4 Use Cases of Facial Recognition in The Hospitality Industry | revfine.com - 0 views
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If a company has a customer reward scheme, members may be given the option to upload a photo during the sign up. Facial recognition can then allow that company to instantly identify members and provide them with rewards. The technology may also identify returning customers, allowing them to be rewarded too.
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To date, one of the most effective uses of facial recognition within hospitality management has been as part of the hotel check-in process. In two different Marriott hotels in China, for example, guests now have the option to bypass the traditional check-in desk and instead head to a kiosk. There, facial recognition technology scans their face, identifies them and provides them with a key card, all in the space of around one minute.
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imagine a hotel where guests go to a kiosk, check out using facial recognition and confirm their payment in the same way, with no need to interact with a single hotel employee. Kiosks can also be used in restaurants, allowing customers to pay seamlessly on their way out.
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This article from "Revfine" details the innovation and implementation of facial recognition into operations within the Hospitality industry. The article not only talks about how it is used to optimize the check-in and check-out process but also how it can be used for security purposes and payment authorization. This article also presented an interesting issue in terms of privacy as hotels also use facial recognition for data collection.