Technologies Being Used In The Event Planning Industry - 2 views
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With the advent of technology, the event planning and management has seen enormous shifts over the past two decades. As technology continues to automate monotonous time-consuming work and connect the world like never before, many event planners are scrambling to keep up by incorporating the latest and greatest technology into their events.
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Digital administration is now key when planning a new meeting. For large events, it’s not enough to just sell a ticket online, print them an agenda, and check IDs at the door.
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Events and their breakouts are built in advance. All details are added including guidelines for which attendees can register or which session, audiovisual equipment needed in the space, rehearsal times, BEOs, and etc.
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Technology has taken event planning to the next level. Within the past five years digital administration and mobile engagement are considered to be the two primary causes for change in the events industry. In an article written for Sonburst Communication it states "Digital administration is now key when planning a new meeting. For large events, it's not enough to just sell a ticket online, print them an agenda, and check IDs at the door". Attendees now fall into different categories that may require different forms of check-ins for example someone on the VIP list may receive a gift bag and private cocktail party or someone with special dietary needs once checked in the system notifies the catering term of their confirmed arrival. Digital administration has made it easier for event planners to manage these different kinds of request quickly and on a digital platform. The digital platform is generally tailored for each event before the event. Everything in pre-loaded to the system for example, registration, BEO, event time line, seating chart and set-up and break-down. "If you are not utilizing the smart phone every attendee has in their pocket at your event, you are missing out on a great opportunity and even neglecting attendee expectations." Today's generation is expecting to have the event information available to them at their finger tip. Mobile engagement allows event planners to give them just that weather through email, website, or event app. This also allows event planners to notify guests of any last-minute changes. For example, a change in event time line. Everyone is going digital and most people send more than half the time while at an event on their phones so why not make this information available to them.