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Contents contributed and discussions participated by shineal

shineal

Data privacy matters in the hotel industry - Insights - 0 views

  • Data privacy matters in the hotel industryDr Michael Toedt Posted on 3 March 2022
  • Data privacy matters – period. As companies (including hotel chains) collect more and more personal data from consumers for marketing and research purposes, consumers are becoming increasingly concerned with data privacy and data protection. They want control over their data and they want to know exactly how it will be used. With legislative changes giving consumers more rights over their personal information, hoteliers need to both know the law and understand why data privacy is so important to hotel guests.
  • Good data privacy builds trust and loyalty
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  • “Commitment to data protection” drives brand loyalty for 31% of consumers, a figure that increases to 40% for “Trustworthiness”[1].This backs up the findings from a 2018 survey by Salesforce, which found that consumers are more likely to stay loyal to a company, spend more money and recommend its services if they felt they could trust the organization with their data
  • Data breaches cause serious financial and reputational losses
  • Every type of organization could suffer a data breach if adequate data protection controls and systems aren’t in place.
  • Hotels concerned about their ability to adequately protect guests’ personal data should take immediate steps to address this. A common problem is the existence of multiple guest profiles across different platforms within the hotel tech stack, such as the PMS, CRM, RMS, POS, website, etc. Where these are not fully integrated, data has to be updated manually, which carries significant risks.
  • Key legislation explained
  • There are strict rules around how data can be obtained, stored, managed, and used.
  • Achieving data privacy compliance
  • large amount of valuable data held by hotel groups makes them a prime target for hackers and cyber thieves.
  • From compliance and reputational viewpoint, these functionalities are truly invaluable to hoteliers. However, IT can only do so much. Other key considerations for hoteliers include creating robust data privacy policies, providing clear guest communications, and training staff on data privacy processes. Taking a 360-degree approach is the best way for hotels to protect themselves and their guests from data breaches and the associated risks.
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    This article by Michael Toedt on "Data privacy matters in the hotel industry" speaks on the approaches that can be taken to protect guests' data and their privacy since these practices increase guests' trust and loyalty to companies. Accordingly, it is vital for hotels to securely store guests' information. Thankfully, CDM systems make it much simpler for hotel staff to manage data-related requests from clients, such as updating personal details. They also enable one-click deletions, preventing data disputes.
shineal

Sustainable Hospitality Technology Made Possible - CiHMS - 1 views

  • Sustainable Hospitality Technology Made Possible
  • the tourism sector can be harmful to the local environment due to the excessive tourist demands resulting in a large number of plastics & food wastes, overuse of water and energy supplies, and the social life of the local communities.
  • The fast-paced technology development has eased hospitality in making strides to becoming eco-friendly without leveraging the heavy financial burden. In order to transform into a green industry, hospitality has been gradually tapping into certain tactics to keep up with the sustainable bandwagon:
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  • Forgoing daily cleaning
  • With the integration of a motion and temperature camera detector, the central AC system automatically adjusts the hotel’s overall temperature to maintain at a certain level instead of manually setting your AC temperature to a specific degree permanently.
  • Smart energy and water-saving management.
  • Acknowledging your guest in opting out of the daily cleaning properly by rewarding incentive loyalty points or discount vouchers to other hotel facilities would lead to massive cost savings and environmental benefits.
  • Digitize the use of paper
  • Eliminating all menus, reservations, program flyers, and other hotels in-room compendiums and replacing them with a digital guest room tablet or a large touch screen interactive monitor at lobby area would dramatically reduce the number of paper, cardboard, and plastic waste in hotels operations.
  • Effective food waste management
  • The recent technology helps the kitchen come up with an ultimate menu that achieves wasting food supply by tracking records on kitchen waste on a daily basis.
  • Receiving centralized reports to keep you in check for multiple properties in real-time, accessible from anywhere anytime, and trouble-free integration with other hospitality software via Open API are the benefits of a cloud-based hospitality management solution.
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    This article on "Sustainable Hospitality Technology Made Possible" gives detailed tactics on how properties can lower their energy and consumption costs, and reduce waste which ultimately leads to protecting the environment. As explained in the article, this sustainability shift did not occur overnight, but rather through a progressive process that encompasses corporate social responsibilities and consumer sentiment.
shineal

