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Studies consistently show users thumb through only a handful of apps on a regular basis

This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.

Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.

Professional content already is splintered across content creators and technology platforms

Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,

Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.

Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic

For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic

Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.

Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.

expects that library of content to grow “very rapidly,” especially as the company works with YouTube creators to get more VR content up on the platform

According to Variety, these YouTube stars are even more influential among US teens than Hollywood celebrities.

The one stumbling block is that not that many people have the equipment to experience VR. Google says some 1 million folks already own the Cardboard viewer

it’s convenient that the company is launching these virtual reality features right before The New York Times ships 1.3 million Google Cardboard sets this weekend, as it debuts its new VR documentary, “The Displaced.”

Amazon Video is still limited by its availability worldwide and how exactly it expands partners in the future.

Amazon Video is still only available in the US, Germany, Austria, UK, and Japan.

This is how things get interesting for the RealiSM project: the prototype works as an integrated video recording, editing, and playback system – all working hand in hand to generate what they call reality substitution. A custom-built camera rig, consisting of 18 high-definition cameras which are pointed in all directions, seamlessly shoots a 360-degree spherical imagery that is stitched together in all three dimensions of space. These 18 high-def cameras are paired with 4 omnidirectional microphones, able to pick up sound from all directions relative to the prototype. The 3D spherical video capture is then processed and is rendered by a custom-built HMD that also features a front camera to orient the user’s presence in both the virtual and outside environments.

Aside from the usage focus of the prototype in the medical field, it is also seen as a potential tool for bringing immersive, real-time teleconferencing – bridging the gap caused by time zone issues between the two ends of the communication medium; and also to enhance entertainment experiences – particularly in games – by introducing extremely immersive and true-to-life visuals and audio experiences.

MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen

showcase four experience prototypes that demonstrate the novel interactive experiences that are possible with RoomAlive and discuss the design challenges of adapting any game to any room

Отметим, что 87% молодых людей одобряют продакт-плейсмент в видео, а 89%- спонсорскую рекламу.

describes the rules and restrictions we put on screen time. Some of these restrictions limit time, other restrictions filter content.

Restrictive Mediation

Unlimited access to media becomes one of the markers of adulthood.

Instructive Mediation describes what happens when we talk to our kids while watching a movie or playing a video game with them. Make it a teaching opportunity

Instructive mediation is key for raising kids that are critical thinkers and intelligent adults in a media saturated world–kids who know how to THINK about the media they consume.

Social Coviewing is when you watch something with your kids but don’t necessarily talk about it. This is what happens in a movie theater.

This is what happens when I watch Phineas and Ferb with my kids.

Parallel play is kind of like multitasking. I can be typing on my Chromebook next to my son while he’s playing minecraft. We engage in peripheral conversations, some tangential, and some directly related to the game he is playing.

Asymmetrical joint media engagement

While interacting with me online, I hope they learn good web etiquette. I’m teaching them lessons about propriety and social media. They see the kinds of things I write in emails and chats.

Bkstg gives artists a full dashboard to show interaction on the consumer side. They can see who is buying tickets, who is engaging with content, and who is watching exclusive videos and listening to exclusive tracks.

But Bkstg isn’t just about targeting those top revenue fans, but for creating new ones. For example, an artists on tour can send a geo-fenced message out on Bkstg to offer discounted tickets that haven’t sold yet.

Cinemas probably aren’t going to die out any time soon, but they may well host different kinds of films than laptops and phones in the near future.

Netflix’s chief content officer is open about this, saying that watching a movie online is like seeing a sports game broadcast on TV rather than being at the stadium

When you watch it, you realise that this software blurs the boundary between films and games: although, strictly speaking, you are not playing anything; you are participating in the experience.

A distinctive form of film is also emerging on phones: 360-degree movies were developed by Google

The technology gets really interesting when it comes to documentaries. Director Chris Milk has used virtual reality to make films about a refugee camp in Jordan and a mass protest in New York.

Fundamentally, this is taking out the middle man in that process, and making you feel as if you were actually there.

Call it fly-off-the-wall film-making

traditionally it is the director’s job to tell the audience what to look at, in this approach directors don’t exist, only “creators”

"We believe entertainment needs to continue to evolve with a more immersive experience,"

Movie screens will continue to morph into ever-wider configurations

That footage will be shown in a special 360-degree OmniCam theater installation planned for the FIFA World Football Museum in Zurich. Meanwhile, startup Jaunt is developing a 360-degree camera for use in virtual reality

High-tech interactivity also may play a role in the next generation of theaters.

They would include a theater where a 3D movie is projected onto a 360-degree dome-shaped screen and real-time facial replacement would be used to project audience members into the action

"You'd have a wristband that identifies who you are, and if you elect to, your body and face can be scanned, allowing the attractions to include you in them and allow you to interact with them