Social

Interactive Screens

Incorporating interactive screens into your exhibition stand will make your users’ experience more immersive

This boosts communication with visitors and improves the event experience.

Mobile Apps

Building your own exclusive mobile app for your exhibition can encourage interaction and engagement before, during, and after the event

AR or augmented reality can make your exhibition stand more

products, services, and exclusive promotions, as well as real-time event information and schedule

You can send visitors and customers relevant information and messages

Six Technologies That Will Make Your Exhibition Stand More Interactive

immersive for visitors and prospects.

nd entertaining

Users point their screen at a product and it is transformed into an exciting, informative, a

experience on their phone

encourage your audience to engage with your products or services in different ways and in doing so bring your brand to life.  

Video is a simple technology that continues to be effective at exhibitions

Eye-catching visuals can attract visitors and draw attention to your stand.

You can be really creative with moving images and use it to showcase your products, tell your brand story, or share exclusive content to start a conversation and increase leads and conversions.

Social media is a basic everyday technology that can be utilised to make your exhibition stand more interactive and engaging for visitors

demonstrates how you can integrate both online and offline techniques into your exhibition marketing strategy.

You could live stream your event on Twitter or Facebook to broaden your audience to those not attending the exhibition

You should also use hashtags to encourage social sharing around the event to increase brand awareness

give visitors a platform to interact directly with your business.

use touch screens which visitors can use to learn more about your products, services, or projects

use a dynamic drag and drop photo wall or photo booth.

Interactive displays and panels with digital touchpoints can also be used on walls and floors to send important information to visitors

many possibilities with interactive screens to increase interaction with your exhibition stand.

Triggered technologies can capture the attention of visitors to your stand and create excitement around your brand.

Triggered technologies use sensors embedded in your stand to trigger an action

A movement like a visitor walking past a certain place on your stand triggers a sensor that can either start a video, turn on a light display, play a sound, or activate a special effect

. This encourages interaction with your stand and improves visitor engagement.  

about

s for presentations and demos

technologies to make your exhibition stand more interactive

From AR and video to social media, interactive screens, triggered technologies and mobile apps, technology can help make your exhibition stand attract visitors, start a conversation, create a memorable user experience, and engage with customers.

Social media marketing is a vital

integral part of every hotel's operations

has the potential to increase direct bookings and improve brand awareness

eight new users join TikTok every second

social media marketing increase visibility

generate a higher ROI

you’ll really stand out from competitors who aren’t putting in the effort on these same channels

advises hotels to consider social media as a channel for direct communication with potential new customers

that could lead to bookings

clear connection between the multi-touch opportunities

1. Share slice-of-life content

recommend an 80/20 rule

day to day at the hotel

share “daily snippets, small but heart-warming stories

keep it personal and relatable

2. Use your Google Business Profile

clients tend to overlook is Google’s own business review feature

they should be regularly posting new photos and encouraging customer reviews by sharing their unique link

Any offers, news, and updates should also be added to the posts section to inform potential new customers

helpful for tracking

connecting content to bookings

we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved

3. Start with music

4. Follow 80/20

Social media marketing also gives hotels creative new ways to interact with their audiences.

content creation

80% of the content should be related to your destination, travel tips, encouraging engagement

20% should be self-promotional

analytics that prove its success

“Always focus on quality over quantity.”

posting consistently, the algorithm will likely reward you for it on any platform

5. Partner up

one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos

the benefits go beyond saving time and money on content creation

8. Use a calendar

Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos

We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand

partner share data on what content performed best, this guides our own content strategy

great way to get direct feedback

love seeing how our stayers interact with the suites and report on what they value to the most

6. Be playful

7. Don’t overthink

By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content

Plot out the exact times and dates you’ll post

Create content ahead of time

9. Project manage

10. Choose content pillars

11. Follow SEO rules

2. Analyze the competition

Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.

What are other hotels in your area posting online?

13. reStays

Demands include new facilities such as hotel workspaces, digital conference facilities, and on-demand digital entertainment.

managers are likely to need a single hub to manage operations. This is where property management system solutions are helpful.

here are the best hotel PMS systems that you can find on the market today

MS Systems

List of 20 Best Hotel P

cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.

By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.

Hoteliers Can Cut Huge Business Costs With Cloud Computing

it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.

some of the major benefits of cloud computing in the hospitality industry

Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity

cloud computing can benefit hoteliers by bringing down costs like energy, hardware and operations.

In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.

Cloud Computing Leads To Improved & Enhanced Guest Experiences

The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience

An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.

Direct Bookings Are Made Easy With Cloud Computing

Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.

Cloud Computing In Hospitality Industry Makes Working Remotely Possible

when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)

Outlook

When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.

Using these information systems in the Hotel is good for the implementation of Hotel Marketing strategies for gaining a competitive advantage.