Internet Marketing for Tourism - 0 views

  • Internet Marketing for Tourism
  • Internet marketing in the tourism industry can help you connect with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
  • Photos Photos are an effective marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence.
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  • Online Business Listings
  • Videos Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is
  • Registering your business with Google Maps and Yahoo Business Listings will help it come up in the top of the search results when consumers search for keywords that relate to your business. It’s free and only takes a few minutes.
  • Blogs and Articles Produce large amounts of informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field,
  • Social Media Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profile about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy.
  • Email Marketing Gather contacts from your Facebook fans, Twitter followers and past customers. Send weekly or monthly email newsletters with updated information about your destination, new activities and special travel offers.
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    This article on internet marketing for the tourism industry provides great tips on how businesses operating in this industry can connect with their customers and appeal to them visually to encourage them to visit their properties. Through various sources and mediums (photos, videos, online business listings, blogs and articles, social media, and email marketing) greater exposure can be achieved at a reduced price when compared to the traditional ways of marketing.
shineal

How Hotels are Using Robots to Reduce Costs, Improve Operations and Enhance the Guest E... - 0 views

  • How Hotels are Using Robots to Reduce Costs, Improve Operations and Enhance the Guest Experience
  • The history of robots in the hospitality industry dates back to the early 2000s when the world’s first robotic concierge was introduced at the Aloft Hotel in Cupertino, California.
  • More recently, the hotel deployed a robot named ALO butler. ALO delivers items to guests’ rooms 24 hours a day, including towels, toiletries, and complimentary snacks. The results have been impressive. Guests have responded positively to the convenience of having access to room service around the clock, and the hotel has reported significant reductions in labor costs. In addition, the robots have helped to improve guest satisfaction scores by providing a consistently high level of service.
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  • Today, robots are being used in a variety of hotel departments, including housekeeping, food and beverage, and even security. And the benefits of using robots in the hotel industry are many.
  • The challenges and obstacles related to robots in hotels are also many. One of the biggest challenges is the cost of implementing and maintaining a robotic infrastructure. Another challenge is the lack of standardization. There are no industry-wide standards for hotel robots, which makes it difficult for hoteliers to compare and select the right robot for their needs. Finally, there is the issue of public perception. Some people may view robots as a threat to jobs. Others may see them as a nuisance.
  • For guests, the benefits are mostly related to convenience.
  • Robots can help to improve operational efficiency by automating tasks that are typically done manually. They can also help to enhance the guest experience by providing a more personalized service. In addition, robots can help to reduce costs and save time. For example, robotic valets can park cars for guests and robotic concierges can provide information about the hotel and its amenities.
  • Despite the challenges, the future of hotel robotics is very bright. The global market for hotel robots is expected to grow from $79 million in 2020 to $338 million by 2025, at a compound annual growth rate (CAGR) of 32.8%, according to a report by MarketsandMarkets. This growth is being driven by the increasing adoption of robots in the hospitality industry and the growing need for efficient and cost-effective solutions. Hotels are increasingly turning to robots to improve operations and enhance the guest experience. And the future of hotel robotics is very bright.
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    This article is about the history of the use of robots in the hospitality industry, back in the early 2000s. It then follows the deployment of ALO butler and the tasks it executed. Thereafter, a look into how robots are used today in various departments is presented. Also in this article are information about the pros and cons of using robotics both for the property and for the guests.
shineal

e-Concierge App for your Hotel - AppHotel - 1 views

  • Your guests no longer need to make a call or go through the reception to call upon your services.
  • Concierge On Mobile
  • An e-concierge service on smartphones and tablets to satisfy your guests and boost your sales
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  • Book a flight, obtain information on arrivals and departures schedule and track the position of any flight
  • Your guest can view menus and order from his device and be served in his room.
  • The guest can discover attractions and points of interest around your hotel
  • your guest can add a message with specific requests and be informed with a notification when it’s ready.
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    This Concierge On Mobile will revolutionize the hospitality industry. Guests can now make hotel and flight bookings; organize airport shuttles; order room service; make special requests; discover points of interest in their geographic location, among others through the AppHotel.
shineal

