Hotels are part of the hospitality industry, where providing good customer service is essential. A hotel’s reputation is staked largely on the guest experience, and investing in proper security services plays a central role in ensuring guests feel safe and protected. It also protects owners from the damages and costs that may arise from criminal activity such as theft.

Security officers patrolling the hotel’s grounds can look out for suspicious activity. Hotels should have security officers regularly patrol the hallways, stairwells, lobbies, parking lots, restaurants and bars.

Security officers can handle unruly guests or visitors and prevent negative situations from spiraling out of control. Officers can also provide additional protection to VIP or controversial guests of the hotel that might attract public attention or protests.

Some companies treat corporate social responsibility primarily as a form of branding. For instance, a company that donates 10 percent of profits to cancer research might develop a marketing plan to let the public know about its good works so customers will feel better about buying its products. A more comprehensive approach to societal marketing would include an examination of the company's products and services and what effect they have on the customer and the society.

Consumers generally say they want to buy products that are more environmentally sustainable or socially responsible, but that doesn't translate to actual sales if the product costs too much or doesn't perform as well as its rivals. It might seem as if there's a gap between what customers say they want and what they really want, but in reality they want it all. An unpleasant-tasting, expensive brand of fair trade coffee is not going to outsell a delicious and affordable rival just because it is fair trade. However, a delicious and affordable fair trade brand could do very well. The fact that the coffee is fair trade is a benefit to the consumer, but only if the coffee meets the customer's other requirements for taste and price. Effective societal marketing treats the social responsibility aspect as an extra benefit to choosing an already fine product.

Sometimes a company can make its marketing campaign more socially responsible by making relatively small changes to a popular product. For example, if a restaurant offers a children's meal option including a grilled cheese sandwich, chips and a soda, it could improve the menu by offering fresh fruit and milk or juice as options. Some parents will still decide to order the chips and soda, but some will choose the fruit and milk. The company is giving customers what they want either way, but by including healthier options the company is doing what it can to have a positive impact on society.

Analytics and automation are nothing new for revenue managers but recent advancements in tech take these areas to new heights. Only a short while back predictive analytics, forward-looking data and live insights were still futuristic dreams. Today they’re a reality. That’s a good thing for revenue managers, especially in the upcoming ramp-up phase, these new capabilities are crucial to making the most of unpredictable markets. 

The ideal solution here is for the Cluster Revenue Manager to use a system that automates data collection. First, this saves you time gathering information. Second, it gives you immediate access to the data you need to shape strategies and make recommendations for all hotels in your cluster.

Using an automated system to collect live market and competitor data solves this problem. For the best results, pick a business intelligence (BI) solution that provides live, on-demand reporting. This will give you access to the latest numbers whenever you need them, otherwise, you’ll lose time again on updating old reports. 

There is no question that robots are a great deal more efficient than humans, especially when it comes to things like manufacturing goods. Not only are robots able to work with better accuracy, which reduces the amount of time and materials wasted, they can also work faster (and longer) than humans can. While this can have an adverse impact on the jobs that people rely on, it also, by lower manufacturing costs, makes the price of goods cheaper. This, in turn, has the effect of making those goods, whether they be cars, clothing, or computers, more accessible to a wider number of people.

Instead of thinking about robots purely in terms of the people they might replace, it’s instructive to think of the benefits they will bring. From more fulfilling jobs to increased access to goods and services previously only available to the wealthy, there’s no question that this technology will have an incredibly transformative impact on the world at large.

Of course, customer satisfaction is always a top priority, but labor challenges are the motivator for restaurants’ automation investment. Just two years ago, increasing sales was overwhelmingly the top reason that restaurants used automation. Though new technology expense is still a concern, current labor limitations have changed the math for many restaurants, likely leading to an ac

eleration of automation and technology, Datassential said.

As consumers grow accustomed to more technology and then reach the point they no longer want to live without it – the restaurant of tomorrow may very well resemble something that’s unrecognizable today. But those operators who push the envelope with new technology will see that consumers are more willing than perhaps ever before to come along for the ride.