How Proximity Marketing Can Aid Businesses - Forbytes - 0 views
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The development of technology provides new opportunities for businesses to grow.
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Our smartphones have changed how we shop, work, socialize, and live. It’s no wonder that so many businesses are taking on the challenge of proximity marketing.
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The aim of proximity marketing is to deliver marketing campaigns to consumers in close proximity to retailers, restaurants, or other locations of interest to target messages.
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This article is about the concept of proximity marketing that supports sales and marketing development in business operations. First, the idea of this marketing strategy is to reach out to the right consumers based on mobile techs and GPS techs. Second, the four types of proximity marketing are by components, application, geography, and key players in general. Third, the benefits of proximity marketing are enhanced experiences for the guests. Applicational utilization. Cost-effectiveness on the mobile marketing, then the guest relationship improvement will be one of them to benefiting the company's business growth.
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In these days of technology advancement, proximity marketing is one of the best ways for marketing. The only disadvantage is potentially using someone's information without permission. As long as permission is granted, it would be fine.
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Proximity marketing is a mode of location based marketing that uses the customers location to their advantage when distributing advertisements for their business. There are several different types of proximity marketing solutions that can and are currently being used by the most popular brands right now. There is wifi proximity marketing, radio frequency identification proximity marketing (RFID), near field communication proximity marketing (NFC), GPS based, beacon based, and QR codes. Using these methods of marketing hold benefits including enhanced customer experience, app utilization, cost effectiveness, and customer relation boost. There is an option for everyone in terms of cost and many industries are using them more and more, inclusive of the hospitality/tourism industry. In my opinion, the previous ways of advertising are becoming obsolete and the market for competition is growing and growing and growing. We all have likely encountered one or more forms of this type of marketing, and we likely will continue to in the future.