Hospitality Digital Technology: Challenges, Priorities and Buzzwords | - 4 views

  • Digital technology is making its way into every aspect of the industry: hotel operations, guest services and communications, revenue management, distribution, CRM and marketing.
  • Today’s hotelier must understand, know and use digital tech solutions in their everyday environment, and be able to assess, evaluate, recommend and acquire technology solutions to improve guest satisfaction, operational efficiencies and productivity, customer service and revenue.
  • Website Technology: The property or hotel brand website has become the gravitational center of all hotelier’s efforts to engage, acquire and retain the customer. Any marketing efforts of the hotel today lead the potential customers to the hotel website. Today’s website technology includes cloud-based Content Management System (CMS), comprehensive merchandising suites, reservation abandonment tools, personalization pricing and content, technical SEO, cloud hosting, and robust analytics suite
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  • The goal here is very clear: bridge the guest data and technology silos in hospitality and create an end-to-end solution, empowering hotels to acquire new guests, engage current guests, and retain past guests by combining digital marketing, website, and CRM data into one cohesive marketing and personalization platform.
  • The “digital way of life” adopted by today’s tech-savvy travel consumer is forcing the hospitality industry to accelerate the adoption of digital technologies and become a 100% digital technology-enabled industry.
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    This article focuses on the fact that technology is now being used in almost every aspect of the hotel industry. This is because hoteliers are beginning to understand that guests are expecting to enjoy the same level of technology used in the comfort of their homes when they are at hotels. Therefore, hotels that are more technologically advanced are more empowered to satisfy guests' technological needs, but the information collected by the hotels' systems also enables the hotels to acquire new guests, engage current guests and retain past guests; as such, there are benefits to both the hotels and guests when the level of technology offered is updated.
shineal

What Brain-Computer Interfaces Could Mean for the Future of Work - 0 views

  • Brain computer interfaces (BCIs) are slowly moving into the mass market. In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. And companies may want to use BCI technology to monitor the attention levels and mental states of their employees
  • imagine if you could prepare your next presentation using only your thoughts. These scenarios might soon become a reality thanks to the development of brain-computer interfaces (BCIs).
  • I expect to see a growing number of professionals leveraging BCI tools to improve their performance at work. For example, your BCI could detect that your attention level is too low compared with the importance of a given meeting or task and trigger an alert. It could also adapt the lighting of your office based on how stressed you are, or prevent you from using your company car if drowsiness is detected.
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  • A Toronto-based startup called “Muse” has developed a sensing headband that gives real-time information about what’s going on in your brain.
  • In the next few years, we might be able to control our PowerPoint presentation or Excel files using only our brains. Some prototypes can translate brain activity into text or instructions for a computer, and in theory, as the technology improves, we’ll see people using BCIs to write memos or reports at work.
  • Experts believe that around “15-30% of individuals are inherently not able to produce brain signals robust enough to operate a BCI.” Obviously, this situation can lead to wrong results and ultimately bad decisions from companies. BCIs still have a long way to go, and much improvement is needed.
  • Despite these promising results, some experts, such as Theodore Zanto, a director of the UCSF neuroscience program, say that while BCIs based on EEG scans can determine a user’s attention levels, they are as of yet still incapable of differentiating what the user is actually focused on.
  • Researchers are also experimenting with “passthoughts” as an alternative to passwords. Soon, we might log into our various devices and platforms using our thoughts. As described in this IEEE Spectrum article, “When we perform mental tasks like picturing a shape or singing a song in our heads, our brains generate unique neuronal electrical signals. A billion people could mentally hum the same song and no two brain-wave patterns generated by that task would be alike. An electroencephalograph (EEG) would read those brain waves using noninvasive electrodes that record the signals. The unique patterns can be used like a password or biometric identification.”
  • BCIs aren’t a perfect technology — there’s no telling what sort of mistakes or mishaps we’ll encounter as companies and individuals begin to use these devices in the real-world. What’s more, BCIs — like any technology — can be hacked. Hackers can access a BCI headband and create/send manipulated EEG data. A hacker could also intercept and alter all data transmitted by your BCI. It’s possible that a hacker could steal your “passthoughts” user credentials and interact with your devices (laptop, car, etc.). These risks can directly impact our physical integrity. Brain data could also be stolen to be used against you for extortion purposes. The potential for serious abuse is significant.
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    This article is on Brain-Computer Interfaces (BCIs) and what the future of the work environment could be. Based on the information published, employers would have the ability to leverage brain activities to effect greater productivity in the workplace. However, since BCIs are capable of detecting the mental state and thoughts of employees, there are many privacy and ethical issues that will certainly be derived from the use of these types of technologies.
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