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Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

www.ft.com/...44-11e5-846f-79b0e3d20eaf.html

Social Media social networks Economy monetization ad market maker movement entrepreneurship digital advertising one-click purchase buy now micro-moments Hyper Consumerism accessibility big data manipulation Technology advertising to kids

shared by Maria Gurova on 08 Feb 16 - No Cached
  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
  • ...7 more annotations...
  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
  • Maria Gurova on 08 Feb 16
     
    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
anna_nelidova

Ъ - Amazon вышел на рынок кабельного ТВ - 1 views

www.kommersant.ru/2944845

Amazon Clash of titans Diversification Economic

shared by anna_nelidova on 05 Apr 16 - No Cached
  • anna_nelidova on 05 Apr 16
     
    Amazon explores new markets, this time cable TV market.
Maria Gurova

James Cameron on the Future of Cinema | 40th Anniversary | Smithsonian - 1 views

www.smithsonianmag.com/...on-the-future-of-cinema-983659

Theatrical Technology entertainment moviegoing content production talent Storytelling

shared by Maria Gurova on 01 Jun 16 - No Cached
  • The technology has changed but the basics of the job haven’t. It is still about storytelling, about juxtaposing images, about creating a feeling with images and music. Only the technical details have changed
  • I think there will be movie thea­ters in 1,000 years. People want the group experience, the sense of going out and participating in a film together
  • I think it will be standard in 4 years, not 40. We will have a glasses-free technology in five years at home and three years for laptops. The limiting factor is going to be content. You can’t rely on a few films a year for this. It is going to have to be 3-D broadcast sports, scripted television, non-scripted television and reality television
  • ...1 more annotation...
  • Hollywood is also the place for filmmakers who want to make movies for a global market. China and Russia make films for their own markets, but I don’t see the likelihood of those places replacing Hollywood
  • Maria Gurova on 01 Jun 16
     
    James Cameron believes that despite of exciting new technology - making movie is and will always be about the story. also he is certain that going to watch a movie together is a shared group experience that audience will still be looking for in the future, no mater how advance the in-home technology will be
alexbelov

Unauthorized use of some inventions will not be considered patent infrigement in Russia - 0 views

vc.ru/fas-patents-rus

technology Social economy intellectual property

shared by alexbelov on 17 Mar 16 - No Cached
  • Федеральная антимонопольная служба (ФАС) подготовила законопроект с поправками в Гражданский кодекс, которые создают механизм принуждения владельцев патентов к передаче прав на свои изобретения третьим лицам. Бизнес считает такие методы «рейдерством на уровне государства»,
  • Согласно задумке ФАС, принуждать к передаче патентов можно будет владельцев прав на создание «социально необходимых товаров», причём к этой категории могут относиться как лекарства, так и любые другие продукты. Разработанный ведомством механизм позволяет передавать права по решению суда, если владелец патента ограничивает производство таких товаров и создаёт дефицит на рынке.
  • законопроект не нарушает международные нормы, так как соглашение по торговым аспектам прав интеллектуальной собственности позволяет использовать объект патента без согласия правообладателя, если это допускает национальное законодательство страны-члена ВТО
  • alexbelov on 17 Mar 16
     
    The projected change in the patent law will allow to ignore patent protection of inventions, if they cause shortage of "socially valuable" products on the market, including but not limited to drugs.
Maria Gurova

How I Convinced My 8 Year Old To Choose Books Instead Of Minecraft - Forbes - 0 views

www.forbes.com/...ose-books-instead-of-minecraft

Technology KE Social reading e-book

shared by Maria Gurova on 31 Jul 13 - No Cached
  • There’s dissonance between the cultural and psychological associations I have about technology and the associations I have about reading. The popular mythology tells me that words are good while tech is scary.
  • Bottom line: the eReader makes my son read more. And my son is not unique. According to PlayScience and Digital Book World study, the Kids eBook market “has basically tripled from 2011 to 2012, that is 500% growth.”  What’s more, “A staggering number of kids  (85%) e-read at least once a week.”
  • “Which do you like better,” I sent him a message with gChat, “eBooks or paper books?” “ebook” “Why?” “Its a elictrak devise” I forgive the bad spelling. But I should probably correct him. Or, even better, respond with sentences that use the words and model correct spellings. “What have you been reading?” “All the Horrid Henrys” “Cool. Are they good books?” “Ya.”
Maria Gurova

