58 destinations that have piloted the survey, it looks like most governments have a ways to go.
  • What’s the problem? “Political will,” said Seleni Matus, Vice President with Sustainable Travel International, which is implementing the STLN project. “Destinations have sustainability plans, but often they just end up on a shelf.” “Governments just don’t see sustainability as a priority,” said Aram Zerunian, General Manager of Half Moon hotel, who spoke on a panel at the launch event. “They are focused on the bottom line, and don’t see that these things are connected.”
  • “A tool like this can help us convene conversations with governments about sustainability. Our bottom line is if we don’t have great destinations to visit, we won’t have a business.”
  •  
    No industry has a bigger stake in protecting the environment and local communities than the travel industry. Like the article states, if coral reefs are destroyed, there will be no more snorkeling. And if the communities are not able to profit from the travelers coming to the area, their displeasure will show. In order to help green travelers decide if their trip is hurting the environment or harming local communities, or actually doing some good Sustainable Travel Leadership Network has started TravelWell. This project will also encourage the governments in the destination areas to improve sustainability practices, help travel companies decide where to do business.This initiative will score destinations based on the practices of piloted destinations, letting them know what areas they need to improve in. The problem is that while most governments are willing to create a plan, they do not actually follow through with the plans they've made. With TravelWell being implemented, destinations could lose out on the growing market of green travelers and this will affect their bottom line more in the long run. Because TravelWell will also give this information to potential investors, destinations also run the risk of losing potential investors. The main purpose of this tool is to keep the conversation of sustainability alive with governments. It would continually create a standard to measure the effectiveness of sustainability efforts as well as creating new ideas.
Marcos Oliveira

LEED Certification and Other Green Initiatives Can Be Hotel Marketing Coups , by Carl R... - 0 views

  • from becoming airborne. Green Seal is a non-profit
  • prevent particles from becoming airborne. Green Seal is a non-profit, third-party certifier
  • n the United States, hotels represent more than 5 billion square feet of space, nearly 5 million guest rooms, and close to $4 billion in annual energy use
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  • January 2010, only 40 hospitality properties have achieved so-called LEED
  • certification.
  • LEED is a voluntary, third-party green building certification program that awards points to buildings for satisfying certain green building criteria. In order to be LEED-certified, a building has to implement a plan to reduce building operating costs, its environmental footprint, and resource consumption such as water and energy use.
  • developed by the U.S. Green Building Council
  • non-profit organization
  • intended to provide building owners and operators a basic framework for identifying and employing practical and measurable green building design, construction, operations and maintenance solutions
  • LEED for New Construction and Major Renovations and LEED for Existing Buildings: Operations & Maintenance are the programs which have the most applicability to hospitality projects.
  • In addition, each rating system, including LEED for New Construction and Major Renovations and LEED for Existing Buildings: Operations & Maintenance, is organized into six credit categories
  • sustainable sites; water efficiency; energy and atmosphere; materials and resources; indoor environmental quality and innovation in operations.
  • Once the essential prerequisites are satisfied, developers can thereafter chose which optional credits to pursue in order to obtain certification. Certification levels start at Certified and increase to Silver, Gold and Platinum designations.
  • first hotel to receive LEED Platinum Certification was the Proximity Hotel in Greensboro, North Carolina
  • Proximity Hotel uses 39% less energy and 33% less water then a comparable sized hotel. In addition, the Proximity Hotel was able to recycle 87% of its construction debris
  • By using highly reflective concrete and/or open grid pavers, hospitality companies can help reduce the summer cooling loads for their building, which in turn reduces energy use and pollution generation.
  • installation of 100 solar panels on the roof, which heat about 60% of the hotel and the hotel restaurant’s water; use of geothermal energy for the restaurant’s refrigeration equipment; and installation of the Regenerative Drive model of the Otis’ Gen2 elevator which reduces net energy usage by capturing the elevator’s energy and then feeding it back to the hotel’s electrical grid
  • Many hospitality companies have already introduced green initiatives, such as the use of compact fluorescent light bulbs, offering linen and towel reuse programs as well as various recycling programs
  • Not only are these green initiatives environmentally responsible, but should a hospitality company at some future point seek LEED certification, these green initiatives would earn them points in furtherance of the certification process
  • Paving Parking Lots with Highly Reflective Materials or Open Grid Pavers
  • purchased 40% of the building materials and 90% of its furniture locally and even restored 700 feet of an adjacent stream. Proximity’s most impressive features, however, include:
  • Installing High-Efficiency Plumbing Fixtures
  • Landscaping with Native Plant Species
  • native plants reduce more carbon dioxide in the atmosphere than traditional mowed grass due to their extensive root systems and increased ability to retain and store water
  • Green Cleaning – Using Sustainable Cleaning Products, Materials and Equipment
  • A green cleaning program may include the use of Green Seal Certified household cleaners, Green Seal Certified laundry products, micro-fiber cloths, and dual motor vacuum cleaners with HEPA (high efficiency particulate air) filters that prevent particles from becoming airborne. Green Seal is a non-profit, third-party certifier
  • third-party certifier
  • Using Local Materials and Goods
  • While not every hotel or hospitality company may be in the financial position to seek LEED certification or undertake costly capital expenditures, there are numerous green initiatives that each and every hospitality company should be considering to improve their efficiencies while also attracting green conscious consumers
  • A simple Google search of “hotels” and “green initiatives” returns more than 27,000,000 hits
  •  
    In the United States, hotels represent more than 5 billion square feet of space, nealry 5 million guest rooms and approxiamtely $4 billion in annual energy use. As of January 2010, there were only 40 hotels that were LEED certified. The acronym LEED stands for Leadership in Energy and Environmental Design. LEED is a voluntary, third party green building certification program that awards points to buildings depending on their sustainable practice being implemented which includes building improvements, environemntal footprint and water and energy use. LEED was developed by the U.S. Green Building Council, a nonprofit organization. Its main purpose is to provide building owners and operators with a basic framework for developing and implementing sustainable practices. The first hotel to ever be certified according to LEED criteria was the Proximity Hotel in Greensboro, NC. This hote received Platnium status for being able to recycle 87% of its construction debris, purchasing 40% of the building materials and 90% of its furniture locally. Installation of 100 solar panels, use of geothermal energy for the restaurant's refrigeration equipment and instllation of a Regenerative Drive model for its elevators made the Proximity Hotel a benchmark hotel. There are several practices that can make a hotel conserve energy and make it sustainable such as using flourescent lightbulbs, offering linen and towel reuse programs, paving parkig lots with highly reflective materials or open grid pavers, installing high-efficiency plumbing fixtures, landscaping with native plants and using local materials and goods. These will not necessarily lead to LEED certification but will definitely earn points towards obtaining that accredidation. The use of sustainable practices not only helps conserve the environment but also saves money in the long run. Through water conservation techniques, recycling and linen and towel reuse programs, the hospitality industry wins two-fold,
Yuting Peng

