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Contents contributed and discussions participated by CHARLENE ESCOE BARNETT

CHARLENE ESCOE BARNETT

The Top Five Cyberthreats Hotel Brands and Franchisees Need to Know About | Netsurion - 0 views

  • ay for guests, it also opens hotels to digital threats perpetrated by malicious actors. Consequently, hotel operators should be aware of the types of cyber attacks, which can significantly hurt their brand reputation and bottom line, not to mention the safety and welfare of employees and guests.
  • In January, for example, cyber criminals took over a luxurious Austrian hotel’s computer-controlled key-card system, locking 180 guests out of their rooms until hotel managers paid a nominal ransom
  • A ransomware attack may disable or alter performance of hotels’ computer-driven systems such as air conditioning and lighting, putting guests’ comfort and, worse yet, safety at risk. In addition, booking systems are extremely vulnerable to ransomware attacks because they process information belonging to the hotels, third-party applications and their customers.
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  • 1. Ransomware:
  • hey present further ransomware opportunities to hackers by using computers to automate functions.
  • distributed denial of service, or DDoS
  • One of the largest data breaches in history was conducted through a third-party vendor when hackers stole data from 70 million credit cards by gaining access to a mega-retailer’s network through credentials belonging to an HVAC contractor.
  • 2. Remote hacking through third-party vendors:
  • 4. DDoS attacks on the hotel network:
  • 3. Phishing scam targeting customers and hotels:
  • Train employees. Hotels should train employees to not open suspicious emails or links inside them as they may contain malware.
  • Statistics indicate that such incidents will become more frequent, so it is not a matter of if but when the next cyber attack will occur.
  • Integrate a managed SIEM. Hotels should bring on a managed security information and event management (SIEM) platform for their remote locations to be warned right away of cyber attacks. They may also want it for inside the perimeter if they lack the expertise and resources to properly use SIEM internally.
  • Maintain PCI compliance. The Payment Card Industry Security Standards Council (PCI SSC) has put forth a set of stipulations, the Payment Card Industry Data Security Standard (PCI DSS), in response to rapid PCI expansion. Hotels should make sure they are compliant with these regulations, which require businesses to send credit-card information in a secure environment, to prevent paying heavy fines and losing data, revenue, and customer trust.
  • Install antivirus on all devices. Hotels should ensure they have reliable anti-virus and anti-malware software installe
  • 5. Theft of personal information over public Wi-Fi.
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    This article outlines some of the main cyber attacks on the Hospitality industry. It exposes the threats due to the wealth of data stored in PMS, POS and CRM and suggests steps to take to protect against malware and randsomeware. The article further highlights the necessity for antivirus software on all devices.
CHARLENE ESCOE BARNETT

THE MATERIALS ECONOMY(A LINEAR SYSTEM) - 0 views

  • The Materials Economy is a production system that dominates our manufacturing world. It is a system that starts with the extraction of raw materials from the ground and their processing into usable materials. This is followed by the refined materials being used to manufacture products in factories (called production)
  • The environment is damaged by the Materials Economy. The extraction of raw materials from the ground, damages the environment and causes pollution and physical scars on our planted. The manufacturing processes create further environmental damage, in the form of atmospheric pollution. The dumping of waste materials and the use of energy produced by fossil fuels, also contribute to environmental damage. The distribution of products, releases CO2 gases into the atmosphere, as lorries, ships and planes burn the fossil fuels, required to transport the products, from the factory to the retailer and then to
  • ed on renewable fuels, such as hydrogen or electricity (produced by wind, sea, solar and biomass). Local manufacturing rather than remote manufacture, dramatically reducing our carbon footprint / pollution. A system totally focussed on the long ter
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    This article outlines the linear cycle of the Materials of Economy, explaining each step and bringing to a close the number one issues, the damage to he planet and ultimately the people.
CHARLENE ESCOE BARNETT

Top proximity marketing trends for 2021 - 1 views

  • Proximity marketing is expected to grow at a compound annual growth rate (CAGR) of 1.6% through 2021, expanding well beyond retail applications to benefit other businesses such as gas stations, restaurants, movie theaters, and hotels. Companies that now begin to make strides in understanding and integrating proximity marketing trends into their current strategic models will be at the forefront of their industries. 
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    This article speaks about how companies from retail to hotels are using proximity marketing to reach their target markets. One constant with all is data capture. This trend is booming. As cited in the article, "Proximity marketing is expected to grow at a compound annual growth rate (CAGR) of 1.6% through 2021, expanding well beyond retail applications to benefit other businesses such as gas stations, restaurants, movie theaters, and hotels. Companies that now begin to make strides in understanding and integrating proximity marketing trends into their current strategic models will be at the forefront of their industries.
CHARLENE ESCOE BARNETT