How do we tackle urban planning? - The Hindu - 0 views

www.thehindu.com/...article4931312.ece

Social Political KE public spaces kid's health

shared by Maria Gurova on 29 Jul 13 - No Cached
  • Indian cities don’t have planning. It has led to anarchic growth — cities and town are growing, more people are coming, huge construction turnover, huge investments in healthcare and educational sectors that are exclusive and unaffordable for the majority
  • The failure is so severe the government has to come back and play a dominant role in city planning. Citizens have to play a primary role
  • We are shrinking our public spaces as cities expand
  • ...1 more annotation...
  • You might own expensive cars, but your children are still playing cricket on the streets; there are no playgrounds. Clubs and atriums are becoming new ideas of public spaces where rich children go for recreation. These notions of public spaces are oppressive to children. We are all trapped in our high-density capsules that will lead to serious health and mental trauma
  • Maria Gurova on 29 Jul 13
     
    rapid urbanization in emerging markets is shrinking public spaces and kids playgrounds, which leads to the serious health problems 
Maria Gurova

BBC - Future - Is e-waste an untapped treasure? - 0 views

www.bbc.com/...y-your-old-tech-holds-treasure

Technology environment entrepreneurship sustainability e-waste developing markets Africa conscious consumption open-source affordable tech market

shared by Maria Gurova on 07 Apr 15 - No Cached
  • Electronic waste, or e-waste, is a rapidly growing global problem
  • Yet many are realising that the gadgets we chuck away can be ripped apart and transformed into something new – brand new technology, or even art.
  • In 2012, we discarded 48.9 million tonnes of electrical and electronic products. If current trends continue, by 2017, the annual amount of e-waste produced globally will reach 65.4 million tonnes – that’s roughly 20% of the weight of all the people living on Earth.
  • ...2 more annotations...
  • Using parts and wires from old computers, scanners and photocopiers (some of it for free, but most bought), and an Arduino electronics card as the brain, they managed to put together a working prototype for a few hundred euros (see below).
  • “In Togo, there are many people who can’t have access to computers, because they don’t have money to buy a new computer,” says Allahare. “But we have many computers that are broken and not working. It’s sometimes just a little piece that is spoiled in it. W.Jies can help people get connected, get information, and help kids learn ICT from low-cost computers.”
  • Maria Gurova on 07 Apr 15
     
    in 2012 china alone produced 11.1 mlm tones of e-waste, what can be considered trash in one part of the world, can indeed become a treasure in the other part of the world
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

www.thedrum.com/...-benefit-emotion-tracking-tech

Technology Emotion tracking technology Digital Marketing Impactful content personalization

shared by anna_nelidova on 14 Jan 16 - No Cached
  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
  • anna_nelidova on 14 Jan 16
     
    Incorporation of emotion measurement technology into content testing and media planning.
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

techcrunch.com/...-lets-kids-make-their-own-toys

Technology Play learning creativity 3D Printer made by me maker movement customization personalization toys Physical vs Digital UGC play pattern transformation of play accessibility affordability

shared by Maria Gurova on 16 Feb 16 - No Cached
  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
  • ...1 more annotation...
  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
  • Maria Gurova on 16 Feb 16
     
    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
Vladimir Antonov

After Investing In A Local Services Startup, Google Turns Around And Builds A Competito... - 1 views

www.forbes.com/...rounds-and-builds-a-competitor

Technology Clash of Titans Economy centralization Big Data Digital Monopoly No Middle Man

shared by Vladimir Antonov on 12 Feb 16 - No Cached
  • Google is working to create a new product in the home services market
  • Calif.-based technology giant is working on an offering through its ads team that will allow customers to connect with roofers and repairmen and put it in direct competition with Thumbtack and Amazon.com
  • As Buzzfeed reported, there will likely be some integration with Google Ad Words, which will likely create targeted ads for users searching for certain services that will allow them to receive direct quotes.
  • ...2 more annotations...
  • This isn’t the first time that Google’s investing has created a possible conflict of interest. In February, Bloomberg Businessweek reported that Google was developing an Uber competitor in anticipation of the launch of its self-driving cars. The search company, through its venture capital arm Google Ventures, had previously invested $258 million in the ride-sharing service in Aug. 2013, with Google chief legal officer David Drummond taking an Uber board seat
  • Google is extremely wary of the expansion of the vertically-integrated tech giants into other spaces, said sources, and it’s not staying still with Amazon announcing its entry into a local services market that some experts estimate does more than $400 billion in business every year.
  • Vladimir Antonov on 12 Feb 16
     
    Big tech companies expansion // to be added to the 'clash of giants' trend
alexbelov