EcoGreenHotel News: Accor Makes Sustainability a Key Focus - 0 views

  • PLANET 21, a comprehensive sustainable development program involving environmental, social and community support programs.
  • PLANET 21 covers all of the Group's environmental, social and community investment actions and aims to place sustainability at the core of its business strategy worldwide.
  •  
    Accor is taking its commitment to sustainability to a higher level with the launch of PLANET 21, this is a comprehensive sustainable development program involving environmental, social and community support programs. It aims to place sustainability at the core of its business strategy worldwide. With this program, Accor is making 21 commitments and the same number of quantified goals for the year 2015, such as 15% reduction in water consumption, 10% decrease in energy use and 85% use of eco-labelled products at Accor's owned and leased hotels worldwide. These moves are all aim to reminds us the urgent situation of our planent that we should change our methods of production and consumption patterns to ensure the sustainability of the planet.
Melissa Krajewski

Cornell Center for Hospitality Research Examines Daily Deals and Sustainability Issues - 0 views

  • A survey of nearly 200 international hotel operators found generally favorable results for those that had offered a daily deal, also known as a flash deal, according to a study posted by the Cornell Center for Hospitality Research.
  • Piccoli and Dev found that Groupon and LivingSocial were the two sites used most heavily by these respondents, and their top reasons for offering a deal were branding, customer acquisition, and boosting occupancy in shoulder periods. Ironically, the hotels that were avoiding daily deals were especially concerned about compromising brand standards.
  • David Jerome, senior vice president of corporate responsibility at InterContinental Hotels Group, three critical myths are (1) that "green" is expensive, when in fact sustainable practices save money; (2) guests do not care about sustainability, when in fact many guests and group planners specifically look for "green" practices; and (3) hospitality firms can wait to implement sustainability programs, when in fact waiting is costing them both money and business.
  •  
    This article comments on the perceived effectiveness of daily "flash" deals distributed through the internet to provoke the usage of services of a hospitality enterprise. It also addresses current industry challenges hotels face with regards to sustainability and corporate social responsibility. The first Cornell study surveyed approximately two hundred international hotels. The results showed half of the hotels have used the e-Marketing "flash" deals technique while the other half abstain siting concerns of brand reputation. However the issue of dissatisfaction from those hotels who use daily deals is also prevalent. The conductors of the study recommend those who use the deals to "start small," clearly define the reason for the deal and examine every aspect of the deal, including limitations, to increase ROI and satisfaction. If the deals are tailored to fit both the hotel and guests' needs they should attract and retain customers. The roundtable discussion then dives into an important branding issue of CSR. It highlights common misconceptions related to sustainability such as going "green" being being costly, guests not appreciating sustainable efforts, and the "wait and see" approach being smart for implementation. With education and communication the hospitality industry can inform their internal and external customers of their sustainable business practices and increase customer acquisition. Rather than being reactive, businesses should be proactive and concentrate on their "long-term brand focus."
Fang Shu

Hyatt Lifts the Curtain on 'Thrive' Global Sustainability Program | GreenBiz.com - 1 views