Augmented Hospitality: How AI, AR, and VR Are Shaping the Hospitality Industry - 1 views

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    This article gives a great explanation of how these technologies are changing the industry. AR giving the guests a 'try it before you buy it' experience where guests can virtually visit a hotel room, and walk around 360. With the projections of how the demographics will travel and their demands, millions are now being spent on adding these technologies from the booking process though the entire guest cycle. Major hotel brands have begun implementing AI,AR and VR into their product offerings which shows there will be no slowing down anytime soon.
CHARLENE ESCOE BARNETT

https://www.sabre.com/files/Sabre-History.pdf - 1 views

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    The origins of SABRE in the industry
CHARLENE ESCOE BARNETT

The Award-Winning Property Management System - #1 Hotel PMS - 1 views

  • The Cloudbeds Property Management System puts time back in your hands and lets you focus on what really matters - keeping your guests happy.
  • Reduce errors and save time by automatically updating your room inventory across all distribution channels with a click. Cloudbeds PMS helps you deliver an exceptional guest experience while avoiding costly errors by automating repetitive, manual tasks.
  • Our powerful reporting and analytics module is built directly into the Cloudbeds Property Management System. Use your property and guest data to improve workflows and make strategic decisions
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  • Connect with dozens of API integrations and 3d-party apps, including contactless guest services, check-in kiosks, digital concierges, Point of Sale (POS) providers, and more.
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    As the need for a one-stop-shopping experience increase does the demand from the lodging industry for a system that can simplify the process for marketing, reservations, check in, check out and just follow up. The Property Management System (PMS) is designed to do just that, simply the management, administration, reservation and booking. This article speaks about a cloud-based system called Cloudbeds that provides, among other things, Property Management Software for the lodging industry.This PMS is advertised as a way to simplify the reservation process as well as maintaining correct room inventory, rates and availability, housekeeping room status, and ease of retaining guest preferences. The PMS system also sends real-time availability to all online channels. Cloudbeds promise is to "Reduce errors and save time by automatically updating room inventory across all distribution channels with a click". According their website, "Cloudbeds PMS helps you deliver an exceptional guest experience while avoiding costly errors by automating repetitive, manual tasks." The PMS offers: -A Calendar - Reservations tool for direct bookings - Rates and availability Matrix - Reports
CHARLENE ESCOE BARNETT

Caribbean Tourism Organisation News - OneCaribbean.org - 3 views

  • With more than 6 million listings worldwide, the platform launched last Thursday its “Live and Work Anywhere” program, an ongoing initiative to continue working with governments and DMOs to create a one-stop-shop for remote workers, and encourage them to try new locations to work, while helping to revive tourism and provide economic support to communities after years of travel restrictions.
  • Airbnb and the Caribbean Tourism Organization (CTO) have partnered to promote the Caribbean as a viable destination to live and work anywhere, through the launch of their “Work from the Caribbean” campaign.
  • Digital Nomads
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  • The steady recovery of Caribbean tourism has been driven by innovation and a willingness to seize opportunities, like the rise of digital nomads and development of long stay programmes to diversify the visitor experience in the region
  • This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism and shine a light on digital nomad programmes in their destinations.
  • Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe.
  • The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism
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    This article speaks about the CTO and Airbnb joining forces to embrace the growing demand for Digital Nomads to work and travel, with the "Work from the Caribbean" campaign, a possible win for all involved. With Airbnb, it is a solution to embrace the flexibility of its clientele and the CTO, an opportunity to increase revenue in the Caribbean destination, diversifying the way they do business while offering the sun, sand, and sea. This disruptive innovation will undoubtedly change immigration policies in accepting longer than previously allowed visitor stays and could see reduced nightly rates and discounts. The flexibility of working remotely is an opportunity to increase the 'tourism dollar' in off-peak months, additionally bringing possible investment in real estate for the Caribbean. With the application of research through technology, both entities can devise innovative ways to market to this ever-changing industry.
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