Oculus announces new social features to help personalize VR experiences | TechCrunch - 0 views

techcrunch.com/...elp-personalize-vr-experiences

Technology VR Social gaming

shared by alexbelov on 11 Mar 16 - No Cached
  • Starting tomorrow, users on the Gear VR platform will be able to create their own user profiles and search for friends by username who they can interact with in virtual space.
  • Social Trivia, which will allow you to hang out with buddies’ avatars in a social space and compete in trivia battles. Users will also be able to create VR chatrooms of sorts with Oculus Social where they can watch videos together from Vimeo or Twitch.
  • retty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re just there right there in person
  • ...1 more annotation...
  • Alongside this launch, Oculus announced a new multiplayer game that makes use of some of these new social features.
  • alexbelov on 11 Mar 16
     
    Gaming and social media market landscape will very soon change a lot thanks to virtual reality.
alexbelov

Facebook's Trojan Horse Commerce Strategy | Re/code - 0 views

recode.net/...trojan-horse-commerce-strategy

Technology Social ecommerce

shared by alexbelov on 11 Mar 16 - No Cached
  • Using partners that have existing payment systems would be one option, but many of the most obvious partners have become direct or quasi-competitors to Facebook over recent years, including both Amazon and Apple. Once a user’s first transaction is completed, the rest is straightforward, but it’s that first transaction that’s going to be the hard part. Crack that, and Facebook should quickly become a major player in e-commerce, adding yet another arrow to its quiver and opening up a whole new set of revenue streams.
  • alexbelov on 11 Mar 16
     
    Facebook will become an e-commerce market player soon, knowing everything about billions of customers and sellers.
Maria Gurova

Russia Wants People to Road Trip from New York to London (via Moscow) - 1 views

gizmodo.com/m-new-york-to-londo-1721640019

Political transportation travel infrastructure Russian Railways transformative

shared by Maria Gurova on 03 Aug 15 - No Cached
  • Russian Railways wants to build one, as part of a massive road and rail project that would stretch from New York to London by way of Canada, Alaska, Russia, and continental Europe.
  • The plan is called the Trans-Eurasian Belt Development, and Russian Railway president Vladimir Yakunin proposed it earlier this year.
  • A 520 mile stretch of road would carry travelers — and, presumably, trade goods — west from the Canadian border, through Fairbanks and Nome, to the shores of the Seward Peninsula.
  • ...2 more annotations...
  • On the other hand, Yakutin may be a plausible successor to Russian president Vladimir Putin, and the two are said to be close personal friends.
  • Even if the TEBD never breaks ground, the idea lends itself to all sorts of speculation. You could, in theory, one day make it from the northern tip of Scotland to the southern tip of Chile using a combination of roads and railways.
  • Maria Gurova on 03 Aug 15
     
    and when you look at the same subject from outside of Russia that might seem like a Transformative scenario rather then Market or Fortress 
zolotarev

What Does the Gaming Landscape Look Like for Marketers? - 0 views

www.emarketer.com/...and-how-can-marketers-level-up

entertainment gaming

shared by zolotarev on 17 Apr 19 - No Cached
  • zolotarev on 17 Apr 19
     
    Gaming has gone mainstream, with 86% of internet users worldwide noting that they have gamed on at least one device within the past month. That figure climbed to 92% among those ages 16 to 24 Boosted by global smartphone ownership, mobile has become the most popular channel for gaming
zolotarev

News : Doosan Infracore 5G based remote control - 0 views

www.doosaninfracore.com/...news-view

remote_control 5G

shared by zolotarev on 24 Apr 19 - No Cached
  • zolotarev on 24 Apr 19
     
    Doosan Infracore introduced its 5G-based construction machinery remote control technology to the European market for the first time at the trade show. It demonstrated how to remotely control an excavator in Incheon, Korea while sitting 8,500 kilometers away from the 5G Remote Control Station (Control Center) set up in Munich, Germany.
Maria Gurova

Tesla's Model S Has New Autopilot Tech--And I Just Sat Behind The Wheel | Fast Company ... - 0 views

www.fastcompany.com/...nd-i-just-sat-behind-the-wheel

Technology tesla transportation Market autonomous transport autonomous vehicle self-driving car accessibility

shared by Maria Gurova on 16 Oct 15 - No Cached
  • Tesla is rolling out version 7.0 of its software, and with it new autopilot features that allow the car to stay in its lane, change lanes, and parallel park itself.
  • the new Autosteer feature. This is designed specifically for highway driving, and when engaged keeps the car in its lane. When you need to change lanes, you flip your turn signal and the car will move over on its own when it determines it’s safe to do so.
  • That "hands-on" detail is an important one. CEO Elon Musk emphasizes that the update is a public beta. "We say keep your hands on the wheel because it’s very important to exercise caution at this early stage,"
  • ...3 more annotations...
  • Musk acknowledges that eventually we’ll not only be able to take our hands off the wheel, but there won’t be a steering wheel to begin with.
  • "This version doesn’t take into account stop signs and stop lights, but a future version will,"
  • "The more miles that are driven the better it will get," says Musk. "People should see the car improve with every passing week."
  • Maria Gurova on 16 Oct 15
     