  • Hyatt has launched a global CSR platform to pull together the company's sustainability initiatives, green teams, and employee volunteer and outreach programs so that the efforts benefit not only the hotels, but also the communities surrounding them.
  • First and foremost, Hyatt Thrive is supported -- really powered -- by our 80,000 associates in over 450 hotels around the world who really invest a lot to help this platform reach its full potential. To make sure that all of our positive, local efforts add up to make kind of a major global impact.
  • I think the second thing that really positions Hyatt Thrive to achieve results is that this is a global framework that really has the singular goal of helping our communities to thrive.
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  • And I think finally what really positions our platform to succeed is that, as a company, we are very, very committed to measuring and tracking our progress, and to also holding ourselves accountable to the goals that we set.
  •  
    In this article, Hyatt has launched a global sustainability program. And also Hyatt has green teams and employee volunteers to do efforts on the sustainability.  When talked about the progress of the sustainability program, Hyatt said they had three steps: First, Hyatt Thrive is supported by 80,000 associates in over 450 hotels in the world, which will give a lot to help. Second, this global framework has a singular goal to help thrive. Third and finally, Hyatt is very committed to measuring and tracking the progress. They were very accountable. I think more hotels need to develop a sustainability program like Hyatt to help the world go green.
  •  
    This is a great article and not to mention an amazing initiative. A program that is fueled by it's associates will certainly have a positive impact on the community and a lasting effect.
Karl Koenitzer

The Ultimate Green Hotel - 1 views

  • Ecotourism, by its traditional definition, places equal emphasis on energy, conservation, ecology, and community—issues that are integral to most eco-lodges. But experts such as Hitesh Mehta, a Florida-based landscape architect and board member of the International Ecotourism Society, suggest that "ecotourism" should be thought of as a category within a larger idea: sustainable travel. Mass tourism can be one of the most depleting effects on the environment, explains Sean Southey of the United Nations Development Programme's Equator Initiative. Jets and cars consume fossil fuels, hotels create tons of waste, and trekking humans encroach into natural areas. Sustainable travel seeks to reduce negative impact both locally and on a global scale.
  •  
    This article was particularly intersting to me because it highlights the active "green movement" in the industry, but it also points out that many hotels that claim to be "going green" are actually employing practices that are anything but sustainable. The "green" notice you see when you enter the property, is nothing more than a marketing ploy in case they may encounter a customer who actually values sustainability. As much as eco-friendly organizations may inspect, certify, and supervise the industry, it is still very easy for companies to take the cheaper, more traditional road of ignoring the very principles of sustainability they claim to operate by. As much as we may try to regulate this movement, our efforts are never enough. Becoming environmentally sustainable has had a global impact already, but the level of awareness is not high enough to reach a globally effective level yet. Sustainability is our obligation to the earth that lets us live rent free. It is our responsibility and we must all take the initiative to ensure our global destinations are still around for future generations to enjoy. The problem, as this article points out, is that you can still polute and waste energy and hide behind the sign on your property that says you are eco-friendly just in case you come across that customer out there who actually values sustainability. It is sad that with all the sustainable technology available today, we still don't appreciate its importance. We have the technology to manage HVAC systems, waste processing, and renewable energy to name a few, but it is cheaper and more convenient to employ the traditional methods that are not sustainable. Many travel industry organizations have figured out that all they have to do is post signs saying they have sustainable technology and what it does without actually having to practice what they preach. I believe government agencies need to move in the general direction of coercing sustainable practices under s
upasnab

Why hotels are getting on board with sustainable development | JLL Real Views - 0 views

  • The U.S. Green Building Council (USGBC) estimates hospitality’s annual footprint to total around $4 billion in energy use, 1.2 trillion gallons of water and millions of tons of waste. The global hotel sector, comprising some 175,000 hotels, offering 16.4 million rooms worldwide and generating revenue in the region of $550 billion last year, accounts for around 1 percent of global emissions, on its own
  • Hospitality is a competitive marketplace and sustainability is now increasingly mainstream – partly because social responsibility and the environment are becoming more of a focus area within the corporate world.
  • “For meeting planners looking to recommend a hotel or venue destination, sustainability issues are increasingly going to be on the table as part of the decision-making process.”
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  • “We are past the ‘please hang up your towels’ phase and have moved into trying to get people to view sustainability in a more holistic way.
  • “It’s not enough to have a few low-key green features nowadays. It’s something hotels should use as a positive differentiator to stand out from their competitors.”
  •  
    This article ties into this week's topic of sustainability and green initiatives, even though it's from 2017, which was dubbed as year of sustainable tourism by the United Nation. The hospitality industry is guilty of having a large annual footprint. Today's traveler is more eco-conscious then ever and is always looking for hotels and properties who support their mindset. The hospitality industry is hopping on the green train and taking action to set precedent for their competitors. Many big cities along with celebrities are promoting the idea of sustainable and conscious living and hospitality, making it the hottest trend. The hospitality industry id one the fore front of this effort because they are one the impacted businesses due to climate change. Many local economies that depend on tourism and hospitality can crumble if they don't start taking action right now. This trend will hopefully create a domino effect and influence other industries to follow suite.
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