Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 1 views
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sarahcarniglia on 06 Apr 22Proximity marketing allows hoteliers to reach their guest in a more innovative way. When entering a hotel lobby or bar, a push notification can be sent to them advertising the brand. It can also be done in the hotel room via their TV. With an increase in cellphone usage, 91% of Americans will be easily reached electronically.