    Autosteer feature that has been added to the recent update of Tesla vehicles software update is another step toward self-driving cars. In 10 years time the technology might lead to a accessibility of driving to everyone without the necessity of having a driving license 
Maria Gurova

Developed world plays waiting game with mobile payments - FT.com - 0 views

www.ft.com/...cb-11e5-9846-de406ccb37f2.html

Economy financial services mobile banking mobile payments Digital vs Physical mobile wallet Emerging Economy Financial Inclusivity Technology

shared by Maria Gurova on 15 Oct 15 - No Cached
  • High-profile mobile money launches by Apple and Samsung may have caught the headlines
  • But it is the developments in payments systems in supposedly less developed nations in Africa and Asia that point the way to the probable future for wider mobile banking.
  • the reality remains that the mobile phone as a means of payment remains relatively niche even in developed markets.
  • ...6 more annotations...
  • But analysts anticipate a further shift as more financial services and greater interactivity are added, which is when mobile payments will become mobile banking.
  • In the UK, for example, just 1 per cent
  • the mobile phone is taking on extra roles as a place to keep money safe and move it around, as well as to acquire other financial services from trusted providers.
  • services are quickly expanding to include loan disbursement, bill payment and micro insurance.
  • In the next few years mobile banking apps will become the predominant means to access all routine banking services, from applying for a loan or overdraft increase to letting the bank know you are moving house
  • So while we are working closely with digital giants such as Apple, Samsung and Google to roll out their payment services, we’re also working with the banks to create their own payment functionality embedded within their existing hugely popular banking apps
  • Maria Gurova on 15 Oct 15
     
    The article is about a shifting consumer behaviour in mobile payments and that it's not driven by developed economies with the established finical systems but rather by the emerging regions, like Africa and Asia 
Anton Vorykhalov

Stealth Ads on Instagram Not Just Limited to Posts by Celebs | Digital Trends - 0 views

www.digitaltrends.com/...instagram-undisclosed-ads

AdMarket DCP

shared by Anton Vorykhalov on 01 Dec 16 - No Cached
  • Undisclosed ads on Instagram are no longer just limited to posts by celebs
  • General users may be able to make the distinction when they see a Kardashian, for example, posing with a brand of tea they’ve never heard of. But the problem now facing the FTC and Instagram is that these types of posts are no longer limited to celebs and influencers. In fact, marketers are now targeting regular users, or what they term “microinfluencers” by offering them free products in exchange for social media posts.
  • The letter highlights two websiteS in particular, operated by Influenster and Bzzagent, that encourage users to share posts in which they’re seen using a free product. In exchange, the so-called “microinfluencer” receives even more freebies from brands including Maybelline, BITE beauty, Kleenex, and International Delight. Anyone with a social media account can join the websites and receive free products.
  • ...1 more annotation...
  • On its home page, Influenster (which sends out boxes filled with cosmetics to its members) claims to have more than 2 million “socially active trendsetters.”
Oleg Batluk

Эпические боссы: кто тратит миллионы рублей в ролевых онлайн-играх | Forbes.ru - 0 views

www.forbes.ru/...illiony-rublei-v-rolevykh-onla

eSport digital zombie virtual olygargh virtual black market eDoping

shared by Oleg Batluk on 31 May 16 - No Cached
  • Был случай, когда игрок купил катану за $25 000, а потом разработчики подарили ему такую же, но уже настоящую
  • Со многими покупателями я встречаюсь лично
  • черный рынок
  • ...3 more annotations...
  • Твоего персонажа все видят. И когда ты приходишь на тусовку, все хотят познакомиться. Это вот про это
  • На этом и зарабатывает Вейз, предлагая клиентам прокачать аккаунт за них
  • Виртуальные баталии иногда продолжаются выяснением отношений в реальной жизни.
  • Oleg Batluk on 31 May 16
     
    Virtual olygarghs transfer real llife practices into eSports investing heavily to stand out, creating clans to dominate, changing tournaments status quo, buying eDoping stuff for real money and backwards - going into real life to meet and greet or to fight
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